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As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...

For the first time in several years, marketers are being hit with the dreaded words: budget cuts.  According to Gartner’s CMO Spend Survey, marketing ...

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance...

It’s never been more important for marketers to understand their company’s business fundamentals. This sounds obvious. We should know—and understand—h...

Only 50% of all boardrooms are convinced on the value of social media, according to The Guardian. But, from a marketer’s perspective, we understand th...

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agenc...

By now you've undoubtedly heard it, especially if you're in marketing. It had to be the most overused statistic of 2014. Can you guess what it is?

“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are r...

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. L...

Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year becaus...