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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning
As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing ...
15 Steps to Build Your Performance-Driven Marketing Plan
The proliferation of marketing channels, apps, mobile devices, social networks, and ...
How Do I Onboard to HubSpot? Your Questions, Answered
As one of the most popular CRM systems for business, it’s no surprise that many ...
What is a Content Strategy and Why Do I Need One?
If content isn’t a part of your overall sales and marketing strategy, here’s a reminder ...
What is a Marketing Plan and How Can I Make it Effective?
You should know one thing about marketing—you get what you put into it.
What Is First Principles Thinking? 3 Popular Approaches and How to Apply Them
What do an NFL coach, a chef, and Elon Musk all have in common?
Why (and How) We Launched Our New Website
Last year, it became increasingly evident that we had outgrown our existing website. ...
Audiences & Accelerators: Your Go-To Marketing Databases
Ready to drive strategy and performance? I’m convinced there are two databases every ...
Own Your Idea, Grow Your Audience with Storytelling [Case Study]
PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the ...
More Intelligent, More Human: The Future of Marketing Is Both
Today, we’re charting an exciting course for the future of our company and the industry. ...