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Analytics Data Analysis

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

Data Analysis

Save Time: Automate Marketing Performance Reporting

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. When we signed up for this gig, few (if...

Marketing Assessment

What's Your New and Improved Marketing Score?

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help ...

The Campaign Flowchart: How to Create a Granular Marketing Dashboard

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. A flowchart—the visual representa...


The Basics of Coding: How to Get Started

Editor's note: This post was originally published in June 2013. The content has been edited for comprehensiveness.   Hello World! There has been a tre...

Measurement Technology

How to Build Your Own Powerful Marketing Performance Tools

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance...

Search SEO

Climb The Ranks: The Future of Search Is Here

Moz recently released its biannual Search Engine Rankings Correlation Study and Expert Survey. This is consistently an excellent read for anyone hopin...

Content Web

Simple HTML & CSS Tips for Landing Pages & Blog Posts

A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) ex...

Analytics Search

One Simple Report to Measure Google's Mobile-Friendly Update Impact

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold...


Harness Technology and Storytelling: 3 Takeaways from Disney Pixar

I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it social...