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What is Google Analytics 4 and How Does it Work?

If you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re...

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Allison KralAllison Kral

5 Sure-Fire Signs It’s Time to Update Your Website

Your website is your most important marketing and sales asset.

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Shannen LaurShannen Laur

How Buyer Personas Can Streamline Content Marketing Efforts

Marketer Madison. Engineer Elizabeth. Architect Anna. 

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How Manufacturers Can Create Content That Connects With Their Customers

Let’s face it: If you can’t connect with your customers, they likely won’t choose your ser...

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Allison KralAllison Kral

How To Connect Your Content Strategy to the Buyer's Journey

Today's customer journey's success (or failure) is based on the holistic customer experien...

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Ready NorthReady North

40+ Blogs Marketers Should Be Following

Our daily mantra as inbound marketers: stay focused, and be passionate. 

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Ready NorthReady North

How To Get Marketing and Sales To Agree on Lead Qualification

 “Lost time is never found again.”  — Benjamin Franklin. We don't think Benjamin Franklin ...

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Ready NorthReady North

How to Improve Your Client Intake Process With Simple Marketing Tools

Being overwhelmed with new client intake can feel a bit like looking at a gift horse in th...

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Elizabeth JuranElizabeth Juran

Digital Marketing Agency: An Ongoing Relationship or One-Off Project?

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-tim...

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Hayley HughesHayley Hughes

What Is a Buyer’s Journey and Why Is It Important?

Studies show that B2B buyers are up to 70% through their buying research before actually s...

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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

Did you know that 89% of B2B researchers use the internet during the B2B research process?

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Allison KralAllison Kral

Your Guide to Content Edits: What They Are and Why They're Effective

“Is it okay to edit a blog post months or years after it’s been published?” 

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5 Ways Manufacturers Can Measure Marketing Performance With HubSpot

It’s frustrating and honestly not worth it to invest in something that cannot produce a me...

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What Does Google Analytics 4 Mean for the Future of Your Reporting?

In the digital marketing industry, Google Analytics is one of the most well-known software...

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Anna WhittleAnna Whittle

Ready North's Core Values, Explained

An organization’s core values inform every decision it makes. These principles inform how ...

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Elizabeth JuranElizabeth Juran

5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

Sure, onboarding yourself to a new CRM platform like HubSpot can come with difficulties.

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Allison KralAllison Kral

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attemp...

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Shannen LaurShannen Laur

15 Steps to Build Your Performance-Driven Marketing Plan

The proliferation of marketing channels, apps, mobile devices, social networks, and conten...

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Paul RoetzerPaul Roetzer

12 Questions You Should Ask Google Analytics Every Month

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long stor...

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Ready NorthReady North

How HubSpot Fixes Professional Services Firms’ Top 3 Struggles

The professional services industry, like many others, serves customers with high expectati...

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Elizabeth JuranElizabeth Juran

What Is a Marketing Call to Action (CTA) and How Do I Use It?

What is a CTA? We'll start by sharing what it isn't. The CTA we are referring to is not a ...

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Hayley HughesHayley Hughes

What Is a Landing Page?

Would you believe us if we told you that nearly one in ten people who make it to a landing...

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Do I Need HubSpot if I Already Have a CRM?

At first glance, we may not immediately understand the exact role your current CRM plays i...

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3 Transformative Benefits of Integrating HubSpot and Your ERP

Across the board, enterprise resource planning (ERP) systems and customer relationship man...

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Ashley SamsAshley Sams

How Do I Onboard to HubSpot? Your Questions, Answered

As one of the most popular CRM systems for business, it’s no surprise that many companies—...

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3 Game-Changing Takeaways for Every Business in the “They Ask, You Answer” Book

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book cl...

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Ashley SamsAshley Sams

What is a Content Strategy and Why Do I Need One?

If content isn’t a part of your overall sales and marketing strategy, here’s a reminder th...

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Allison KralAllison Kral

What is a Marketing Plan and How Can I Make it Effective?

You should know one thing about marketing—you get what you put into it.

