--- title: Writing for Results description: Learn the seven essential elements of business copywriting that delivers results - more inbound links, indexed pages, website visitors and leads. image: https://www.readynorth.com/hs-fs/file-1741128431-png/Blog_Post_Images/Business-Copywriting.png --- [Skip to content](https://www.readynorth.com/blog/writing-for-results#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) ![](https://www.readynorth.com/hs-fs/file-1741128431-png/Blog_Post_Images/Business-Copywriting.png?width=300&name=Business-Copywriting.png) [Paul Roetzer](https://www.readynorth.com/blog/author/paul-roetzer)June 22, 20101 min read # Writing for Results [Previous](https://www.readynorth.com/blog/pr-2020-introduces-premium-content-services) [Next](https://www.readynorth.com/blog/intro-inbound-marketing-service-packages) **![Business-Copywriting](https://www.readynorth.com/hs-fs/file-1741128431-png/Blog_Post_Images/Business-Copywriting.png)There is no disputing the lead-generating value of powerful online content** — blogs, ebooks, case studies, original reports, white papers, webinars, press releases, etc. — but unfortunately many businesses miss the [warning signs that their content sucks](http://www.copyblogger.com/does-my-content-suck/), or just struggle to commit the resources needed to generate writing that delivers business results. The reality is that continually producing [premium content](http://services.hubspot.com/services/buyer-resources/premium-content-creation/) worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred. But, more than anything, **it requires the ability to be effective business copywriters**, generating content that engages your audiences and motivates them to take action. ### **HubSpot Guest Post on Business Copywriting** We published a guest post — [7 Key Elements of Great Business Content](http://blog.hubspot.com/blog/tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Content.aspx) — on the HubSpot Internet Marketing blog that takes a look at the core elements of effective business copywriting: 1. Strategic 2. Brand Centric 3. Buyer Persona Focused 4. Optimized for Search Engines 5. Technically Sound 6. Creative 7. Results Driven There are also some tips on how to hire [writers that produce results](http://services.hubspot.com/services/premium-content/directory/). Visit HubSpot to read the [full post](http://blog.hubspot.com/blog/tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Content.aspx), and let us know what you think. ### Full Original Post on the HubSpot Blog: [7 Key Elements of Great Business Content](http://blog.hubspot.com/blog/tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Content.aspx)   *Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @[PaulRoetzer](https://twitter.com/paulroetzer)* ***Stay updated: [Subscribe to the PR 20/20 blog](http://feeds.feedburner.com/Pr2020_blog), [check us out on Facebook](http://www.facebook.com/pr2020) or [follow the team on Twitter](http://twitter.com/pr2020/team).*** ![avatar](https://www.readynorth.com/hs-fs/hubfs/Paul%20Roetzer%20MAII%20Author.jpg?width=290&name=Paul%20Roetzer%20MAII%20Author.jpg) [Paul Roetzer](https://www.readynorth.com/blog/author/paul-roetzer)Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). [Full bio.](https://www.marketingaiinstitute.com/marketing-ai-book) [mailto:paul@readynorth.com](mailto:paul@readynorth.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/writing-for-results" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Learn the seven essential elements of business copywriting that delivers results - more inbound links, indexed pages, website visitors and leads.", "author" : { "@type" : "Person", "name" : "Paul Roetzer" }, "dateModified" : "November 17, 2014 1 AM", "datePublished" : "June 22, 2010 5 PM", "headline" : "Writing for Results", "image" : "http://cdn2.hubspot.net/hub/883/file-1741128431-png/Blog_Post_Images/Business-Copywriting.png", "inLanguage" : "en-us", "keywords" : "[Content]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Writing for Results", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "There is no disputing the lead-generating value of powerful online content — blogs, ebooks, case studies, original reports, white papers, webinars, press releases, etc. — but unfortunately many businesses miss the warning signs that their content sucks, or just struggle to commit the resources needed to generate writing that delivers business results. The reality is that continually producing premium content worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred. But, more than anything, it requires the ability to be effective business copywriters, generating content that engages your audiences and motivates them to take action. HubSpot Guest Post on Business Copywriting We published a guest post — 7 Key Elements of Great Business Content — on the HubSpot Internet Marketing blog that takes a look at the core elements of effective business copywriting: Strategic Brand Centric Buyer Persona Focused Optimized for Search Engines Technically Sound Creative Results Driven There are also some tips on how to hire writers that produce results. Visit HubSpot to read the full post, and let us know what you think. Full Original Post on the HubSpot Blog: 7 Key Elements of Great Business Content Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @PaulRoetzer Stay updated: Subscribe to the PR 20/20 blog, check us out on Facebook or follow the team on Twitter.", "url" : "https://www.readynorth.com/blog/writing-for-results", "wordCount" : "499" } ```