As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...
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As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed d...
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives.
The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large ...
On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold...
Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, fo...
What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certa...
In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.
Note: The information below is based on the 2014 version of the GAIQ exam. As of January 3, 2015, the certification has been updated. Read our updated...
“Words will always retain their power. Words offer the means to meaning, and for those that will listen, the enunciation of truth.” —V for Vendetta ...
Growing up, I loved The More You Know PSAs from NBC. They always featured my favorite television stars telling me how I could improve my life, and the...
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