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Hayley HughesHayley Hughes

How to Power Your Business with HubSpot Payments [HubSpot User Group Recap]

HubSpot User Group Recap

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Elizabeth JuranElizabeth Juran

How To Establish a Full-Funnel Marketing Approach With an Established ERP

Your ERP and CRM are both crucial to the success of your business. Your ERP streamlines bu...

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Ashley SamsAshley Sams

3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

Contrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be...

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Allison KralAllison Kral

Do The Right Thing, Not All The Things: 3 Marketing Mantras To Follow

Gather a group of digital marketers and you’re sure to be privy to a creative conversation...

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Hayley HughesHayley Hughes

Your Questions About HubSpot Smart Content, Answered [INBOUND Takeaways]

Which of these emails would you rather open?

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Straight From INBOUND 2022: Marketing Rules of Thumb

If you’re a die-hard HGTV fan like myself, it’s likely you’ve seen or at least heard of th...

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27 New HubSpot Product Updates Announced at INBOUND 2022

The Ready North team is attending exciting sessions this week at INBOUND, the annual confe...

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Elizabeth JuranElizabeth Juran

How To Set Goals That Align With Your Marketing and Sales Funnel

For many, goal setting happens at year-end, as the holiday season approaches when your tho...

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Hayley HughesHayley Hughes

What Type of Marketing Works Best for a Small Manufacturing Company?

No matter what you sell or how you sell it—competing to be the best in the manufacturing i...

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Allison KralAllison Kral

What Is a Pillar Page? And How Does It Attract Organic Traffic?

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose ...

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Here's How Manufacturers Are Achieving a 163% Increase in Inbound Leads

Manufacturing is more critical than ever to the worldwide economy, but players in this ind...

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Elizabeth JuranElizabeth Juran

Your Questions About HubSpot Sales Hub, Answered

Let’s face it: Digging up the answer to a sales CRM question can be a major time suck. Mos...

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What Is First Principles Thinking? 3 Popular Approaches and How to Apply Them

What do an NFL coach, a chef, and Elon Musk all have in common? 

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3 Ways to Cut Down on Email Newsletter Waste

If you had to guess the number of email newsletters you receive in a given week from news ...

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Ashley SamsAshley Sams

4 Buyer Expectations Manufacturers Need to Keep In Mind

Today’s manufacturing industry is booming with no signs of slowing. 

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Ashley SamsAshley Sams

It’s Official: PR 20/20 Is Now Ready North

Today, PR 20/20 officially launched a rebrand to become Ready North. This is the culminati...

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Ready NorthReady North

6 Myths About HubSpot’s Operations Hub, Busted

Cleveland’s HubSpot User Group (HUG) is back for 2022! 

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Sauce It Up: INBOUND Tips for Creating Fire Videos

Since you asked…

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How to Become the Trusted Content Leader of Your Industry In 7 Steps [Insights From INBOUND]

WebMD is the most popular source of health information in the U.S. And no matter what our ...

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How to Build a Community of Customer Advocates

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot p...

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Tracy LewisTracy Lewis

Surprising Stats From Marketing Experts (& What They Mean For You)

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume o...

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Kevin ZeiseKevin Zeise

Straight From INBOUND: 8 Tactics to Make People Open Your Emails

INBOUND 2021 is well underway, and it’s a masterpiece of virtual sessions, on-screen engag...

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Elizabeth JuranElizabeth Juran

#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good...

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Shannen LaurShannen Laur

I Sold PR 20/20, but That’s Just the Start of the Story

This is a story about the future of PR 20/20. But first I want to take a moment to tell yo...

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Paul RoetzerPaul Roetzer

Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

As one of PR 20/20’s newer team members, one thing that made working for the agency so app...

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Kevin ZeiseKevin Zeise

10 Million Reasons to Make AI Education Accessible for Marketers

  Editors Note: This article was originally published on Marketing AI Institute's blog. Th...

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Paul RoetzerPaul Roetzer

New to HubSpot? Here's How to Set Up Your Portal for Success

When was the last time you tried something new? A new dish at your favorite restaurant. A ...

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Shannen LaurShannen Laur

How to Audit Your HubSpot Workflows

Every HubSpot user who’s realized the massive benefits of creating email workflows is prob...

