---
title: Inbound Marketing Resource Blogs | Ready North | Paul Roetzer
description: "Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). \nFull bio."
---
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# Paul Roetzer
Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). [Full bio.](https://www.marketingaiinstitute.com/marketing-ai-book)
[mailto:paul@readynorth.com](mailto:paul@readynorth.com)
## Blog Post by Paul Roetzer
## [Paul RoetzerNovember 29, 20228 min read 15 Steps to Build Your Performance-Driven Marketing Plan The proliferation of marketing channels, apps, mobile devices, social networks, and ... Start Reading](https://www.readynorth.com/blog/15-steps-to-build-your-marketing-plan)
## [Paul RoetzerSeptember 8, 20216 min read I Sold PR 20/20, but That’s Just the Start of the Story This is a story about the future of PR 20/20. But first I want to take a moment to tell ... Start Reading](https://www.readynorth.com/blog/i-sold-pr-20/20-but-thats-just-the-start-of-the-story)
## [Paul RoetzerApril 1, 20218 min read 10 Million Reasons to Make AI Education Accessible for Marketers Editors Note: This article was originally published on Marketing AI Institute's blog. The ... Start Reading](https://www.readynorth.com/blog/10-million-reasons-to-make-ai-education-accessible-for-marketers)
## [Paul RoetzerOctober 27, 20207 min read How to Make Marketing Smarter with HubSpot + AI HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and ... Start Reading](https://www.readynorth.com/blog/how-to-make-marketing-smarter-with-hubspot-ai)
## [Paul RoetzerMay 14, 20191 min read What Is Artificial Intelligence in Marketing? This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ... Start Reading](https://www.readynorth.com/blog/what-is-artificial-intelligence-in-marketing)
## [Paul RoetzerMay 8, 20198 min read Dawn of the Intelligently Automated Agency Today, we’re introducing three new services—Automated Press Releases, Automated ... Start Reading](https://www.readynorth.com/blog/dawn-of-the-intelligently-automated-agency)
## [Paul RoetzerJanuary 31, 20193 min read 60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON) This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ... Start Reading](https://www.readynorth.com/blog/60-speakers-to-present-at-the-marketing-artificial-intelligence-conference-maicon)
## [Paul RoetzerDecember 13, 20182 min read 15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ... Start Reading](https://www.readynorth.com/blog/15-marketing-artificial-intelligence-conference-maicon-speakers-you-should-know)
## [Paul RoetzerDecember 6, 20185 min read The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing Editor's note: This post was originally published in 2015 and has been updated to be more ... Start Reading](https://www.readynorth.com/blog/the-marketing-growth-hackathon-spend-less-time-planning-more-time-doing)
## [Paul RoetzerNovember 29, 201811 min read 9 Ways to Become a Marketing Artificial Intelligence Pioneer This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ... Start Reading](https://www.readynorth.com/blog/9-ways-to-become-a-marketing-artificial-intelligence-pioneer)
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