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The Marketing Performance Blueprint is an actionable and innovative guide to the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates.
The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm. The new marketing agency redefines the traditional model. It drives profitability with efficiency and productivity instead of billable hours, measures success with outcomes, not outputs, exists in a perpetual state of change, and executes and adapts faster than competitors.
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