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Elizabeth JuranElizabeth Juran

10 Marketing Technologies That Should Be On Your Radar in 2021

January is the perfect time for new beginnings. 🍾 Like, for example, a new start for your...

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Sandie YoungSandie Young

Solve for the Customer: Digital Strategy, Technology, Story

This year, the world changed. 

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Ready NorthReady North

3 Ways to Win Big at ABM

You probably have the wrong idea about account-based marketing (ABM), says Robin Bordoli, ...

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Mike KaputMike Kaput

5 Ways to Grow Your Sales Pipeline with LinkedIn Sales Navigator

Gone are the days of salespeople going door-to-door with briefcases and brochures in hand....

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Karly Van BoxelKarly Van Boxel

How to Make Marketing Smarter with HubSpot + AI

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and s...

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Paul RoetzerPaul Roetzer

Building a Global Media Brand with HubSpot [Case Study]

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet mos...

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

Conference season is the most wonderful time of year. And just like every other facade of ...

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Shannen LaurShannen Laur

6 Email Marketing Techniques to Test Right Now

INBOUND 2020 is quite a different experience compared to past years. I’m not in Boston wit...

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Sandie YoungSandie Young

INBOUND Exclusive: 10 Secrets That Make Your Content More Compelling

Like pretty much everything else, INBOUND 2020 is totally virtual this year. While our tea...

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Elizabeth JuranElizabeth Juran

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” ...

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Sandie YoungSandie Young

How To Boost Sales Efficiency with These 5 HubSpot Tools

Did you know that sales representatives on average spend only 36% of their day actively se...

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Karly Van BoxelKarly Van Boxel

We’ve Launched a Marketing AI Academy. Here’s Why.

Growth Today & Tomorrow At PR 20/20, you know we love to look beyond. But what do we s...

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Jessica MillerJessica Miller

9 Techs to Take Your Content to the Next Level

How often do you create content? Whether publishing daily, weekly, or monthly, odds are yo...

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Libby BradfordLibby Bradford

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20 continually invests in the growth and professional development of our team. From ...

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Ready NorthReady North

Why (and How) We Launched Our New Website

Last year, it became increasingly evident that we had outgrown our existing website.  Betw...

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Sandie YoungSandie Young

How to Use Contextual Marketing for a Better Website UX

Today’s consumers are conditioned to expect personalization. Popular platforms like Netfli...

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Out-of-Work Writing Talent Means Huge Opportunity for Brands

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professi...

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Joe PulizziJoe Pulizzi

Everything You Need to Know About HubSpot's CMS Hub

Time to hit refresh; the world of web design is changing.  Historically, businesses viewed...

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Sandie YoungSandie Young

The role of marketing in a crisis? Be more human.

COVID-19. We’ve been watching it from afar, as the tidal wave slowly moved closer.  And su...

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More Human

This post originally appeared in Ohio Today, the award-winning alumni magazine of Ohio Uni...

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PR 20/20

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these...

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Tim AndersonTim Anderson

How to Make Blogging Easier with Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

8 of Our Favorite HubSpot Integrations

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segment...

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Shannen LaurShannen Laur

Full List: All of HubSpot's New Marketing Hub Enterprise Features

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterpris...

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Elizabeth JuranElizabeth Juran

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales...

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Ready NorthReady North

Book Clubbin': Amplify Your Brainstorm Sessions with the Six Thinking Hats

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

Audiences & Accelerators: Your Go-To Marketing Databases

Ready to drive strategy and performance?  I’m convinced there are two databases every mark...

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Jessica MillerJessica Miller

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Sandie YoungSandie Young

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mi...

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3 Crazy Helpful Insights for Your 2020 Social Media Strategy

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar ...

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Elizabeth JuranElizabeth Juran

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more...

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Sandie YoungSandie Young

#INBOUND19 Recap: It's All About the Experience

Each year a few members of the PR 20/20 team head to Boston for a non-stop week of catchin...

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Jessica MillerJessica Miller

Marketers: Simplify Your Approach to Strategic Planning (Interactive Assessment)

Crafting a marketing strategy is not a light lift.  With so many channels to choose from a...

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Sandie YoungSandie Young

Save Time: Automate Marketing Performance Reporting

In most cases, marketers are creative sorts. We are communicators and storytellers, strate...

