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3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

Contrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring.


INBOUND Exclusive: 10 Secrets That Make Your Content More Compelling

Like pretty much everything else, INBOUND 2020 is totally virtual this year. While our team misses the excitement of tens of thousands of marketers de...


9 Techs to Take Your Content to the Next Level

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re r...


How to Use Contextual Marketing for a Better Website UX

Today’s consumers are conditioned to expect personalization. Popular platforms like Netflix, Amazon, and Instagram have taught us that when we use cer...


Out-of-Work Writing Talent Means Huge Opportunity for Brands

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 s...

Content Email

4 Tips for Building the Best B2B Email Newsletter

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Don’t worry though, you can stay seated for this one......


Here's Why Your Static Premium Content Won't Cut It Anymore— And How to Future-Proof It With Interactive Content

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the ...

Content Marketing Strategy

Our Most-Shared Marketing Blog Posts from 2018

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best ...


How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

Editor's note: This article was submitted by Natalie Slyman, the director of content and social media at Influence & Co. Natalie loves telling sto...


7 Pillar Page Examples to Get You Started With Your Own

Editor's note: This article was originally written by Amanda Zantal-Wiener (@amanda_zw) published on HubSpot, and has been reprinted with permission. ...