--- title: How to Integrate Visual Content into Your Marketing Campaigns description: "The science is in and the case for visual content is clear: Visual content is attention-grabbing, shareable and emotive. Here are a few ideas to get started." image: https://www.readynorth.com/hs-fs/file-2437809401-png/Blog_Post_Images/visual-info.png --- [Skip to content](https://www.readynorth.com/blog/how-to-integrate-visual-content-into-your-marketing-campaigns#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis. [![CONTACT US](https://no-cache.hubspot.com/cta/default/883/2124f3a9-c8c1-4f96-b962-17c82254cc07.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2124f3a9-c8c1-4f96-b962-17c82254cc07) #### WHO WE SERVE - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) ![HubSpot Mega Menu V2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/HubSpot%20Mega%20Menu%20V2.png?width=300&name=HubSpot%20Mega%20Menu%20V2.png) #### See What’s Possible with HubSpot and Ready North We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered. #### HUBS WE SERVE - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) ![Services Hub 3 (3)](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Services%20Hub%203%20(3).jpg?width=300&name=Services%20Hub%203%20(3).jpg) #### Customized Marketing Solutions Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success. #### DIGITAL MARKETING SERVICES - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) ![mountain_canva_2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/mountain_canva_2.jpg?width=300&name=mountain_canva_2.jpg) #### [Learn From the Experts](https://www.readynorth.com/blog) We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing. [VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![](https://www.readynorth.com/hs-fs/file-2437809401-png/Blog_Post_Images/visual-info.png?width=300&name=visual-info.png) [Allie Gottlieb](https://www.readynorth.com/blog/author/allie-gottlieb)February 12, 20152 min read # How to Integrate Visual Content into Your Marketing Campaigns [Previous](https://www.readynorth.com/blog/2015-super-bowl-commercials-the-year-things-got-serious) [Next](https://www.readynorth.com/blog/gary-vaynerchuk-shows-us-why-twitters-new-video-feature-matters) The science is in, and the case for visual content is clear: - Approximately [65% of the population are visual learners](http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/). - [90% of information](http://www.socialmediatoday.com/content/3-tips-creating-engaging-visual-experiences) transmitted to the brain is visual. - The brain processes visual information [60,000 times faster](http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx) than it does textual information. - [40% of people](https://www.olapic.com/stats/) will respond better to visual information versus plain text. Visual content is attention-grabbing, shareable and emotive. Pair existing marketing efforts with strong visuals to maximize reach and make your content memorable. Below are a few ideas to get started. ![visual-info](https://www.readynorth.com/hs-fs/file-2437809401-png/Blog_Post_Images/visual-info.png?width=588&name=visual-info.png) ### **Approach 1: Create Dedicated Visual Campaigns** A dedicated visual campaign centers around content specifically written or created with the intent of a visual asset. These campaigns materialize as videos, infographics, presentations and any other media in which the end results dictates the content’s format. If you’d like to test a dedicated visual campaign, **consider creating an explainer or demo video.** [According to KISSmetrics](https://blog.kissmetrics.com/product-videos-conversion/), “visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see the video.” Video content is engaging and can help potential customers digest the information with little effort on their part. What’s more, **creating video doesn’t have to break your budget**. Affordable options exist for companies looking to get their feet wet. Sites like [VideoHive](http://videohive.net/) ([@EnvatoMarket](https://twitter.com/envatomarket)) provide professional templates that are easy to customize if you have a multimedia team at your disposal. For those who don’t, consider a service like [Wooshii](http://wooshii.com/). With Wooshii, you describe your project, budget and goals, then receive proposals from its curated community of videographers and animators. **A similar approach can be taken with infographics and other graphic design needs.** If you don’t have an internal design team, and outsourcing to an agency is not within your scope, consider sites like [99designs](http://99designs.com/) ([@99designs](https://twitter.com/99designs)) and [GraphicRiver](http://graphicriver.net/).  However, nothing beats the creativity and collaboration that transpires when working with a video production partner or creative agency. Dedicated visual campaigns do not have to overtake your marketing agenda. Try to set aside budget and time for at least one campaign per quarter to increase your visibility in priority markets, better connect with buyer personas or improve conversion points. ### **Approach 2: Just Add Sprinkles** You can also “sprinkle” visual content. This approach mainly takes place on your website, blog and social networks. ![visual-tweets-2](https://www.readynorth.com/hs-fs/file-2442274089-png/Blog_Post_Images/visual-tweets-2.png?width=321&name=visual-tweets-2.png) Even simple visuals can add tremendous value to otherwise text-based marketing assets: - Image-heavy “listicle” blog posts (made popular by [Buzzfeed](http://buzzfeed.com)). - Social media posts. - Landing pages. - Emails. In particular, social network feeds are cluttered with textual content. Help your followers and potential customers see your post by adding a pop of color or an eye-catching visual. **This will grab their attention as they scroll and make your post more visible among the clutter.