on September 29, 2011 News

Roetzer to Speak to the Cleveland American Marketing Association

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Presentation to provide tips for evaluating, hiring and managing modern marketing agencies.

PR-American-Marketing-AssociationCLEVELAND — Sept. 29, 2011 — PR 20/20 CEO and author of The Marketing Agency Blueprint, Paul Roetzer (@paulroetzer), will present “Driven by Results: Unlocking the Potential of Modern Marketing Agencies” to the Cleveland chapter of the American Marketing Association (AMA) on October 12.

In his presentation, Roetzer will provide actionable guidance for evaluating, hiring and managing modern marketing agencies that can help organizations transform their businesses in the social age, and drive real business results. It will offer:

  • An inside look at key factors driving the marketing industry transformation.
  • Tips for evaluating a marketing agency’s services, pricing, staffing and processes.
  • Guidance on effectively managing agency relationships and services to get the most value for your investment.

Event: Driven by Results: Unlocking the Potential of Modern Marketing Agencies
Sponsor: AMA Cleveland
Date: Oct. 12, 2011
Time: 5:30 p.m.
Location: Doubletree Hotel Cleveland Downtown/Lakeside
Tickets: Online registration is available on the AMA event site. Use the code "Roetzer" for a discount on tickets.

For more on building and managing an agency, check out Roetzer’s upcoming book, The Marketing Agency Blueprint (December 2011, Wiley).

Jessica Miller

Jessica Miller is VP and managing director of PR 20/20, where she guides strategy and performance, and champions the ongoing pursuit of building a great marketing firm. For more than a decade, Jessica has built lasting partnerships that connect marketing strategy to bottom-line business outcomes. Jessica joined PR 20/20 in 2011 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University. Full bio.