Blog

What do an NFL coach, a chef, and Elon Musk all have in common? 

Last year, it became increasingly evident that we had outgrown our existing website.  Between 2016 and 2019, PR 20/20 had evolved so much that the web...

Ready to drive strategy and performance?  I’m convinced there are two databases every marketer needs at-the-ready to do so effectively.  Audit your co...

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern...

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m gl...

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success...

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. "High performers differentiate by...

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what ...

According to Content Marketing Institute Research Director Lisa Beets (@LisaBeets), “Nearly all top-performing B2B content marketers—90%—put their aud...

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people ...