Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newswort...
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Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newswort...
You researched… …you pitched… …and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances, my friend....
“Tell the truth.” “Say you’re sorry.” They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often fo...
Pitching guest posts and byline articles is as important of a strategy as pitching a news tip or story idea. With many media outlets experiencing shri...
Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth open—everyone has at least one pet peeve. What if you found ...
Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland Chapter of the American Marketing Association. Tailored for marketi...
The relationship between PR professionals and journalists can be rather complex. So should you settle for Facebook-official “It’s complicated” status ...
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