Blog listing page

If you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re...

Your website is your most important marketing and sales asset.

Marketer Madison. Engineer Elizabeth. Architect Anna. 

Let’s face it: If you can’t connect with your customers, they likely won’t choose your ser...

Today's customer journey's success (or failure) is based on the holistic customer experien...

Our daily mantra as inbound marketers: stay focused, and be passionate. 

 “Lost time is never found again.”  — Benjamin Franklin. We don't think Benjamin Franklin ...

Being overwhelmed with new client intake can feel a bit like looking at a gift horse in th...

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-tim...

Studies show that B2B buyers are up to 70% through their buying research before actually s...

Did you know that 89% of B2B researchers use the internet during the B2B research process?

“Is it okay to edit a blog post months or years after it’s been published?” 

It’s frustrating and honestly not worth it to invest in something that cannot produce a me...

In the digital marketing industry, Google Analytics is one of the most well-known software...

An organization’s core values inform every decision it makes. These principles inform how ...

Sure, onboarding yourself to a new CRM platform like HubSpot can come with difficulties.

As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attemp...

The proliferation of marketing channels, apps, mobile devices, social networks, and conten...

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long stor...

The professional services industry, like many others, serves customers with high expectati...

What is a CTA? We'll start by sharing what it isn't. The CTA we are referring to is not a ...

Would you believe us if we told you that nearly one in ten people who make it to a landing...

At first glance, we may not immediately understand the exact role your current CRM plays i...

Across the board, enterprise resource planning (ERP) systems and customer relationship man...

As one of the most popular CRM systems for business, it’s no surprise that many companies—...

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book cl...

If content isn’t a part of your overall sales and marketing strategy, here’s a reminder th...

You should know one thing about marketing—you get what you put into it.

HubSpot User Group Recap

Your ERP and CRM are both crucial to the success of your business. Your ERP streamlines bu...

Contrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be...

Gather a group of digital marketers and you’re sure to be privy to a creative conversation...

Which of these emails would you rather open?

If you’re a die-hard HGTV fan like myself, it’s likely you’ve seen or at least heard of th...

The Ready North team is attending exciting sessions this week at INBOUND, the annual confe...

For many, goal setting happens at year-end, as the holiday season approaches when your tho...

No matter what you sell or how you sell it—competing to be the best in the manufacturing i...

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose ...

Manufacturing is more critical than ever to the worldwide economy, but players in this ind...

Let’s face it: Digging up the answer to a sales CRM question can be a major time suck. Mos...

What do an NFL coach, a chef, and Elon Musk all have in common? 

If you had to guess the number of email newsletters you receive in a given week from news ...

Today’s manufacturing industry is booming with no signs of slowing. 

Today, PR 20/20 officially launched a rebrand to become Ready North. This is the culminati...

Cleveland’s HubSpot User Group (HUG) is back for 2022! 

Since you asked…

WebMD is the most popular source of health information in the U.S. And no matter what our ...

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot p...

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume o...

INBOUND 2021 is well underway, and it’s a masterpiece of virtual sessions, on-screen engag...

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good...

This is a story about the future of PR 20/20. But first I want to take a moment to tell yo...

As one of PR 20/20’s newer team members, one thing that made working for the agency so app...

  Editors Note: This article was originally published on Marketing AI Institute's blog. Th...

When was the last time you tried something new? A new dish at your favorite restaurant. A ...

Every HubSpot user who’s realized the massive benefits of creating email workflows is prob...

January is the perfect time for new beginnings. 🍾 Like, for example, a new start for your...

This year, the world changed. 

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli, ...

Gone are the days of salespeople going door-to-door with briefcases and brochures in hand....

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and s...

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet mos...

Conference season is the most wonderful time of year. And just like every other facade of ...

INBOUND 2020 is quite a different experience compared to past years. I’m not in Boston wit...

Like pretty much everything else, INBOUND 2020 is totally virtual this year. While our tea...

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” ...

Did you know that sales representatives on average spend only 36% of their day actively se...

Growth Today & Tomorrow At PR 20/20, you know we love to look beyond. But what do we s...

How often do you create content? Whether publishing daily, weekly, or monthly, odds are yo...

PR 20/20 continually invests in the growth and professional development of our team. From ...

Last year, it became increasingly evident that we had outgrown our existing website.  Betw...

Today’s consumers are conditioned to expect personalization. Popular platforms like Netfli...

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professi...

Time to hit refresh; the world of web design is changing.  Historically, businesses viewed...

COVID-19. We’ve been watching it from afar, as the tidal wave slowly moved closer.  And su...

This post originally appeared in Ohio Today, the award-winning alumni magazine of Ohio Uni...

Walking your dog, working out, taking public transportation, folding laundry—what do these...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segment...

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterpris...

Based on our own analytic data, the vast majority of you reading this are marketers, sales...

