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PR 20/20 started with a vision to evolve the PR industry.

brief history of PR 20/20
November 2005: Founded as an upstart PR and marketing firm.
November 2007: Became HubSpot’s first agency partner, helping pioneer a channel program that now includes more than 1,500 agencies worldwide.
July 2010: Bundled our inbound marketing services into integrated and flexible campaign packages.
July 2014: Expanded our downtown Cleveland headquarters to span approximately 6,000 square feet.

Results-Driven Hybrid Marketing Team


We believe an agency's value is measured in outcomes, not outputs. We run integrated marketing campaigns that produce results based on clients’ business goals—website traffic, reach, engagement, leads, sales and customer loyalty. We use hybrid talent, advanced marketing technology and inbound strategy to drive performance.


Our hybrid marketing professionals are highly trained to deliver services across analytics, automation, content, email, public relations, search, social, strategy and web. They are tech-savvy, A players who provide integrated solutions that historically required multiple agencies and consultants.


We use advanced marketing technology to increase efficiencies, personalize the consumer experience and maximize our client's ROI.

We devise inbound strategies that take a full-funnel approach to marketing—build brand at the top of the funnel; generate leads and convert sales in the middle; and increase customer loyalty at the bottom.

A Small Sample of Our Client Portfolio

We strive to create as much value as possible for every client. Regardless of the industry, we run integrated campaigns that generate leads and sales conversions. Below is a sample of the awesome companies with whom we work. 

American Roll Form
Industrial Heat Sources
Inguard Insurance
Jones Lang LaSalle
StreamLink Software
Security Self Storage
The Northern Ohio PGA
Josh Perkins

Josh PerkinsDirector of Information Technology, American Roll Form Products

We rely on their team to keep us focused, forward-thinking, and relevant. We never have a shortage of ideas; they help us turn those ideas into a cohesive strategy. We believe that they are, and will continue to be, an integral part of our company's team.“

Meet Your Marketing Team

When all else is equal … it is talent that cannot be replicated.

- Paul Roetzer, PR 20/20 Founder & CEO, and author of The Marketing Agency Blueprint

Marketing Score

Assessment tool + marketing intelligence engine.

Marketing Score is a free online marketing assessment tool we built to rate the strength of business and marketing foundations, forecast potential and align expectations. It is a subjective analysis from the viewpoint of internal stakeholders, including marketing management and company executives.

The platform scores more than 130 factors in 10 sections. By evaluating and scoring these elements, organizations can devise integrated marketing strategies; allocate time, money and talent; and adapt resources and priorities based on performance.  While the beta tool focuses on assessments, the product roadmap includes more robust solutions that will solve much larger marketing challenges as a marketing intelligence engine.

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Marketing Agency Insider

The hub for an open and collaborative agency ecosystem.

Developed by PR 20/20 CEO, Paul Roetzer, Marketing Agency Insider features marketing agency news, resources, training, education and engagement. It is the home of The Marketing Agency Blueprint and the Marketing Agency Academy, which features in-depth and interactive training for agency leaders.

It was built on the belief that unparalleled opportunities exist for emerging hybrid agencies to remain independent, while collectively transforming, disrupting and thriving within the developing marketing services ecosystem.

Marketing Agency Insider is powered by PR 20/20; our consultants serve as contributors to the website, blog and social media channels.

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marketing agency insider

The Marketing Performance Blueprint

The Marketing Performance Blueprint (Wiley, 2014) presents the processes, technologies and strategies to fill marketing gaps and build performance-driven organizations. It is a guide for marketers, executives and entrepreneurs to advance their businesses, exceed ROI expectations and outperform the competition. 

Today, marketing success requires both the wizard and the wand. In this thorough (and thoroughly modern) book, Roetzer provides the map for the human and technology aptitude required to make marketing that's measurable. Highly recommended.

- Jay Baer, New York Times best selling author of Youtility

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Marketing Performance Blueprint book

The Marketing Agency Blueprint

The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry. It is written as a candid guide for agency leaders and professionals, and inspired by PR 20/20’s business model.

“It’s time for a new type of agency . . . Roetzer shows you how to transform your firm to thrive in the real-time world we live in today.”

- David Meerman Scott, best selling author of The New Rules of Marketing and PR

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Marketing Agency Blueprint book