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If you want to create content that stands out among your competitors, positions you as a thought leader in your industry, and drives organic traffic to your website, you need a plan.

And, not just any plan—a strategic foundation designed to create valuable, resource-driven content that resonates with your target personas before they even know that your company exists. This way, when a prospect is ready to pull the trigger on a new product, service, or partnership, you’re the company they select.

We created this content hub strategy workbook and editorial calendar template to help you plan and execute a content marketing strategy to grow your audience, influence, and revenue.

Within this template, we’ll walk you through how to:

  • • Measure historical performance of existing content.
  • • Conduct keyword research.
  • • Host a brainstorming session.
  • • Identify topics that demonstrate a strong understanding of your audiences’ challenges, needs, and questions—no matter their stage in the buyer’s journey.
  • • Align content goals to your company’s mission, vision, and values.
  • • Organize and schedule content according to your specific timeline.

Stop settling for mediocre content. Start drafting content today that can drive growth at the top of your sales funnel while supporting lead generation and sales.

Download your free content marketing strategy workbook and production calendar today.

Download Content Strategy Workbook