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12 Questions You Should Ask Google Analytics Every Month
Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long ...
Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account
As one of PR 20/20’s newer team members, one thing that made working for the agency so ...
How to Build a Marketing Tracking and Reporting Process
Based on our own analytic data, the vast majority of you reading this are marketers, ...
Save Time: Automate Marketing Performance Reporting
In most cases, marketers are creative sorts. We are communicators and storytellers, ...
Are You Tracking Data Daily? Marketing Experts Agree, You Should Be.
Picture this: you’ve just launched the most robust, creative lead generation campaign ...
12 Ways to Apply Structure and Meaning to Marketing Data
The shift to inbound marketing has armed marketers with tactics to better connect with ...
3 Ways IT and Marketing Can Improve the Use of Big Data
The term “Big Data” has come into play more and more since 2011. But just what is it, and ...
Why Marketers Must Think More Like Data Scientists
This is the first in a series of university spotlights, highlighting how higher education ...
How to Think About Marketing Data: 4 Lessons from Sherlock Holmes
"You have been in Afghanistan, I perceive.” In seven words, Dr. John Watson meets, and is ...
Do I Need a Mobile Website?
As smartphone adoption continues to explode, mobile visits to your website will likely ...