---
title: Shannen Laur | Director of Client Success | Ready North
description: Shannen Laur is the director of client success at Ready North, a digital marketing agency and HubSpot partner.
---

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- [About](https://www.readynorth.com/about-us)
- [Blog](https://www.readynorth.com/blog)
- [Contact Us](https://www.readynorth.com/contact-us)

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- Industries
  
  
  
  
  
    - [Manufacturing](https://www.readynorth.com/industries/manufacturing)
    - [Professional Services](https://www.readynorth.com/industries/professional-services)
    - [Associations](https://www.readynorth.com/industries/associations)
    - [Other](https://www.readynorth.com/industries/other)
- HubSpot
  
  
  
  
  
    - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach)
    - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/)
    - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub)
    - [Service Hub](https://www.readynorth.com/hubspot/service-hub)
    - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub)
    - [Integrations](https://www.readynorth.com/hubspot/integrations)
- Digital Marketing
  
  
  
  
  
    - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/)
    - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing)
    - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation)
    - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization)
    - [Reporting](https://www.readynorth.com/digital-marketing/reporting)
- [Pricing](https://www.readynorth.com/point-pricing)
- Resources
  
  
  
  
  
    - [Guides](https://www.readynorth.com/resources/guides)
    - [Blog](https://www.readynorth.com/blog)

SEARCH

CONTACT

E-MAIL: [info@readynorth.com](mailto:info@readynorth.com)

[Get Started](https://www.readynorth.com/contact-us?hsLang=en)

[![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/?hsLang=en)

- Industries
  
  
  
  
  
    - [Manufacturing](https://www.readynorth.com/industries/manufacturing)
    - [Professional Services](https://www.readynorth.com/industries/professional-services)
    - [Associations](https://www.readynorth.com/industries/associations)
    - [Other](https://www.readynorth.com/industries/other)
- HubSpot
  
  
  
  
  
    - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach)
    - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/)
    - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub)
    - [Service Hub](https://www.readynorth.com/hubspot/service-hub)
    - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub)
    - [Integrations](https://www.readynorth.com/hubspot/integrations)
- Digital Marketing
  
  
  
  
  
    - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/)
    - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing)
    - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation)
    - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization)
    - [Reporting](https://www.readynorth.com/digital-marketing/reporting)
- [Pricing](https://www.readynorth.com/point-pricing)
- Resources
  
  
  
  
  
    - [Guides](https://www.readynorth.com/resources/guides)
    - [Blog](https://www.readynorth.com/blog)

E-MAIL: [info@readynorth.com](mailto:info@readynorth.com)

[Get Started](https://www.readynorth.com/contact-us?hsLang=en)

![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/RN_2023%20Website_%20Banner%20Images%20(4)%20(1).png?width=300&name=RN_2023%20Website_%20Banner%20Images%20(4)%20(1).png)

#### We Love Clients with High Growth Goals

We primarily work with clients in the manufacturing / industrial, professional services, and association industries. 

Don't fit in the industries listed above? We've got you covered! Reach out and let's talk about how we can work on an ongoing or project basis.

[![CONTACT US](https://no-cache.hubspot.com/cta/default/883/2124f3a9-c8c1-4f96-b962-17c82254cc07.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2124f3a9-c8c1-4f96-b962-17c82254cc07)

#### WHO WE SERVE

- [Manufacturing](https://www.readynorth.com/industries/manufacturing)
- [Professional Services](https://www.readynorth.com/industries/professional-services)
- [Associations](https://www.readynorth.com/industries/associations)
- [Other](https://www.readynorth.com/industries/other)

![HubSpot Mega Menu V2](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/HubSpot%20Mega%20Menu%20(2)%20(1).png?width=300&name=HubSpot%20Mega%20Menu%20(2)%20(1).png)

#### See What’s Possible with HubSpot and Ready North

We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered.

#### HUBS WE SUPPORT

- [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach)
- [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/)
- [Sales Hub](https://www.readynorth.com/hubspot/sales-hub)
- [Service Hub](https://www.readynorth.com/hubspot/service-hub)
- [CMS Hub](https://www.readynorth.com/hubspot/cms-hub)
- [Integrations](https://www.readynorth.com/hubspot/integrations)

![Services Hub 3 (3)](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Services%20Hub%203%20(3).jpg?width=300&name=Services%20Hub%203%20(3).jpg)

#### Customized Marketing Solutions

Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success.

