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Media Training Tips: How to Help Your Experts Ace a Media Interview
Your PR team's media outreach efforts paid off—they've secured an interview with a key ...
Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon
CLEVELAND — Jan. 28, 2013 — Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and ...
2013 Digital Marketing Conferences [Downloadable Database]
We’re back with a brand new edition! Our 2013 digital marketing conferences database ...
Roetzer to Present on Publishers as Content Marketing Providers
CLEVELAND—Jan. 23, 2013—Paul Roetzer (@paulroezer), PR 20/20 founder and CEO, and author ...
Content Marketing Copycats: Check Into The Challenges
You are the genuine article. You do not fear the penguin or the grammar police. You’ve ...
The (Self) Education of a Content Marketer
My father watches the Weather Channel religiously. The kind of devotion others have for ...
Hybrid Marketing Professionals: The Next Generation of Talent
“Hybrid professionals are trained to deliver services across search, mobile, social, ...
Are You Breaking the Rules for Outsourcing Branded Content?
On June 29, 2012, WBEZ’s This American Life sparked a debate with no foreseen expiration ...
Marketing Score Assessment Tool Moves into Public Beta
What’s Your Marketing Score? Every element of an organization, as it relates to ...
Increase Innovation for More Marketing Impact [Inbound Report]
Inbound Marketing Industry Report, highlighting top articles and news stories from the ...