---
title: Tips and Tricks for Driving Member Participation and Retention With Personalization | On-Demand Webinar
description: Unlock the power of personalization. Learn how to elevate your association's user experience in this on-demand webinar featuring HubSpot personalization tips.
image: https://www.readynorth.com/hubfs/HubSpot%20for%20Associations%20Webinars/HS%20for%20Assoc%203-%20Personalization%20%7C%20On-Demand%20Webinar%20Promo.png
---
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WEBINAR | ON DEMAND
# The Power of Personalization
## **Tips and Tricks for Driving Member Participation and Retention**
## Personalization Done Right
If you're a marketing professional looking to boost member engagement and retention amid evolving user behaviors and preferences, it's time to tap into the power of personalization.
You can create a **stronger connection** that **drives engagement and loyalty** by tailoring your communications and offerings to your members' **unique needs and interests**.
Not sure where to start? Our on-demand webinar with AIIM's former Chief Marketing Officer explores practical strategies and best practices for implementing personalization in your association's marketing efforts.
**In this 1-hour webinar, you'll learn:**
- The importance of personalization, especially as it relates to member engagement and building meaningful relationships with members.
- How to face challenges like limited member engagement, changing member needs, lack of personalization, and competition for attention.
- Best practices and practical tips for personalizing the member experience, such as segmenting member data and targeting messaging with personalization tokens and smart content.
- Meet Your Presenters
Meet Your Presenters
**Allison Kral**
Senior Consultant, Ready North
A senior consultant at Ready North, Allison has nearly 10 years of experience in writing, editing, and marketing. Her HubSpot expertise has helped clients across a range of industries meet their goals of earning leads, growing revenue, and, most importantly, connecting with their target audience.
**Tony Paille**
Former Chief Marketing Officer, AIIM
Serving as the chief marketing officer at AIIM for 10 years, Tony is an experienced marketing and sales leader with a passion for inbound marketing. His marketing efforts have helped position AIIM as a trusted source in information management with timely and relevant content.
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