on August 22, 2012 News

Going Inbound Next Week? We’ll See You There!

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Next week, a few of us PR 20/20-ers are heading to Boston for Inbound 2012. This annual conference celebrates all things inbound marketing, and is put on by HubSpot, creators of all-in-one marketing software that helps marketers help their companies: get found online, convert visitors into leads and leads into sales, analyze marketing and sales performance, and integrate multiple platforms into one suite. 

This is an event we look forward to each year, and in fact 2012 marks our fifth year as Inbound attendees and sponsors (the conference was formerly known as both the HubSpot User Group Summit and the Inbound Marketing Summit). 

We expect to hear some exciting announcements from HubSpot on what’s next with its software, so stay tuned to the PR 20/20 blog next week and following the conference for details, as well as cool news, stories and lessons from the event. Also, you can follow #inbound12@pr2020 and our team on Twitter for real-time updates.

If you’re going to Inbound, please stop by the PR 20/20 pod to:

And, check out PR 20/20 founder and CEO Paul Roetzer's (@paulroetzer) session, The Art and Science of Selling Agency Services, at 2:45 on Wednesday, Aug. 29. As leader of a certified HubSpot partner agency, Paul's presentation is part of the VAR (value-added reseller) track of the conference. 

Additional tracks and breakout sessions will have content tailored for introductory, intermediate and advanced inbound marketers, as well as interest-based sessions including VAR and Innovations.

As we gear up for Inbound, it's amazing to think of our journey so far from PR firm to inbound marketing agency. See our story over on the agency blog