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

Ready to drive strategy and performance?  I’m convinced there are two databases every mark...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mi...

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar ...

Marketing conferences have shaped my top team memories. I always leave events feeling more...

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catchin...

Crafting a marketing strategy is not a light lift.  With so many channels to choose from a...

In most cases, marketers are creative sorts. We are communicators and storytellers, strate...

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

As marketers, we’re obsessed with trends and technologies that make us more efficient, dri...

At the heart of what we do, all marketers are storytellers.  Through content marketing, we...

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Market...

Today, we’re charting an exciting course for the future of our company and the industry. I...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Picture this scenario: You Google a local business and find their listing online. You assu...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Today, we’re introducing three new services—Automated Press Releases, Automated Performanc...

In the spirit of summer soon approaching, we’re starting this post off with a little exerc...

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Marketers have an important job that often falls by the wayside. According to CSO Insights...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’r...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Exercising your mind, especially in the workplace, is a great way to improve key traits an...

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technolog...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

New year, same marketing program? If the “same old, same old” mentality applies to your ma...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

January is the month for reflection and self-assessment. We encourage one another to look ...

Just like any structure is built on a sturdy foundation, marketing depends on a strong, gr...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROB...

Editor's note: This post was originally published in 2015 and has been updated to be more ...

Every year we read tons of articles about the up and coming trends in social media and mar...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Behind every great marketing campaign is a documented strategy. Sometimes you can simply s...

Editor's note: This post was originally published in 2011 and has been updated to be more ...

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. ...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearl...

Editor's note: This article was submitted by Natalie Slyman, the director of content and s...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they ...

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketin...

Take a second to think about the last interaction you had with a brand online. Positive? N...

Editor's note: This post was originally published in 2017 and has been updated to be more ...

Why do visitors come to your website? And what do they want when they get there? The answe...

Editor's note: This article was originally written by Loraine Burger, published on Simplil...

I’m surrounded by smart people. Some would call them strategists. Some would call them vis...

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Editor's note: This post was originally published in 2016 and has been updated to be more ...

Sometimes, social media can be an enigma. You manage your brand’s social media presence, a...

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) pu...

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critic...

Editor's note: This post was originally published in 2016 and has been updated to be more ...

How often do you question whether you're living up to your potential? Do you often feel yo...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Inbound marketing requires a champion—those who believe in the power of inbound, and are w...

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automati...

Content production is one of the more time-consuming functions of a modern marketer. Most ...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

HubSpotters have been busy. Over the course of the second quarter, HubSpot released signif...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

At a marketing agency, no day is like the day before. In the morning you’re reading news a...

Editor's note: This post was originally published in 2013 and has been updated to be more ...

Great marketers understand the importance of having good data on their businesses. So much...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

“Traditional, structured education is very important, yet much success is derived from hig...

Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of poten...

As marketers, we’re required to wear many hats throughout the day— author, producer, consu...

Editor's note: This post was originally published in 2013 and has been updated to be more ...

If you’re interested in growing your business, then lead generation campaigns are a must. ...

From changes in algorithms to new features, social media is constantly evolving. It can be...

Picture this: you’ve just launched the most robust, creative lead generation campaign yet....

Have you ever experienced writer’s block? If you’re a content marketer like me, chances ar...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

Inside the enterprise, driving change isn’t easy. A true digital transformation requires a...

Editor's note: This article was originally published on HubSpot and has been reprinted wit...

Why are you partnering with a marketing agency? Chances are, you want to take marketing pe...

The role of marketer and data analyst have become intertwined. Thanks to more intelligent ...

The General Data Protection Regulation (GDPR) is a new legislation that goes into effect o...

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  ...

Editor's Note: This post was originally published in 2012 and has been updated to be more ...

The shift to inbound marketing has armed marketers with tactics to better connect with lea...

Social media helps businesses to connect more meaningfully with customers and prospects, a...

The following is a guest post submitted by Matt Cayless (@matt_cayless). Cayless is a cofo...

Consider your approach to writing a stellar piece of content.  You spend time researching ...

For the first time in several years, marketers are being hit with the dreaded words: budge...

This post originally appeared on the Marketing Agency Insider blog. Read more like it here...

This post was originally published in November 2016 and has been updated for comprehensive...

The marketing industry reached a tipping point in 2017. New, artificially intelligent tool...

This following is a guest post submitted by Kim Courvoisier. Kim is the director of conten...

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that ann...

This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majorin...

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Tu...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the t...

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 bec...

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward...

Editor's note: This post was originally published in May 2013, and was updated in August 2...

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is...

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

Goal-oriented marketers aim to produce top-notch results that prove their efforts are wort...

Is your site’s content going stale? Or is this the first time you’re considering offering ...

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve adde...

The following is a guest post by John Hall. John Hall (@johnhall) is the CEO of Influence ...