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Marketing Strategy Content Marketing

How Buyer Personas Can Streamline Content Marketing Efforts

Marketer Madison. Engineer Elizabeth. Architect Anna. 

Content Marketing Manufacturing

How Manufacturers Can Create Content That Connects With Their Customers

Let’s face it: If you can’t connect with your customers, they likely won’t choose your services or products.

Marketing Strategy Content Marketing

What Is a Buyer’s Journey and Why Is It Important?

Studies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-ma...

Inbound Marketing SEO Content Marketing

Your Guide to Content Edits: What They Are and Why They're Effective

“Is it okay to edit a blog post months or years after it’s been published?” 

Strategy Marketing Resources Marketing Strategy Content Marketing

What is a Content Strategy and Why Do I Need One?

If content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason.

Content Content Marketing

3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

Contrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring.

HubSpot Content Marketing

What Is a Pillar Page? And How Does It Attract Organic Traffic?

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose of a pillar. They’re used as a baseline structure to support...

Inbound Marketing Content Marketing

How to Become the Trusted Content Leader of Your Industry In 7 Steps [Insights From INBOUND]

WebMD is the most popular source of health information in the U.S. And no matter what our moms and doctors tell us, we trust what WebMD has to say. Wh...