--- title: What Is Artificial Intelligence in Marketing? description: In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing. image: https://www.readynorth.com/hubfs/zach-lucero-802489-unsplash.jpg --- [Skip to content](https://www.readynorth.com/blog/what-is-artificial-intelligence-in-marketing#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![zach-lucero-802489-unsplash](https://www.readynorth.com/hs-fs/hubfs/zach-lucero-802489-unsplash.jpg?width=300&name=zach-lucero-802489-unsplash.jpg) [Paul Roetzer](https://www.readynorth.com/blog/author/paul-roetzer)May 14, 20191 min read # What Is Artificial Intelligence in Marketing? [Previous](https://www.readynorth.com/blog/dawn-of-the-intelligently-automated-agency) [Next](https://www.readynorth.com/blog/3-yext-features-to-tap-into-to-manage-your-brands-online-presence) *![zach-lucero-802489-unsplash](https://www.readynorth.com/hs-fs/hubfs/zach-lucero-802489-unsplash.jpg?width=378&name=zach-lucero-802489-unsplash.jpg)This post *originally* appeared on the [Marketing Artificia](https://www.marketingaiinstitute.com/blog/100-expert-resources-to-help-you-learn-ai-fast?__hstc=96041603.f5732b28d6fe129513a301a334cd116c.1553884560289.1557838054343.1557854275329.47&__hssc=96041603.1.1557854275329&__hsfp=3461398977)[l Intelligence Institute's blog.](https://www.marketingaiinstitute.com/blog/what-is-artificial-intelligence-in-marketing) The Marketing AI Institute was created and is powered by PR 20/20. * I recently recorded a five-part **Artificial Intelligence in Digital Marketing** series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel. Episode 1, [*What is artificial intelligence in marketing?*](https://youtu.be/ZUUakRTJAVg), recently went live. In this episode, Kevin and I discuss: - How would you define artificial intelligence and machine learning? - What are some examples of AI at work in our daily lives? - What is the role and state of AI in marketing, sales and service technology today? You can check out the full video below, and be sure to [subscribe to HubSpot Academy](https://www.youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw) to be notified when the next episodes go live over the coming month. Here’s a snapshot of the other Artificial Intelligence in Digital Marketing episodes: - Episode 2: [How can marketers use artificial intelligence?](https://www.youtube.com/watch?v=pbPeBV69-UU) - Episode 3: [Will artificial intelligence take my marketing job?](https://www.youtube.com/watch?v=SuqRZhgSrxQ) - Episode 4: [What are the ethical concerns of artificial intelligence in marketing?](https://www.youtube.com/watch?v=DrF5_PzCXak) - Episode 5: How can marketers get started with artificial intelligence? ## Are you ready to learn more about AI than 99% of marketers out there? The Ultimate Beginner's Guide to AI in Marketing is a free resource with 100+ articles, videos, courses, books, vendors, use cases and events to dramatically accelerate your AI education.    ![avatar](https://www.readynorth.com/hs-fs/hubfs/Paul%20Roetzer%20MAII%20Author.jpg?width=290&name=Paul%20Roetzer%20MAII%20Author.jpg) [Paul Roetzer](https://www.readynorth.com/blog/author/paul-roetzer)Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). [Full bio.](https://www.marketingaiinstitute.com/marketing-ai-book) [mailto:paul@readynorth.com](mailto:paul@readynorth.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/what-is-artificial-intelligence-in-marketing" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.", "author" : { "@type" : "Person", "name" : "Paul Roetzer" }, "dateModified" : "May 14, 2019 5 PM", "datePublished" : "May 14, 2019 5 PM", "headline" : "What Is Artificial Intelligence in Marketing?", "image" : "https://cdn2.hubspot.net/hubfs/883/zach-lucero-802489-unsplash.jpg", "inLanguage" : "en-us", "keywords" : "[Artificial Intelligence]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "What Is Artificial Intelligence in Marketing?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel. Episode 1, What is artificial intelligence in marketing?, recently went live. In this episode, Kevin and I discuss: How would you define artificial intelligence and machine learning? What are some examples of AI at work in our daily lives? What is the role and state of AI in marketing, sales and service technology today? You can check out the full video below, and be sure to subscribe to HubSpot Academy to be notified when the next episodes go live over the coming month. Here’s a snapshot of the other Artificial Intelligence in Digital Marketing episodes: Episode 2: How can marketers use artificial intelligence? Episode 3: Will artificial intelligence take my marketing job? Episode 4: What are the ethical concerns of artificial intelligence in marketing? Episode 5: How can marketers get started with artificial intelligence? Are you ready to learn more about AI than 99% of marketers out there? The Ultimate Beginner's Guide to AI in Marketing is a free resource with 100+ articles, videos, courses, books, vendors, use cases and events to dramatically accelerate your AI education.", "url" : "https://www.readynorth.com/blog/what-is-artificial-intelligence-in-marketing", "wordCount" : "535" } ```