DATA-DRIVEN MARKETING STRATEGIES
The pillar of your marketing program's success.
DRIVE QUICK WINS AND ACHIEVE SUSTAINABLE GROWTH
Creating a balanced marketing program that delivers measurable ROI is an art. Your plan must consider short-term goals, such as lead generation and revenue growth, as well as long-term objectives, like thought leadership and customer retention.
If not, your marketing efforts will feel disjointed and ineffective—wasting time, money, and resources.
At Ready North, we know that sustainable growth is only possible with data-driven, foundational marketing strategies tailored to your unique business.
By focusing on the foundation first, we help you achieve quick wins and build momentum while setting you up for scalable growth over time.
CONTENT HUB STRATEGYDesigned to drive top-of-the-funnel growth while supporting lead generation and sales, this strategy and editorial calendar will help you grow your company's audience, influence, and revenue with valuable, resource-driven content that resonates.
LEAD NURTURING STRATEGYImprove your engagement and conversion rates with our lead nurturing strategy. We recommend segmenting opportunities, data gaps, and personalized nurturing and drip campaigns for your unique contact database. By focusing on the right audiences with the right messaging, you can build stronger relationships with your leads and drive long-term growth for your business.
LEAD SCORING STRATEGYWith our customized lead scoring strategy, we'll assign point values to specific actions and behaviors to identify new and existing high-value leads. This targeted approach improves conversion rates and marketing ROI by ensuring that your sales team focuses on the leads most likely to convert. If you use HubSpot, we can also implement the strategy for you.
SEO OPTIMIZATION AUDIT & STRATEGYBoost your online visibility and improve search engine rankings with our SEO Optimization Audit and Strategy. Our technical SEO audit analyzes 50+ data points for areas of improvement, including content and keyword ranking optimization. Attract more visitors to your site and get noticed by search engines with our comprehensive approach.
WHAT OUR CLIENTS HAVE TO SAY
This workbook helps you plan and execute a thoughtful content marketing strategy to grow your audience, influence, and revenue.
Use this audit to dial in on what's working—and what's not. Uncover questions to guide more strategic marketing planning across the core areas of talent, technology, strategy, and performance.
Our planning timeline template is designed to help you say goodbye to inefficient planning and set your plan into action today.