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PR / Media Relations Brand

Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newswort...

PR / Media Relations

How to Prepare a Company Spokesperson for a Live Broadcast Interview

You researched…  …you pitched… …and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances, my friend....

PR / Media Relations

The Truth Prevails: Transparency in Crisis Communications

“Tell the truth.”    “Say you’re sorry.” They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often fo...

PR / Media Relations

Why Guest Posts Belong in Your PR Strategy

Pitching guest posts and byline articles is as important of a strategy as pitching a news tip or story idea. With many media outlets experiencing shri...

6 Ways to Ruin Your Next Media Pitch

Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth open—everyone has at least one pet peeve. What if you found ...

Brand Industry

5 Marketing Lessons from the 2014 Super Bowl Ads

Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland Chapter of the American Marketing Association. Tailored for marketi...

PR / Media Relations

Pitch Perfect: 3 Simple Steps to Enhance the Pitching Process

The relationship between PR professionals and journalists can be rather complex. So should you settle for Facebook-official “It’s complicated” status ...