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Strategy Strategic Planning Marketing Strategy

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. Harvard Business Review ...

Strategy Strategic Planning Marketing Strategy

What is a Marketing Plan and How Can I Make it Effective?

You should know one thing about marketing—you get what you put into it.

Measurement Analytics Data Analysis SEO Strategic Planning Performance Marketing Strategy

Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...

Social Strategic Planning

3 Crazy Helpful Insights for Your 2020 Social Media Strategy

Trust Insights, a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020...

Data Analysis Strategic Planning

Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.

Picture this: you’ve just launched the most robust, creative lead generation campaign yet. The gated asset is evergreen and useful, and the promotion ...

Strategic Planning

How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]

The role of marketer and data analyst have become intertwined. Thanks to more intelligent systems (think HubSpot) and insight into consumer behavior a...