--- title: Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon description: Paul Roetzer, PR 220 CEO, and author of The Marketing Agency Blueprint, to join the Cleveland AMA Annual Super Bowl Advertising Review Panel on Feb 4, 2013. --- [Skip to content](https://www.readynorth.com/blog/roetzer-cleveland-ama-superbowl-2013#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[GET RESOURCES](https://www.readynorth.com/resources/guides) [Jessica Miller](https://www.readynorth.com/blog/author/jessica-miller)January 28, 2013< 1 min read # Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon [Previous](https://www.readynorth.com/blog/2013-digital-marketing-conferences-downloadable-database) [Next](https://www.readynorth.com/blog/media-training-interview-tips) **CLEVELAND** ­— Jan. 28, 2013 ­— **Paul Roetzer** ([@paulroetzer](http://www.twitter.com/paulroetzer)), PR 20/20 founder and CEO, and author of *[The Marketing Agency Blueprint](http://www.marketingagencyinsider.com/book)*, will participate in the [Cleveland American Marketing Association](http://www.clevelandama.com/) (AMA) [Annual Super Bowl Advertising Review Panel](http://clevelandama2-4-13.eventbrite.com/) on Monday, Feb. 4 at the DoubleTree hotel in Cleveland, Ohio.  Combining Roetzer’s loves of football and marketing, (examples [here](https://www.pr2020.com/agency/the-team/paul-roetzer), [here](https://www.pr2020.com/blog/how-to-build-your-inbound-marketing-gameplan) and [here](http://www.marketingagencyinsider.com/blog/should-marketing-agencies-build-through-the-draft)), panelists will discuss marketing and branding efforts of Super Bowl advertisers, and dish on the most memorable ads while attendees nosh on lunch. Joining Roetzer in this “special team” of Cleveland industry pros are **Jason Therrien **([@JasonTherrien](https://twitter.com/JasonTherrien)), president of [thunder::tech](http://www.thundertech.com/default.aspx), and **Lisa Zone** ([@lzone](http://www.twitter.com/lzone)), senior vice president at [Dix & Eaton](http://www.dix-eaton.com/). [Secure your seat at the post-bowl table](http://clevelandama2-4-13.eventbrite.com/): register to attend by Feb. 1.  - **Event:** Cleveland AMA Annual Super Bowl XLVII Advertising Review Panel: Beyond Beyoncé - **Date**: Monday, Feb. 4, 2013  - **Time:** 11:30 am - 1:30 pm  - **Location:** DoubleTree by Hilton, [1111 Lakeside Ave. East, Cleveland, 44114](https://maps.google.com/maps?q=DoubleTree+by+Hilton+Hotel+Cleveland+Downtown+-+Lakeside,+Lakeside+Avenue+East,+Cleveland,+OH&hl=en&ll=41.51584,-81.689615&spn=0.032969,0.075445&sll=41.507661,-81.689594&sspn=0.008243,0.018861&oq=doubletree&hq=DoubleTree+by+Hilton+Hotel+Cleveland+Downtown+-+Lakeside,+Lakeside+Avenue+East,+Cleveland,+OH&t=m&z=14&iwloc=A) - **Tickets:** $10-25, based on AMA membership. [Register via Eventbrite](http://clevelandama2-4-13.eventbrite.com/) by Feb. 1.  ![avatar](https://www.readynorth.com/hs-fs/file-1383041632-jpg/Site_Pages/Library/Blog/PR-Blog-Jess.jpg?width=290&name=PR-Blog-Jess.jpg) [Jessica Miller](https://www.readynorth.com/blog/author/jessica-miller)Jessica Miller is VP and managing director of PR 20/20, where she guides strategy and performance, and champions the ongoing pursuit of building a great marketing firm. For more than a decade, Jessica has built lasting partnerships that connect marketing strategy to bottom-line business outcomes. Jessica joined PR 20/20 in 2011 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University. [Full bio.](https://www.readynorth.com/story/the-team/jessica-miller) [mailto:jessica@pr2020.com](mailto:jessica@pr2020.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/roetzer-cleveland-ama-superbowl-2013" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Paul Roetzer, PR 220 CEO, and author of The Marketing Agency Blueprint, to join the Cleveland AMA Annual Super Bowl Advertising Review Panel on Feb 4, 2013.", "author" : { "@type" : "Person", "name" : "Jessica Miller" }, "dateModified" : "July 21, 2014 11 PM", "datePublished" : "January 28, 2013 2 PM", "headline" : "Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon", "image" : "", "inLanguage" : "en-us", "keywords" : "[News]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "CLEVELAND — Jan. 28, 2013 — Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 4 at the DoubleTree hotel in Cleveland, Ohio. Combining Roetzer’s loves of football and marketing, (examples here, here and here), panelists will discuss marketing and branding efforts of Super Bowl advertisers, and dish on the most memorable ads while attendees nosh on lunch. Joining Roetzer in this “special team” of Cleveland industry pros are Jason Therrien (@JasonTherrien), president of thunder::tech, and Lisa Zone (@lzone), senior vice president at Dix & Eaton. Secure your seat at the post-bowl table: register to attend by Feb. 1. Event: Cleveland AMA Annual Super Bowl XLVII Advertising Review Panel: Beyond Beyoncé Date: Monday, Feb. 4, 2013 Time: 11:30 am - 1:30 pm Location: DoubleTree by Hilton, 1111 Lakeside Ave. East, Cleveland, 44114 Tickets: $10-25, based on AMA membership. Register via Eventbrite by Feb. 1.", "url" : "https://www.readynorth.com/blog/roetzer-cleveland-ama-superbowl-2013", "wordCount" : "481" } ```