--- title: Inbound Marketing Resource Blogs | Ready North | Angela Masciarelli description: "Angela Masciarelli is a senior consultant at PR 20/20. She joined the agency in October 2013, after spending two years as an Account Executive at a New York City PR firm. Angela is a 2010 graduate of the E.W. Scripps School of Journalism at Ohio University, where she received a Bachelor of Science in Journalism, with a focus in public relations. Full bio." --- [Skip to content](https://www.readynorth.com/blog/author/angela-masciarelli#main-content) - [About](https://www.readynorth.com/about-us) - [Blog](https://www.readynorth.com/blog) - [Contact Us](https://www.readynorth.com/contact-us) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [Get Started](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [Get Started](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/RN_2023%20Website_%20Banner%20Images%20(4)%20(1).png?width=300&name=RN_2023%20Website_%20Banner%20Images%20(4)%20(1).png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis. [![CONTACT US](https://no-cache.hubspot.com/cta/default/883/2124f3a9-c8c1-4f96-b962-17c82254cc07.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2124f3a9-c8c1-4f96-b962-17c82254cc07) #### WHO WE SERVE - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) ![HubSpot Mega Menu V2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/HubSpot%20Mega%20Menu%20(2)%20(1).png?width=300&name=HubSpot%20Mega%20Menu%20(2)%20(1).png) #### See What’s Possible with HubSpot and Ready North We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered. #### HUBS WE SUPPORT - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) ![Services Hub 3 (3)](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Services%20Hub%203%20(3).jpg?width=300&name=Services%20Hub%203%20(3).jpg) #### Customized Marketing Solutions Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success. #### DIGITAL MARKETING SERVICES - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) ![Hands placed on a map](https://www.readynorth.com/hs-fs/hubfs/RN%20Website%20-%20Homepage%20Digital%20Marketing%20Module%201.png?width=300&name=RN%20Website%20-%20Homepage%20Digital%20Marketing%20Module%201.png) #### [Learn From the Experts](https://www.readynorth.com/blog) We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing. [VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) # Angela Masciarelli ![avatar](https://www.readynorth.com/hs-fs/hubfs/Team_Page_Assets/IMG_1326_edited-PW.jpg?width=290&name=IMG_1326_edited-PW.jpg) Angela Masciarelli is a senior consultant at PR 20/20. She joined the agency in October 2013, after spending two years as an Account Executive at a New York City PR firm. Angela is a 2010 graduate of the E.W. Scripps School of Journalism at Ohio University, where she received a Bachelor of Science in Journalism, with a focus in public relations. [Full bio.](https://www.readynorth.com/story/the-team/angela-masciarelli) [mailto:angela@pr2020.com](mailto:angela@pr2020.com) ## Blog Post by Angela Masciarelli ## [Angela MasciarelliJune 23, 20153 min read Pitch Smarter, Not Harder: 4 Tips to Improve Media Relations Pitching is an art. It takes time, research, and flexibility to pull off a great media ... Start Reading](https://www.readynorth.com/blog/4-tips-to-improve-media-relations) ## [Angela MasciarelliJanuary 29, 20153 min read How to Prepare a Company Spokesperson for a Live Broadcast Interview You researched… …you pitched… …and, you succeeded (at landing a live broadcast ... Start Reading](https://www.readynorth.com/blog/how-to-prepare-a-company-spokesperson-for-a-live-broadcast-interview) ## [Angela MasciarelliNovember 12, 20145 min read The Truth Prevails: Transparency in Crisis Communications “Tell the truth.” “Say you’re sorry.” They’re both lessons we’ve all been taught since a ... Start Reading](https://www.readynorth.com/blog/transparency-in-crisis-communications) ## [Angela MasciarelliMay 22, 20143 min read Why Guest Posts Belong in Your PR Strategy Pitching guest posts and byline articles is as important of a strategy as pitching a news ... Start Reading](https://www.readynorth.com/blog/why-guest-posts-belong-in-your-pr-strategy) ## [Angela MasciarelliApril 14, 20143 min read 6 Ways to Ruin Your Next Media Pitch Whether it’s hearing someone crack their knuckles, or watching them chew with their mouth ... Start Reading](https://www.readynorth.com/blog/6-ways-to-ruin-your-next-media-pitch) ## [Angela MasciarelliFebruary 7, 20142 min read 5 Marketing Lessons from the 2014 Super Bowl Ads Recently, I attended the 2014 Annual Super Bowl Ad Review, hosted by the Cleveland ... Start Reading](https://www.readynorth.com/blog/5-marketing-lessons-from-the-2014-super-bowl-ads) ## [Angela MasciarelliDecember 20, 20134 min read Pitch Perfect: 3 Simple Steps to Enhance the Pitching Process The relationship between PR professionals and journalists can be rather complex. So ... Start Reading](https://www.readynorth.com/blog/pitch-perfect-3-simple-steps-to-enhance-the-pitching-process) [![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=200&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) We help businesses improve their marketing and achieve their goals.  - [About](https://www.readynorth.com/about-us) - [Pricing](https://www.readynorth.com/point-pricing) - [Blog](https://www.readynorth.com/blog) - [Resources](https://www.readynorth.com/resources/guides) - [Contact](https://www.readynorth.com/contact-us) 2025 Ready North. All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/author/angela-masciarelli" } ```