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Keith MoehringKeith Moehring

Book Clubbin': How to Better Your Marketing with Empathy and Service

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

10 Best Speaker Quotes from MAICON

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Ashley SamsAshley Sams

6 Major Marketing AI Takeaways from MAICON

As marketers, we’re obsessed with trends and technologies that make us more efficient, dri...

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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

At the heart of what we do, all marketers are storytellers.  Through content marketing, we...

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Sandie YoungSandie Young

What's Your New and Improved Marketing Score?

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Market...

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Keith MoehringKeith Moehring

More Intelligent, More Human: The Future of Marketing Is Both

Today, we’re charting an exciting course for the future of our company and the industry. I...

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Jessica MillerJessica Miller

10 Truths About Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Sandie YoungSandie Young

3 Yext Features to Tap Into to Manage Your Brand's Online Presence

Picture this scenario: You Google a local business and find their listing online. You assu...

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Libby BradfordLibby Bradford

What Is Artificial Intelligence in Marketing?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Dawn of the Intelligently Automated Agency

Today, we’re introducing three new services—Automated Press Releases, Automated Performanc...

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Paul RoetzerPaul Roetzer

4 Tips for Building the Best B2B Email Newsletter

In the spirit of summer soon approaching, we’re starting this post off with a little exerc...

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Ashley SamsAshley Sams

Book Clubbin': 5 Ways Marketers Can Fuel Company Success

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

100+ Expert Resources to Help You Learn AI Fast

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

7 Ways to Empower Sales with HubSpot

Marketers have an important job that often falls by the wayside. According to CSO Insights...

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Shannen LaurShannen Laur

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’r...

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Shannen LaurShannen Laur

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Elizabeth JuranElizabeth Juran

5 Professional Development Exercises Your Marketing Team Should Try

Exercising your mind, especially in the workplace, is a great way to improve key traits an...

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Allison MelnikAllison Melnik

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technolog...

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Sandie YoungSandie Young

60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

6 Artificial Intelligence Tools to Plan Your Next Content Strategy

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

5 Marketing Trends to Keep On Your Radar in 2019

New year, same marketing program? If the “same old, same old” mentality applies to your ma...

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Shannen LaurShannen Laur

7 Top Marketing and Sales Companies Using Artificial Intelligence and Machine Learning

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look ...

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Sandie YoungSandie Young

The 5 Fundamentals of a Strong Marketing Core

Just like any structure is built on a sturdy foundation, marketing depends on a strong, gr...

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Shannen LaurShannen Laur

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROB...

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Elizabeth JuranElizabeth Juran

The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Editor's note: This post was originally published in 2015 and has been updated to be more ...

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Paul RoetzerPaul Roetzer

4 Social Media Trends That Aren't Going Anywhere in 2019

Every year we read tons of articles about the up and coming trends in social media and mar...

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Ashley SamsAshley Sams

9 Ways to Become a Marketing Artificial Intelligence Pioneer

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

Behind every great marketing campaign is a documented strategy. Sometimes you can simply s...

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Sandie YoungSandie Young

How Marketing Can Support the Sales Process

Editor's note: This post was originally published in 2011 and has been updated to be more ...

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5 Brands That Earned Our Trust in 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. ...

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Elizabeth JuranElizabeth Juran

6 Ways to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read b...

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Allison MelnikAllison Melnik

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearl...

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Elizabeth JuranElizabeth Juran

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

Editor's note: This article was submitted by Natalie Slyman, the director of content and s...

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PR 20/20

42+ Artificial Intelligence Tools for Marketers

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they ...

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Sandie YoungSandie Young

4 Trending Tactics to Add to Your Video Marketing Strategy

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketin...

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Shannen LaurShannen Laur

Why Conversational Marketing Matters (Plus 3 FREE Online Chat Tools)

Take a second to think about the last interaction you had with a brand online. Positive? N...

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Libby BradfordLibby Bradford

5 Ways to Get the Most Out of Marketing Conferences

Editor's note: This post was originally published in 2017 and has been updated to be more ...

