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The Marketing Gaps: Talent, Technology and Strategy
Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, ...
Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever
Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing ...
Introducing The Marketing Performance Blueprint [New Book]
“Marketing is now, as it has always been, an art form. But the next generation of ...
How To Define Critical KPIs Across the Marketing Funnel
This article was originally published on the Marketing Score Blog. We decided to share it ...
The One Marketing Plan You Shouldn’t Live Without, But Often Do
Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my ...
Beyond the Close: Build a Customer Loyalty Program
Today's consumer is passionate about his or her favorite brands. It's not just a ...
PR 20/20’s Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance
CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the ...
18 Possible Lead Sources Your Organization Needs to Measure
This article was originally published on the Marketing Score Blog. We decided to share it ...
10 Must-Have Marketing Technologies
This article was originally published on the Marketing Score Blog. We decided to share it ...
Is Your Digital Marketing Working?
If you answered "yes," then apparently you're way ahead of the curve. In one of the most ...