#### DIGITAL MARKETING SERVICES

- [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/)
- [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing)
- [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation)
- [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization)
- [Reporting](https://www.readynorth.com/digital-marketing/reporting)

![Hands placed on a map](https://www.readynorth.com/hs-fs/hubfs/RN%20Website%20-%20Homepage%20Digital%20Marketing%20Module%201.png?width=300&name=RN%20Website%20-%20Homepage%20Digital%20Marketing%20Module%201.png)

#### [Learn From the Experts](https://www.readynorth.com/blog?hsLang=en)

We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing.

[VIEW BLOG](https://www.readynorth.com/blog?hsLang=en)

#### [Digital Marketing Resources](https://www.readynorth.com/resources/guides?hsLang=en)

We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more.

[GET RESOURCES](https://www.readynorth.com/resources/guides?hsLang=en)

# Shannen Laur

 Director of Client Success

 Shannen Laur is the director of client success at Ready North and Brightfind. She joined the agency in December 2014 with a background in corporate communications and marketing. Shannen is a 2014 graduate of Kent State University’s School of Journalism and Mass Communication, where she earned a degree in public relations with a minor in marketing.

Ever since she can remember, Shannen has had a passion for writing and learning. There is no better career path for her than in the marketing field, where she can help tell clients’ stories, share insights and be a life-long learner.

<https://www.linkedin.com/in/slaur/>

![SL-FIN](https://www.readynorth.com/hs-fs/hubfs/SL-FIN.jpeg?width=300&name=SL-FIN.jpeg)

## Interests and Passions

Shannen’s life-long goal is to see as much of the world as possible. There are few things in life that bring her as much enjoyment as seeking out an unfamiliar place, and absorbing new cultures and ideas. Outside of traveling, Shannen enjoys spending time outdoors (especially hiking), and watching anything made by her comedic hero, Larry David

Shannen thanks her mom for much of what she has achieved so far on her journey. Her mom’s aspirations, commitment to success and positivity has driven her to continuously grow. 

![matthew-lejune-50hokKYxznc-unsplash-1](https://www.readynorth.com/hs-fs/hubfs/matthew-lejune-50hokKYxznc-unsplash-1.jpg?width=300&name=matthew-lejune-50hokKYxznc-unsplash-1.jpg)

## Fun Facts

- Fact #1: If one existed, Shannen would undoubtedly win a trivia game show about Bravo TV.
- Fact #2: When she was younger, Shannen wanted to become a pastry chef. Though that did not happen, she still has a passion for baking. 
- Fact #3: She is a self-proclaimed avocado and guacamole aficionado. 

![shannen_personal-4](https://www.readynorth.com/hs-fs/hubfs/shannen_personal-4.jpg?width=250&name=shannen_personal-4.jpg)

![shannen_personal-2](https://www.readynorth.com/hs-fs/hubfs/shannen_personal-2.jpg?width=250&name=shannen_personal-2.jpg)

![shannen_personal-1](https://www.readynorth.com/hs-fs/hubfs/shannen_personal-1.jpg?width=250&name=shannen_personal-1.jpg)

![shannen_personal_5](https://www.readynorth.com/hs-fs/hubfs/shannen_personal_5.png?width=250&name=shannen_personal_5.png)

## BLOG POSTS BY SHANNEN

### [Shannen LaurJune 6, 202316 min read What Are the Various HubSpot Hubs and Which Do I Need? Unless you’ve been living in some far-off land for the last 15+ years, I’m willing to bet you've at least heard of HubSpot. ... Start Reading](https://www.readynorth.com/blog/what-are-the-various-hubspot-hubs-and-which-do-i-need?hsLang=en)

### [Shannen LaurApril 29, 20239 min read 6 Tools to Test, Measure, and Optimize Your Association Content Strategy Does your association have a documented content strategy? Start Reading](https://www.readynorth.com/blog/tools-to-test-measure-and-optimize-your-association-content-strategy?hsLang=en)

### [Shannen LaurMarch 7, 20235 min read Our Top 6 Favorite (FREE) Online Digital Marketing Courses “Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have ... Start Reading](https://www.readynorth.com/blog/5-of-our-favorite-free-online-digital-marketing-courses?hsLang=en)

[![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=200&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/?hsLang=en)

 We help businesses improve their marketing and achieve their goals. 

- [About](https://www.readynorth.com/about-us)
- [Pricing](https://www.readynorth.com/point-pricing)
- [Blog](https://www.readynorth.com/blog)
- [Resources](https://www.readynorth.com/resources/guides)
- [Contact](https://www.readynorth.com/contact-us)

2025 Ready North. All rights reserved

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