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Inbound Marketing Lead Generation Marketing 101

What Is a Marketing Call to Action (CTA) and How Do I Use It?

What is a CTA? We'll start by sharing what it isn't. The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagno...

Technology Lead Generation

Why Conversational Marketing Matters (Plus 3 FREE Online Chat Tools)

Take a second to think about the last interaction you had with a brand online. Positive? Negative? If it was a positive experience, what stood out to ...

Lead Generation Point Pricing

10 Ways to Promote Your Next Lead Generation Campaign (Free GamePlan)

If you’re interested in growing your business, then lead generation campaigns are a must. It’s not surprising that marketers are obsessed with leads. ...

Lead Generation

12 Ways to Quickly Grow Your Blog Subscribers

This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of J...

Lead Generation

A Simple Way to Generate More and Better Leads

We all want to generate more qualified leads for our businesses. But how do we actually do it? For many companies, this is literally a million-dollar ...