--- title: What You Need To Know About Holiday Marketing in 2015 description: While retailers think that the digital space isn’t important for them, they’re dead wrong. See the infographic for holiday marketing tips. image: https://www.readynorth.com/hubfs/Screen_Shot_2015-11-24_at_9.50.56_AM.png --- [Skip to content](https://www.readynorth.com/blog/what-you-need-to-know-about-holiday-marketing-in-2015#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![](https://www.readynorth.com/hs-fs/hubfs/Screen_Shot_2015-11-24_at_9.50.56_AM.png?width=300&name=Screen_Shot_2015-11-24_at_9.50.56_AM.png) [PR 20/20](https://www.readynorth.com/blog/author/pr-2020)November 24, 20151 min read # What You Need To Know About Holiday Marketing in 2015 [Previous](https://www.readynorth.com/blog/mastering-social-media-management-in-2016-top-tech-tools) [Next](https://www.readynorth.com/blog/10-marketing-tips-to-make-your-brain-happy) *![Sabrina-Fenster.jpg](https://www.readynorth.com/hs-fs/hubfs/Downloads/Sabrina-Fenster.jpg?width=100&height=104&name=Sabrina-Fenster.jpg "Sabrina-Fenster.jpg")The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for [The Shelf](http://www.theshelf.com/the-blog), an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She's also the co-creator of street style blog, [StreetScoutMe](http://streetscout.me/). You can connect with her on [LinkedIn](https://ca.linkedin.com/in/sabrinafenster).* ![Screen_Shot_2015-11-24_at_9.50.56_AM.png](https://www.readynorth.com/hs-fs/hubfs/Screen_Shot_2015-11-24_at_9.50.56_AM.png?width=697&height=337&name=Screen_Shot_2015-11-24_at_9.50.56_AM.png "Screen_Shot_2015-11-24_at_9.50.56_AM.png") The majority of annual sales happen during the holiday season, which means if you haven’t started ramping up your holiday campaigns yet, now is the time! With Black Friday and Cyber Monday just around the corner, businesses (both online and offline) can’t afford to miss out.  While retail stores often think that the digital space isn’t as important for them, they’re dead wrong. The majority of shoppers do their research online before heading to the store and committing to a purchase.  No matter where you go online, there’s inspiration everywhere you look: visuals on Instagram, gift guides on Pinterest, style tips on YouTube. The gift ideas are endless, and since this can often be overwhelming, **many shoppers seek out their most trusted influencers** for advice on what to buy their loved ones. These offers convert at a [3x -10x higher rate](http://contentmarketinginstitute.com/wp-content/uploads/2014/06/Influencer_Marketing_eBook.pdf) than ones shared by brands. After all, what customer is interested in that “*Pick me, pick me!”* approach, anyway?  [Check out the infographic](http://www.theshelf.com/the-blog/holiday-marketing-2015-infographic) below for tips on how to run your holiday marketing campaigns and let’s discuss in the comments!  [![](https://s3.amazonaws.com/theshelf-email-marketing-images/blog_graphics/holiday-infographic/holiday-marketing-2015-infographic-the-shelf.jpg "Holiday Marketing 2015 : And How To Sell More Stuff [INFOGRAPHIC]")](http://www.theshelf.com/the-blog/holiday-marketing-2015-infographic) Courtesy of: [The Shelf](http://www.theshelf.com/the-blog/holiday-marketing-2015-infographic) [PR 20/20](https://www.readynorth.com/blog/author/pr-2020) [mailto:info@pr2020.com](mailto:info@pr2020.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/what-you-need-to-know-about-holiday-marketing-in-2015" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "While retailers think that the digital space isn’t important for them, they’re dead wrong. See the infographic for holiday marketing tips.", "author" : { "@type" : "Person", "name" : "PR 20/20" }, "dateModified" : "November 24, 2015 3 PM", "datePublished" : "November 24, 2015 3 PM", "headline" : "What You Need To Know About Holiday Marketing in 2015", "image" : "http://cdn2.hubspot.net/hubfs/883/Screen_Shot_2015-11-24_at_9.50.56_AM.png", "inLanguage" : "en-us", "keywords" : "[Strategy]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "What You Need To Know About Holiday Marketing in 2015", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She's also the co-creator of street style blog, StreetScoutMe. You can connect with her on LinkedIn. The majority of annual sales happen during the holiday season, which means if you haven’t started ramping up your holiday campaigns yet, now is the time! With Black Friday and Cyber Monday just around the corner, businesses (both online and offline) can’t afford to miss out. While retail stores often think that the digital space isn’t as important for them, they’re dead wrong. The majority of shoppers do their research online before heading to the store and committing to a purchase. No matter where you go online, there’s inspiration everywhere you look: visuals on Instagram, gift guides on Pinterest, style tips on YouTube. The gift ideas are endless, and since this can often be overwhelming, many shoppers seek out their most trusted influencers for advice on what to buy their loved ones. These offers convert at a 3x -10x higher rate than ones shared by brands. After all, what customer is interested in that “Pick me, pick me!” approach, anyway? Check out the infographic below for tips on how to run your holiday marketing campaigns and let’s discuss in the comments! Courtesy of: The Shelf", "url" : "https://www.readynorth.com/blog/what-you-need-to-know-about-holiday-marketing-in-2015", "wordCount" : "571" } ```