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Ready North Who We Serve

We Love Clients with High Growth Goals

We primarily work with clients in the manufacturing / industrial, professional services, and association industries. 

Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis.


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See What’s Possible with HubSpot and Ready North

We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered.

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Customized Marketing Solutions

Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success.

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Learn From the Experts

We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing.

Digital Marketing Resources

We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more.

Paul Roetzer

Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Full bio.

Blog Post by Paul Roetzer

Paul RoetzerAugust 9, 20165 min read

8 Ways Public Relations Can Fuel Successful Content Marketing

Editor's note: This post was originally published by Content Marketing Institute and has ...
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Paul RoetzerMay 12, 201613 min read

What to Look For When Hiring a Performance-Driven Marketing Agency

Editor's note: The following is an excerpt from The Marketing Performance Blueprint, and ...
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Paul RoetzerApril 7, 20155 min read

Message Not Received: Q&A With Phil Simon

Business professionals are drowning in data, and we receive more emails, notifications ...
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Paul RoetzerMarch 26, 20151 min read

The Technology That Could Disrupt Marketing as We Know It

Editor's Note: This post was originally published on LinkedIn. What’s possible when the ...
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Paul RoetzerJanuary 14, 20154 min read

Live Online Event: The Marketing Performance Blueprint Webinar Series

An immersive experience in marketing strategy and performance management The marketing ...
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Paul RoetzerAugust 21, 20147 min read

The Marketing Gaps: Talent, Technology and Strategy

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, ...
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Paul RoetzerAugust 18, 20146 min read

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing ...
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Paul RoetzerAugust 4, 20147 min read

Introducing The Marketing Performance Blueprint [New Book]

“Marketing is now, as it has always been, an art form. But the next generation of ...
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Paul RoetzerJanuary 28, 20143 min read

Revenge of the Laggards: The Current State of Dataviz

The following is a guest post from Phil Simon (@philsimon), with an excerpt from his new ...
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Paul RoetzerDecember 19, 20131 min read

PR 20/20’s Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance

CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the ...
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