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Allison MelnikAllison Melnik

3 Strategic Ways to Make Visitors Love Your Website

Why do visitors come to your website? And what do they want when they get there? The answe...

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Tim AndersonTim Anderson

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

Editor's note: This article was originally written by Loraine Burger, published on Simplil...

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PR 20/20

The Power to Look Beyond: Change Agents Bring the Future to Life

I’m surrounded by smart people. Some would call them strategists. Some would call them vis...

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Jessica MillerJessica Miller

5 Lessons Learned from Content Marketing World 2018 #CMWorld

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a...

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Shannen LaurShannen Laur

Introducing the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

How Marketers Can Get Started with Video

Editor's note: This post was originally published in 2016 and has been updated to be more ...

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Shannen LaurShannen Laur

4 Simple Ways to Build Your Brand's Social Media Fandom

Sometimes, social media can be an enigma. You manage your brand’s social media presence, a...

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Ashley SamsAshley Sams

7 Pillar Page Examples to Get You Started With Your Own

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) pu...

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PR 20/20

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critic...

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Sandie YoungSandie Young

Why Your Marketing Plan Isn’t a Strategy

Editor's note: This post was originally published in 2016 and has been updated to be more ...

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Mike KaputMike Kaput

5 Tips to Bake Radical Candor Into Your Marketing Career

How often do you question whether you're living up to your potential? Do you often feel yo...

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Allison MelnikAllison Melnik

Step-by-Step: How to Get Started with Marketing AI

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

Inbound marketing requires a champion—those who believe in the power of inbound, and are w...

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Sandie YoungSandie Young

5 Signs Your Marketing Needs More Automation

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automati...

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Shannen LaurShannen Laur

5 Intelligent Content Tools to Disrupt Your Strategy Now

Content production is one of the more time-consuming functions of a modern marketer. Most ...

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Elizabeth JuranElizabeth Juran

How to Get Started with Artificial Intelligence and Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

5 Best New HubSpot Features to Supercharge Your Website

HubSpotters have been busy. Over the course of the second quarter, HubSpot released signif...

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Sandie YoungSandie Young

Should Content Marketers Fear Artificial Intelligence?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

At a marketing agency, no day is like the day before. In the morning you’re reading news a...

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Jessica MillerJessica Miller

The Campaign Flowchart: How to Create a Granular Marketing Dashboard

Editor's note: This post was originally published in 2013 and has been updated to be more ...

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Keith MoehringKeith Moehring

5 Ways to Boost Your Performance Reporting with Data Visualization from Databox

Great marketers understand the importance of having good data on their businesses. So much...

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Ashley SamsAshley Sams

How Artificial Intelligence Will Redefine Marketing Jobs

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

5 of Our Favorite (FREE) Online Digital Marketing Courses

“Traditional, structured education is very important, yet much success is derived from hig...

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Shannen LaurShannen Laur

How to Make the Most of HubSpot’s Social Media Monitoring Tool

Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of poten...

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Kristen TominsKristen Tomins

6 Steps to Prepare for Your First Marketing Growth Hackathon

As marketers, we’re required to wear many hats throughout the day— author, producer, consu...

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Shannen LaurShannen Laur

6 Bulletproof Ways to Prevent Patchwriting

Editor's note: This post was originally published in 2013 and has been updated to be more ...

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Mike KaputMike Kaput

10 Ways to Promote Your Next Lead Generation Campaign (Free GamePlan)

If you’re interested in growing your business, then lead generation campaigns are a must. ...

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Ready NorthReady North

4 Lessons Learned From the Most Agile Brands on Social Media

From changes in algorithms to new features, social media is constantly evolving. It can be...

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Ashley SamsAshley Sams

Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.

Picture this: you’ve just launched the most robust, creative lead generation campaign yet....

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Sandie YoungSandie Young

4 Tips to Unleash Your Inner Content Creative Genius

Have you ever experienced writer’s block? If you’re a content marketer like me, chances ar...

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Libby BradfordLibby Bradford

What Does the Future of Marketing Look Like in the Age of AI?

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website

Inside the enterprise, driving change isn’t easy. A true digital transformation requires a...

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Sandie YoungSandie Young

The Top 12 SEO Tools of 2018

Editor's note: This article was originally published on HubSpot and has been reprinted wit...

