Marketing AI Institute

A content hub that explores the current and future potential of artificial intelligence, machine learning, deep learning, and cognitive computing to transform marketing.

We make marketing approachable and actionable.

Artificial intelligence (AI) is getting smarter, faster, and cheaper, bringing the disruptive power of machine learning and cognitive computing to the marketing industry. Many tasks commonly performed by marketers are being augmented by AI.

That's why we created the Marketing Artificial Intelligence Institute (MAII)

MAII was created by PR 20/20 to be a community by marketers, for marketers. We strive to tell the story of AI through the technology leaders building the solutions, and the marketers who are using AI to evolve their businesses and careers. 

We make AI approachable and actionable. 

The Institute’s mission:

Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.

Read the introduction to the Marketing Artificial Intelligence Institute by CEO and Founder Paul Roetzer to learn more about the origin of and vision for MAII.


Marketing AI Institute
The Milky Way and some trees in mountains

Get started with the Ultimate Beginner’s Guide to Marketing AI.

This guide will help you understand AI and how to use it in your marketing—fast.

Videos, Podcasts, Research ...

Do you want to get started, but don't know where to start?

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

AI does not replace humans in most instances. Instead, it enhances human knowledge and capabilities. In essence, AI can give marketers and brands superpowers.

Marketers who take the initiative to learn and experiment with AI are able to:

  • Drive revenue growth.
  • Increase productivity and efficiency.
  • Generate greater ROI on marketing spend.


We are in the infancy of AI adoption as an industry. Which means you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors.

The Ultimate Guide to AI in Marketing for Beginners contains the most useful resources we’ve found in our nearly decade-long journey to understand and apply AI. The resource is designed to dramatically accelerate your AI education.

It will arm you with the right resources to simplify and actually understand AI, including articles, videos, newsletters, courses, and books. It will then help you learn how to use AI in your marketing, by offering insight into specific marketing use cases and AI-powered vendors.

Finally, you’ll learn how to apply AI, with recommendations on top industry events that will help you turn knowledge into practice.


What to Expect from This Site

The site features news, trends, and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. We talk to companies and thought leaders transforming how marketing works with artificial intelligence, and bring you exclusive content you can’t get anywhere else.

Our goal? To provide you with the most value possible in your quest to learn more about the intersection of marketing and artificial intelligence.

Sign up for the marketing AI newsletter. Get exclusive insights and resources twice weekly, as well as select promotions.

Meet Our Partners


As an Institute reader, you’ll hear directly from our partners regularly as they share their knowledge about the real-world practice of marketing AI with our audience. 

From the Institute Blog

The AI Event for Marketers: MAICON

Powered by the Institute and PR 20/20, the Marketing AI Conference (MAICON) is returning July 14 - 16, 2020 to Cleveland, OH. Join us, and hundreds of your marketing peers, as we explore the next frontier in digital marketing transformation.