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Social Media Checkup: Are You Delivering Value?
Is your organization using social media in your marketing efforts? From a marketer’s ...
The Road to MROI: The 5 Marketing Costs You Should Be Tracking
For the first time in several years, marketers are being hit with the dreaded words: ...
How to Build Your Own Powerful Marketing Performance Tools
By losing our biggest family golf championship, I stumbled upon an insanely powerful, ...
The Road to Marketing ROI: A Beginner’s Guide to the Metrics That Matter
It’s never been more important for marketers to understand their company’s business ...
Influencer Marketing: Why Relevance Is More Important Than Vanity Metrics
The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, ...
The Most Overused Stat of 2014 (and How to Make it Irrelevant)
By now you've undoubtedly heard it, especially if you're in marketing. It had to be the ...
Introducing The Marketing Performance Blueprint [New Book]
“Marketing is now, as it has always been, an art form. But the next generation of ...
How To Define Critical KPIs Across the Marketing Funnel
This article was originally published on the Marketing Score Blog. We decided to share it ...
The One Marketing Plan You Shouldn’t Live Without, But Often Do
Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my ...
18 Possible Lead Sources Your Organization Needs to Measure
This article was originally published on the Marketing Score Blog. We decided to share it ...