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Your Top Google Analytics 4 Questions, Answered
Before we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics.
What is Google Analytics 4 and How Does it Work?
If you’re like any marketer preparing for Universal Analytics to sundown on July 1, ...
5 Ways Manufacturers Can Measure Marketing Performance With HubSpot
It’s frustrating and honestly not worth it to invest in something that cannot produce a ...
What Does Google Analytics 4 Mean for the Future of Your Reporting?
In the digital marketing industry, Google Analytics is one of the most well-known ...
Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account
As one of PR 20/20’s newer team members, one thing that made working for the agency so ...
How to Build a Marketing Tracking and Reporting Process
Based on our own analytic data, the vast majority of you reading this are marketers, ...
3 Ways IT and Marketing Can Improve the Use of Big Data
The term “Big Data” has come into play more and more since 2011. But just what is it, and ...
One Simple Report to Measure Google's Mobile-Friendly Update Impact
On April 21, Google rolled out its mobile-friendly update. If you listened closely, you ...
A CMO’s Guide to Answering to Board Members
Boards control the purse strings and power in many organizations, and achieving their ...
Get Analytical with Twitter’s Activity Dashboard
What is the ROI of social media? Nearly 90% of marketers want to know the answer to that ...