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PR 20/20

13 Tips to Identify a Truly Performance-Driven Marketing Agency

Why are you partnering with a marketing agency? Chances are, you want to take marketing pe...

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Jessica MillerJessica Miller

How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]

The role of marketer and data analyst have become intertwined. Thanks to more intelligent ...

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Ready NorthReady North

A Beginner's Guide to Marketing and the GDPR

The General Data Protection Regulation (GDPR) is a new legislation that goes into effect o...

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Elizabeth JuranElizabeth Juran

6 Expert Marketers Share Their Top Secret to Get Executive Buy-In

Getting executive buy-in is a massive challenge for marketers—and it’s just one of several...

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Sandie YoungSandie Young

Learn How to Use AI in Your Content Marketing [Free Webinar]

This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  ...

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Mike KaputMike Kaput

4 Tips to Ace Your Next Marketing Agency Job Interview

Editor's Note: This post was originally published in 2012 and has been updated to be more ...

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Tracy LewisTracy Lewis

12 Ways to Apply Structure and Meaning to Marketing Data

The shift to inbound marketing has armed marketers with tactics to better connect with lea...

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Shannen LaurShannen Laur

8 Social Media Features You Should Be Using … But Probably Aren’t

Social media helps businesses to connect more meaningfully with customers and prospects, a...

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Allison MelnikAllison Melnik

Unexpected Facts About the History of Search Engine Optimization

The following is a guest post submitted by Matt Cayless (@matt_cayless). Cayless is a cofo...

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PR 20/20

The 80/20 Rule: Why You Need to Spend More Time on Content Amplification

Consider your approach to writing a stellar piece of content.  You spend time researching ...

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Elizabeth JuranElizabeth Juran

The Road to MROI: The 5 Marketing Costs You Should Be Tracking

For the first time in several years, marketers are being hit with the dreaded words: budge...

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Shannen LaurShannen Laur

More Meaningful Meetings

This post originally appeared on the Marketing Agency Insider blog. Read more like it here...

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Jessica MillerJessica Miller

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

This post was originally published in November 2016 and has been updated for comprehensive...

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Paul RoetzerPaul Roetzer

17 Must-Read Marketing Posts from 2017

The marketing industry reached a tipping point in 2017. New, artificially intelligent tool...

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Sandie YoungSandie Young

7 Tips for Building an Engaged Email List

This following is a guest post submitted by Kim Courvoisier. Kim is the director of conten...

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PR 20/20

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that ann...

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Sandie YoungSandie Young

12 Ways to Quickly Grow Your Blog Subscribers

This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majorin...

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PR 20/20

The Urgency for Marketing to Change ... Now

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Tu...

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PR 20/20

Artificial Intelligence in Inbound Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Mike KaputMike Kaput

Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the t...

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Tim AndersonTim Anderson

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-...

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Jessica MillerJessica Miller

The 5Ps of Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. T...

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Paul RoetzerPaul Roetzer

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 bec...

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Sandie YoungSandie Young

How Will Organizing Content Marketing Change with the Advent of AI?

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward...

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Paul RoetzerPaul Roetzer

6 Ways to Win Executive Buy-In for Inbound Marketing

Editor's note: This post was originally published in May 2013, and was updated in August 2...

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Taylor RadeyTaylor Radey

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is...

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Paul RoetzerPaul Roetzer

4 Quick Tips to Maximize ROI with HubSpot

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major s...

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PR 20/20

The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

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Mike KaputMike Kaput

How to Maximize Your Content’s ROI Across 3 Core Audiences

Goal-oriented marketers aim to produce top-notch results that prove their efforts are wort...

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Shannen LaurShannen Laur

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

Is your site’s content going stale? Or is this the first time you’re considering offering ...

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Erica HerbertErica Herbert

3 Important Things Marketers Must Know About Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. S...

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Paul RoetzerPaul Roetzer

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve adde...

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Shannen LaurShannen Laur

Becoming Top of Mind Starts With Trust—Here Are 3 Ways to Build It

The following is a guest post by John Hall. John Hall (@johnhall) is the CEO of Influence ...

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PR 20/20