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Analytics Performance

Your Top Google Analytics 4 Questions, Answered

Before we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics.

Analytics Performance

What is Google Analytics 4 and How Does it Work?

If you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analyti...

Analytics HubSpot Marketing Performance Manufacturing

5 Ways Manufacturers Can Measure Marketing Performance With HubSpot

It’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. And for a long time, marketing has been one...


What Does Google Analytics 4 Mean for the Future of Your Reporting?

In the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your mar...

Measurement Analytics Data Analysis SEO Strategic Planning Performance Marketing Strategy

Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...

Analytics Data Analysis

How to Build a Marketing Tracking and Reporting Process

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. 

Strategy Analytics Data Analysis

3 Ways IT and Marketing Can Improve the Use of Big Data

The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...

Analytics Search

One Simple Report to Measure Google's Mobile-Friendly Update Impact

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold...

Analytics Talent

A CMO’s Guide to Answering to Board Members

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, fo...

Social Analytics

Get Analytical with Twitter’s Activity Dashboard

What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certa...