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Marketer Madison. Engineer Elizabeth. Architect Anna. 

Let’s face it: If you can’t connect with your customers, they likely won’t choose your services or products.

Studies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-ma...

“Is it okay to edit a blog post months or years after it’s been published?” 

If content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason.

Contrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring.

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose of a pillar. They’re used as a baseline structure to support...

WebMD is the most popular source of health information in the U.S. And no matter what our moms and doctors tell us, we trust what WebMD has to say. Wh...