--- title: PR 20/20 Duo Appear on Cleveland’s Good Company description: PR 20/20 founder and CEO Paul Roetzer and consultant Tracy DiMarino appeared on WKYC's (NBC) Good Company to talk branding and Pinterest, respectively. --- [Skip to content](https://www.readynorth.com/blog/pr2020-duo-appear-on-good-company#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[GET RESOURCES](https://www.readynorth.com/resources/guides) [Tracy Lewis](https://www.readynorth.com/blog/author/tracy-lewis)March 16, 2012< 1 min read # PR 20/20 Duo Appear on Cleveland’s Good Company [Previous](https://www.readynorth.com/blog/inbound-industry-report-3-14-12) [Next](https://www.readynorth.com/blog/neuromarketing-a-peek-into-the-buyers-brain) **CLEVELAND**—March 16, 2012—On Wednesday, March 7, PR 20/20 founder and CEO, **Paul Roetzer** ([@paulroetzer](http://www.twitter.com/paulroetzer)) and consultant **Tracy DiMarino** ([@TracyDiMarino](http://www.twitter.com/tracydimarino)) appeared on WKYC's (NBC) [Good Company](http://www.wkyc.com/life/programming/shows/goodcompany/) with co-hosts **Andrea Vecchio** ([@AndreaVecchio](https://twitter.com/andreavecchio)) and **Michael Cardamone**. Roetzer discussed the public relations implications of controversial celebrity actions, including those of Rush Limbaugh, Lindsey Lohan and Tiger Woods. How can these individuals, and companies that find themselves in similar situations, save their brands? Watch his [segment in its entirety](http://www.wkyc.com/life/programming/Good_Company/article/234492/267/Paul-Roetzer-Controversial-Tweets-3712) \[6:56\] to find out. DiMarino provided an overview of the online social bookmarking site, [Pinterest](https://www.pr2020.com/blog/pinterest-an-introduction-for-marketers). In the discussion, she details how consumers and brands use the site, and why it’s growing in popularity. Watch her [segment in its entirety](http://www.wkyc.com/video/default.aspx?aid=145126) \[5:14\], or read her [recent blog post on the topic](https://www.pr2020.com/blog/pinterest-an-introduction-for-marketers). ### ![avatar](https://www.readynorth.com/hs-fs/file-1380066761-jpg/Site_Pages/Library/Blog/PR-Blog-Tracy.jpg?width=290&name=PR-Blog-Tracy.jpg) [Tracy Lewis](https://www.readynorth.com/blog/author/tracy-lewis)Tracy Lewis is the director of talent and a senior consultant at PR 20/20. She is also the community manager for Marketing Agency Insider. She joined the agency in March 2009 after graduating from Ohio University. [Full bio.](https://www.readynorth.com/story/the-team/tracy-lewis) [mailto:tracy@pr2020.com](mailto:tracy@pr2020.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/pr2020-duo-appear-on-good-company" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "PR 20/20 founder and CEO Paul Roetzer and consultant Tracy DiMarino appeared on WKYC's (NBC) Good Company to talk branding and Pinterest, respectively.", "author" : { "@type" : "Person", "name" : "Tracy Lewis" }, "dateModified" : "July 21, 2014 11 PM", "datePublished" : "March 16, 2012 1 PM", "headline" : "PR 20/20 Duo Appear on Cleveland’s Good Company", "image" : "", "inLanguage" : "en-us", "keywords" : "[News]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "PR 20/20 Duo Appear on Cleveland’s Good Company", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "CLEVELAND—March 16, 2012—On Wednesday, March 7, PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer) and consultant Tracy DiMarino (@TracyDiMarino) appeared on WKYC's (NBC) Good Company with co-hosts Andrea Vecchio (@AndreaVecchio) and Michael Cardamone. Roetzer discussed the public relations implications of controversial celebrity actions, including those of Rush Limbaugh, Lindsey Lohan and Tiger Woods. How can these individuals, and companies that find themselves in similar situations, save their brands? Watch his segment in its entirety [6:56] to find out. DiMarino provided an overview of the online social bookmarking site, Pinterest. In the discussion, she details how consumers and brands use the site, and why it’s growing in popularity. Watch her segment in its entirety [5:14], or read her recent blog post on the topic. ###", "url" : "https://www.readynorth.com/blog/pr2020-duo-appear-on-good-company", "wordCount" : "276" } ```