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Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytic...

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. When we signed up for this gig, few (if...

Picture this: you’ve just launched the most robust, creative lead generation campaign yet. The gated asset is evergreen and useful, and the promotion ...

The shift to inbound marketing has armed marketers with tactics to better connect with leads and customers, technology to increase efficiencies, and a...

The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...

This is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.  90% of the world’s da...

"You have been in Afghanistan, I perceive.” In seven words, Dr. John Watson meets, and is astonished by, the legendary consulting detective Sherlock H...

As smartphone adoption continues to explode, mobile visits to your website will likely start to increase, if they haven't already. If you aren’t debat...