--- title: How To Establish a Full-Funnel Marketing Approach With an Established ERP description: The integration of ERP and CRM systems can be your company’s competitive advantage. Learn how to get started in this webinar. image: https://www.readynorth.com/hubfs/RN%20The%20Vested%20Group%20Webinar%20Promo.png --- [Skip to content](https://www.readynorth.com/blog/how-to-establish-a-full-funnel-marketing-approach-with-an-established-erp#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis. [![CONTACT US](https://no-cache.hubspot.com/cta/default/883/2124f3a9-c8c1-4f96-b962-17c82254cc07.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2124f3a9-c8c1-4f96-b962-17c82254cc07) #### WHO WE SERVE - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) ![HubSpot Mega Menu V2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/HubSpot%20Mega%20Menu%20V2.png?width=300&name=HubSpot%20Mega%20Menu%20V2.png) #### See What’s Possible with HubSpot and Ready North We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered. #### HUBS WE SERVE - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) ![Services Hub 3 (3)](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Services%20Hub%203%20(3).jpg?width=300&name=Services%20Hub%203%20(3).jpg) #### Customized Marketing Solutions Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success. #### DIGITAL MARKETING SERVICES - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) ![mountain_canva_2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/mountain_canva_2.jpg?width=300&name=mountain_canva_2.jpg) #### [Learn From the Experts](https://www.readynorth.com/blog) We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing. [VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![headshot of speakers with green button to watch on-demand](https://www.readynorth.com/hs-fs/hubfs/RN%20The%20Vested%20Group%20Webinar%20Promo.png?width=300&name=RN%20The%20Vested%20Group%20Webinar%20Promo.png) [Ashley Dulaney](https://www.readynorth.com/blog/author/ashley-dulaney)October 14, 20221 min read # How To Establish a Full-Funnel Marketing Approach With an Established ERP [Previous](https://www.readynorth.com/blog/how-to-create-compelling-b2b-content) [Next](https://www.readynorth.com/blog/how-to-power-your-business-with-hubspot-payments-hubspot-user-group-recap) Your ERP and CRM are both crucial to the success of your business. Your ERP streamlines business functions while your CRM streamlines the customer experience, both with the goal of increasing revenue. So why keep them separate? These two tools have traditionally been siloed by most businesses—a huge missed opportunity for growth. ## Why should you integrate your ERP and CRM? Businesses with an established ERP are well aware of the system's benefits, including effective management of financials, fulfillment, inventory, and sales. In fact, one of the most popular ERP systems, NetSuite, enables users to reduce manual and spreadsheet-based processes by [up to 70%](https://nlcorp.extforms.netsuite.com/app/site/crm/externalleadpage.nl/compid.NLCORP/.f?formid=8706&h=AACffht_fS0lNEK8LJUZT7GC5xssOcWRdYg&leadsource=Online_EMEA_Capterra_FinancialMgmt_2021&redirect_count=1&did_javascript_redirect=T). The same is true for businesses utilizing a CRM to deepen relationships with customers, where the average return on investment for every dollar spent on the system is [$8.71](https://blog.hubspot.com/sales/benefits-of-crm). Users of [HubSpot’s CRM platform](https://www.hubspot.com/products/crm/what-is) (specifically its Sales and Marketing Hubs) see a [74% increase](https://www.hubspot.com/why-choose-hubspot) in deal-close rate after just 12 months. Both of these systems have information that is critical to the growth of your business. Therefore, combining their data can provide you with an invaluable 360-degree view of your business that highlights key areas of opportunity. Integrating comprehensive business data into your marketing strategy can also give your company a competitive edge at every stage of your sales funnel. One example of this at work is how understanding your customers’ unique purchase behaviors could fuel content marketing efforts to attract similar customers. What are those opportunities and how can your business realize them? Read to find out. ## How do you integrate your ERP and CRM to create a full-funnel marketing strategy? Whether your goal is to boost brand awareness, generate more leads, or increase customer satisfaction—a full-funnel marketing strategy is the key to success. Without it, you are missing out on major opportunities to attract, nurture, close, and retain prospective customers. The centralized database that results from an ERP and CRM integration can empower your sales team to make data-driven decisions that align with your marketing goals. To learn more about the specifics of unifying your ERP and CRM and see a real-world case study of integration in action, check out our webinar, [*How To Establish a Full-Funnel Marketing Approach With an Established ERP*](https://www.readynorth.com/marketing-erp-crm-integration-webinar), using the button below.  [![headshots of presenters with a green button to watch webinar on-demand](https://no-cache.hubspot.com/cta/default/883/c3bd46e3-e255-476b-bd2d-7caed7b20631.png)](https://cta-redirect.hubspot.com/cta/redirect/883/c3bd46e3-e255-476b-bd2d-7caed7b20631) ![avatar](https://www.readynorth.com/hs-fs/hubfs/testimonial%20headshots%20(2).jpg?width=290&name=testimonial%20headshots%20(2).jpg) [Ashley Dulaney](https://www.readynorth.com/blog/author/ashley-dulaney)Ashley is the director of marketing and communications at Ready North & Brightfind. She has a passion for storytelling and enjoys enjoys hiking, trail running, and camping in her free time. [mailto:ashley.dulaney@readynorth.com](mailto:ashley.dulaney@readynorth.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/how-to-establish-a-full-funnel-marketing-approach-with-an-established-erp" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "The integration of ERP and CRM systems can be your company’s competitive advantage. Learn how to get started in this webinar.", "author" : { "@type" : "Person", "name" : "Ashley Dulaney" }, "dateModified" : "November 8, 2022 2 PM", "datePublished" : "October 14, 2022 12 PM", "headline" : "How To Establish a Full-Funnel Marketing Approach With an Established ERP", "image" : "https://www.readynorth.com/hubfs/RN%20The%20Vested%20Group%20Webinar%20Promo.png", "inLanguage" : "en-us", "keywords" : "[HubSpot, Performance, Marketing Strategy, Manufacturing, Events]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "How To Establish a Full-Funnel Marketing Approach With an Established ERP", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "Your ERP and CRM are both crucial to the success of your business. Your ERP streamlines business functions while your CRM streamlines the customer experience, both with the goal of increasing revenue. So why keep them separate? These two tools have traditionally been siloed by most businesses—a huge missed opportunity for growth. Why should you integrate your ERP and CRM? Businesses with an established ERP are well aware of the system's benefits, including effective management of financials, fulfillment, inventory, and sales. In fact, one of the most popular ERP systems, NetSuite, enables users to reduce manual and spreadsheet-based processes by up to 70%. The same is true for businesses utilizing a CRM to deepen relationships with customers, where the average return on investment for every dollar spent on the system is $8.71. Users of HubSpot’s CRM platform (specifically its Sales and Marketing Hubs) see a 74% increase in deal-close rate after just 12 months. Both of these systems have information that is critical to the growth of your business. Therefore, combining their data can provide you with an invaluable 360-degree view of your business that highlights key areas of opportunity. Integrating comprehensive business data into your marketing strategy can also give your company a competitive edge at every stage of your sales funnel. One example of this at work is how understanding your customers’ unique purchase behaviors could fuel content marketing efforts to attract similar customers. What are those opportunities and how can your business realize them? Read to find out. How do you integrate your ERP and CRM to create a full-funnel marketing strategy? Whether your goal is to boost brand awareness, generate more leads, or increase customer satisfaction—a full-funnel marketing strategy is the key to success. Without it, you are missing out on major opportunities to attract, nurture, close, and retain prospective customers. The centralized database that results from an ERP and CRM integration can empower your sales team to make data-driven decisions that align with your marketing goals. To learn more about the specifics of unifying your ERP and CRM and see a real-world case study of integration in action, check out our webinar, How To Establish a Full-Funnel Marketing Approach With an Established ERP, using the button below.", "url" : "https://www.readynorth.com/blog/how-to-establish-a-full-funnel-marketing-approach-with-an-established-erp", "wordCount" : "614" } ```