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Newsjacking: The New Rules of PR Engagement
When a news story breaks, does your organization play by the traditional rules of ...
Roetzer to Cover Content at 2011 Midwest Social Media Summit
CLEVELAND — Nov. 7, 2011 — PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer), will ...
How to Create a Content Distribution Strategy
Your content is written for results—strategic, brand-centric, buyer-persona focused, ...
What is "Not Provided" in Google Analytics Keywords?
Last week, the online marketing community was rocked by Google’s announcement that it is ...
Do I Need a Mobile Website?
As smartphone adoption continues to explode, mobile visits to your website will likely ...
Gamification: Making Marketing Fun!
I love games—everything from Words With Friends to Fruit Ninja—and considering people ...
Roetzer to Speak to the Cleveland American Marketing Association
Presentation to provide tips for evaluating, hiring and managing modern marketing ...
Marketing Lessons from Boston: IMS, HUGS & FutureM 2011
Last week, several members of the PR 20/20 team departed from Cleveland for a few days of ...
Lessons from Content Marketing World 2011
The inaugural Content Marketing World event was held in Cleveland last week, gathering ...
Roetzer to Speak at HubSpot User Group Summit 2011 VAR Day
CLEVELAND — Sept. 2, 2011 — PR 20/20 founder and chief executive officer, Paul Roetzer ...