Marketing AI Institute
A content hub that explores the current and future potential of artificial intelligence, machine learning, deep learning, and cognitive computing to transform marketing.
Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.
Read the introduction to the Marketing Artificial Intelligence Institute by CEO and Founder Paul Roetzer to learn more about the origin of and vision for MAII.
This guide will help you understand AI and how to use it in your marketing—fast.
Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.
AI does not replace humans in most instances. Instead, it enhances human knowledge and capabilities. In essence, AI can give marketers and brands superpowers.
Marketers who take the initiative to learn and experiment with AI are able to:
We are in the infancy of AI adoption as an industry. Which means you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors.
The Ultimate Guide to AI in Marketing for Beginners contains the most useful resources we’ve found in our nearly decade-long journey to understand and apply AI. The resource is designed to dramatically accelerate your AI education.
It will arm you with the right resources to simplify and actually understand AI, including articles, videos, newsletters, courses, and books. It will then help you learn how to use AI in your marketing, by offering insight into specific marketing use cases and AI-powered vendors.
Finally, you’ll learn how to apply AI, with recommendations on top industry events that will help you turn knowledge into practice.
The site features news, trends, and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. We talk to companies and thought leaders transforming how marketing works with artificial intelligence, and bring you exclusive content you can’t get anywhere else.
Our goal? To provide you with the most value possible in your quest to learn more about the intersection of marketing and artificial intelligence.
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Meet Our Partners
As an Institute reader, you’ll hear directly from our partners regularly as they share their knowledge about the real-world practice of marketing AI with our audience.