--- title: "It’s Official: PR 20/20 Is Now Ready North" description: PR 20/20 has rebranded to Ready North, a digital marketing agency serving HubSpot users in the manufacturing, industrial, and professional services industries. image: https://www.readynorth.com/hubfs/Ready%20North%20Blog%20Announcement%20%281%29.jpg --- [Skip to content](https://www.readynorth.com/blog/pr-20/20-is-now-ready-north#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis. [![CONTACT US](https://no-cache.hubspot.com/cta/default/883/2124f3a9-c8c1-4f96-b962-17c82254cc07.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2124f3a9-c8c1-4f96-b962-17c82254cc07) #### WHO WE SERVE - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) ![HubSpot Mega Menu V2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/HubSpot%20Mega%20Menu%20V2.png?width=300&name=HubSpot%20Mega%20Menu%20V2.png) #### See What’s Possible with HubSpot and Ready North We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered. #### HUBS WE SERVE - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) ![Services Hub 3 (3)](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Services%20Hub%203%20(3).jpg?width=300&name=Services%20Hub%203%20(3).jpg) #### Customized Marketing Solutions Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success. #### DIGITAL MARKETING SERVICES - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) ![mountain_canva_2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/mountain_canva_2.jpg?width=300&name=mountain_canva_2.jpg) #### [Learn From the Experts](https://www.readynorth.com/blog) We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing. [VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Blog%20Announcement%20%281%29.jpg?width=300&name=Ready%20North%20Blog%20Announcement%20%281%29.jpg) [Ready North](https://www.readynorth.com/blog/author/ready-north)May 20, 20223 min read # It’s Official: PR 20/20 Is Now Ready North [Previous](https://www.readynorth.com/blog/6-myths-about-hubspots-operations-hub-busted) [Next](https://www.readynorth.com/blog/4-buyer-expectations-manufacturers-need-to-keep-in-mind) Today, PR 20/20 officially launched a rebrand to become **Ready North.** This is the culmination of *months* of planning, thoughtful discussion, and tough looks in the mirror at who we are as an agency—and who we will become.  **We are** **excited to re-introduce ourselves as Ready North.****![Ready North Logo_BlueOrange](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_BlueOrange.png?width=532&name=Ready%20North%20Logo_BlueOrange.png)**How did we get here? Why now? And why Ready North?  ## Why We Rebranded Our founder, Paul Roetzer, said it best:  *"Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses." * He said this when announcing PR 20/20 was acquired by [Blue Cypress](https://bluecypress.io/) in August of 2021. And it’s still true.  Our legacy brand name no longer portrayed who we are. “PR,” often used as shorthand for “public relations,” is only a small piece of how we drive growth and results for our clients. We are *way* more than a PR agency, actually… Our agency was built with a pioneer mindset. We were the first to rethink the standard agency model with [Point Pricing](https://www.readynorth.com/solutions/pricing), and we were [HubSpot’s first-ever partner agency](https://www.readynorth.com/solutions/hubspot/). We debuted a [smarter planning model](https://www.readynorth.com/solutions/workshops-consulting) that solves for growth challenges, and we launched a [sister company](https://www.marketingaiinstitute.com/) devoted to the current and future potential of AI in marketing.  What do all of these milestones have in common? **We were ready to look beyond the ordinary. We were ready to explore uncharted territory. And we were ready to continually evolve to bring more value to our clients and partners. ** ## So, Who’s Ready North? The Ready North brand is a callback to PR 20/20’s pioneer roots. It embodies our preparedness to take on new challenges and our sense of adventure.  Ready North is more than just an agency—we’re guiding our clients and individual team members to reach their peak. And we live that every day through our core purpose: **To transform businesses and lives through damn good marketing**.  We landed on the name Ready North for a number of reasons: - **It evokes preparedness and adventure,** something Paul had in mind when he built the blueprint for a new kind of agency 17 years ago. - **It’s bold,** emphasizing our aspirations to be catalysts for bigger-than-marketing change in our clients’ businesses, and to have more-than-a-day-job meaning for our team members. - **It represents our relationships.** We’re here to guide our clients, navigate complex business and marketing challenges, and forge new trails.  - And while we have team members spread across the country now, **it gives a nod to our origins in Cleveland.** Most importantly? We’re still the same team of smart, driven, thoughtful marketers. We care about our clients and our colleagues. And we’re proudly Ready North. ![RN Rebrand Blog Post](https://www.readynorth.com/hs-fs/hubfs/RN%20Rebrand%20Blog%20Post.png?width=767&name=RN%20Rebrand%20Blog%20Post.png) ## We Want to Get to Know You, Too Our team is buzzing with excitement. We’re puffing our chests with pride, and simultaneously overwhelmed with gratitude. *Thank you* doesn’t begin to cover how grateful we are for the loyal clients, friends, and partners we’ve had the pleasure of working with over the years.  **It’s the clients that drive this agency forward. Would you like to join us?** Here are some [specific ways](https://readynorth.com/solutions) we can help you: - We excel in providing [HubSpot-focused services](https://readynorth.com/solutions/hubspot)—from onboarding to executing cross-departmental projects. - We’re digital marketing experts who lay exceptionally strong foundations for our clients, then use them as springboards for campaigns that achieve important goals. - We’re true experts in the [manufacturing](https://readynorth.com/clients/manufacturing) and [professional services](https://readynorth.com/clients/professional-services) industries, and we have the results to prove it.  **Let’s forge ahead, together. [Contact Ready North today](https://readynorth.com/contact-us).** [![LET'S TALK](https://no-cache.hubspot.com/cta/default/883/40f820af-bc7c-4830-9531-4dc13235f0c1.png)](https://cta-redirect.hubspot.com/cta/redirect/883/40f820af-bc7c-4830-9531-4dc13235f0c1) ![avatar](https://www.readynorth.com/hs-fs/hubfs/Profile%20Pic.png?width=290&name=Profile%20Pic.png) [Ready North](https://www.readynorth.com/blog/author/ready-north)Meet the Ready North team here: readynorth.com/about. [mailto:info@readynorth.com](mailto:info@readynorth.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/pr-20/20-is-now-ready-north" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "PR 20/20 has rebranded to Ready North, a digital marketing agency serving HubSpot users in the manufacturing, industrial, and professional services industries.", "author" : { "@type" : "Person", "name" : "Ready North" }, "dateModified" : "July 25, 2022 4 PM", "datePublished" : "May 20, 2022 4 PM", "headline" : "It’s Official: PR 20/20 Is Now Ready North", "image" : "https://www.readynorth.com/hubfs/Ready%20North%20Blog%20Announcement%20%281%29.jpg", "inLanguage" : "en-us", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "It’s Official: PR 20/20 Is Now Ready North", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "Today, PR 20/20 officially launched a rebrand to become Ready North. This is the culmination of months of planning, thoughtful discussion, and tough looks in the mirror at who we are as an agency—and who we will become. We are excited to re-introduce ourselves as Ready North.How did we get here? Why now? And why Ready North? Why We Rebranded Our founder, Paul Roetzer, said it best: \"Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses.\" He said this when announcing PR 20/20 was acquired by Blue Cypress in August of 2021. And it’s still true. Our legacy brand name no longer portrayed who we are. “PR,” often used as shorthand for “public relations,” is only a small piece of how we drive growth and results for our clients. We are way more than a PR agency, actually… Our agency was built with a pioneer mindset. We were the first to rethink the standard agency model with Point Pricing, and we were HubSpot’s first-ever partner agency. We debuted a smarter planning model that solves for growth challenges, and we launched a sister company devoted to the current and future potential of AI in marketing. What do all of these milestones have in common? We were ready to look beyond the ordinary. We were ready to explore uncharted territory. And we were ready to continually evolve to bring more value to our clients and partners. So, Who’s Ready North? The Ready North brand is a callback to PR 20/20’s pioneer roots. It embodies our preparedness to take on new challenges and our sense of adventure. Ready North is more than just an agency—we’re guiding our clients and individual team members to reach their peak. And we live that every day through our core purpose: To transform businesses and lives through damn good marketing. We landed on the name Ready North for a number of reasons: It evokes preparedness and adventure, something Paul had in mind when he built the blueprint for a new kind of agency 17 years ago. It’s bold, emphasizing our aspirations to be catalysts for bigger-than-marketing change in our clients’ businesses, and to have more-than-a-day-job meaning for our team members. It represents our relationships. We’re here to guide our clients, navigate complex business and marketing challenges, and forge new trails. And while we have team members spread across the country now, it gives a nod to our origins in Cleveland. Most importantly? We’re still the same team of smart, driven, thoughtful marketers. We care about our clients and our colleagues. And we’re proudly Ready North. We Want to Get to Know You, Too Our team is buzzing with excitement. We’re puffing our chests with pride, and simultaneously overwhelmed with gratitude. Thank you doesn’t begin to cover how grateful we are for the loyal clients, friends, and partners we’ve had the pleasure of working with over the years. It’s the clients that drive this agency forward. Would you like to join us? Here are some specific ways we can help you: We excel in providing HubSpot-focused services—from onboarding to executing cross-departmental projects. We’re digital marketing experts who lay exceptionally strong foundations for our clients, then use them as springboards for campaigns that achieve important goals. We’re true experts in the manufacturing and professional services industries, and we have the results to prove it. Let’s forge ahead, together. Contact Ready North today.", "url" : "https://www.readynorth.com/blog/pr-20/20-is-now-ready-north", "wordCount" : "1170" } ```