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How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business?
In December 2012, we released PR 20/20's Marketing Score assessment tool into public ...
15 Business Basics that Impact Overall Marketing Success
This article was originally published on the Marketing Score Blog. We decided to share it ...
Feedburner Alternatives for Blog RSS Feeds and Email Subscriptions
Will Feedburner, the free RSS management system that many of us have come to rely on, be ...
Why Branding Strategy Today Is More Important Than Ever
I’m not a fan of the, “_____ is dead” statements, but recently a pair of articles by ...
Marketers Are Consumers, Too
I have a confession to make: Until the other day, I had never FaceTimed. As inbound ...
Take Your Marketing Measurement to the Next Level
Modern marketers have the ability—and one may argue, the obligation—to track and tie ...
NBC's Fashion Star: Disruptive Marketing that Sells
Have you been watching NBC’s Fashion Star? And are you as obsessed as I am, or is the ...
Neuromarketing: A Peek into the Buyer’s Brain
Neuromarketing is the study of the brain’s reaction to marketing stimuli. It sets out to ...
Marketing Agencies Fail to Evolve as CMOs Seek Integrated Digital Services
“History is full of industry leaders and business pioneers who have become irrelevant ...
SWOT Analysis Revisited
Ah, the SWOT Analysis: the strategic quadrant used by PR andmarketing professionals to ...