** You can partner with an agency or your internal team to create compelling graphics. Alternatively, tools like [Canva](https://www.canva.com/) ([@canva](https://twitter.com/canva)) bring amazingly simple design capabilities to everyone, without the need for graphic design software.  *How does visual content play a role in your marketing campaigns?* *Share your thoughts in the comments below.* *[![marketing performance blueprint webinar ](https://no-cache.hubspot.com/cta/default/883/5329a01b-ccee-4711-ac47-e3821f1dee0e.png)](https://cta-redirect.hubspot.com/cta/redirect/883/5329a01b-ccee-4711-ac47-e3821f1dee0e)* *Image Source: Allie Gottlieb (*[*@alliegott*](https://twitter.com/alliegott)*)* ![avatar](https://www.readynorth.com/hs-fs/file-1380066741-jpg/Site_Pages/Library/Blog/PR-Blog-Allie.jpg?width=290&name=PR-Blog-Allie.jpg) [Allie Gottlieb](https://www.readynorth.com/blog/author/allie-gottlieb)Allie Gottlieb is an associate consultant with PR 20/20. She is a 2013 graduate of the Scripps College of Communication at Ohio University, where she majored in video production. [Full bio.](http://site.pr2020.com/story/the-team/allie-gottlieb) [mailto:allie@pr2020.com](mailto:allie@pr2020.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/how-to-integrate-visual-content-into-your-marketing-campaigns" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "The science is in and the case for visual content is clear: Visual content is attention-grabbing, shareable and emotive. Here are a few ideas to get started.", "author" : { "@type" : "Person", "name" : "Allie Gottlieb" }, "dateModified" : "February 12, 2015 1 PM", "datePublished" : "February 12, 2015 1 PM", "headline" : "How to Integrate Visual Content into Your Marketing Campaigns", "image" : "http://cdn2.hubspot.net/hub/883/file-2437809401-png/Blog_Post_Images/visual-info.png", "inLanguage" : "en-us", "keywords" : "[Graphic Design]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "How to Integrate Visual Content into Your Marketing Campaigns", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "The science is in, and the case for visual content is clear: Approximately 65% of the population are visual learners. 90% of information transmitted to the brain is visual. The brain processes visual information 60,000 times faster than it does textual information. 40% of people will respond better to visual information versus plain text. Visual content is attention-grabbing, shareable and emotive. Pair existing marketing efforts with strong visuals to maximize reach and make your content memorable. Below are a few ideas to get started. Approach 1: Create Dedicated Visual Campaigns A dedicated visual campaign centers around content specifically written or created with the intent of a visual asset. These campaigns materialize as videos, infographics, presentations and any other media in which the end results dictates the content’s format. If you’d like to test a dedicated visual campaign, consider creating an explainer or demo video. According to KISSmetrics, “visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see the video.” Video content is engaging and can help potential customers digest the information with little effort on their part. What’s more, creating video doesn’t have to break your budget. Affordable options exist for companies looking to get their feet wet. Sites like VideoHive (@EnvatoMarket) provide professional templates that are easy to customize if you have a multimedia team at your disposal. For those who don’t, consider a service like Wooshii. With Wooshii, you describe your project, budget and goals, then receive proposals from its curated community of videographers and animators. A similar approach can be taken with infographics and other graphic design needs. If you don’t have an internal design team, and outsourcing to an agency is not within your scope, consider sites like 99designs (@99designs) and GraphicRiver. However, nothing beats the creativity and collaboration that transpires when working with a video production partner or creative agency. Dedicated visual campaigns do not have to overtake your marketing agenda. Try to set aside budget and time for at least one campaign per quarter to increase your visibility in priority markets, better connect with buyer personas or improve conversion points. Approach 2: Just Add Sprinkles You can also “sprinkle” visual content. This approach mainly takes place on your website, blog and social networks. Even simple visuals can add tremendous value to otherwise text-based marketing assets: Image-heavy “listicle” blog posts (made popular by Buzzfeed). Social media posts. Landing pages. Emails. In particular, social network feeds are cluttered with textual content. Help your followers and potential customers see your post by adding a pop of color or an eye-catching visual. This will grab their attention as they scroll and make your post more visible among the clutter. You can partner with an agency or your internal team to create compelling graphics. Alternatively, tools like Canva (@canva) bring amazingly simple design capabilities to everyone, without the need for graphic design software. How does visual content play a role in your marketing campaigns? Share your thoughts in the comments below. Image Source: Allie Gottlieb (@alliegott)", "url" : "https://www.readynorth.com/blog/how-to-integrate-visual-content-into-your-marketing-campaigns", "wordCount" : "885" } ```