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Before we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics.

If you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analyti...

It’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. And for a long time, marketing has been one...

In the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your mar...

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold...

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, fo...

What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certa...