WHAT IS INDUSTRIAL HEAT SOURCES?
In February 2020, Ready North launched a Shopify website for IHS. Before the launch, customers were unable to purchase products from IHS’s website. While this was a positive change for the business, Eric and Bob wanted to ensure they saw a return on their investment. Given this, IHS sought to boost traffic and accelerate online sales.
With a smaller budget and limited resources, Ready North needed to identify a creative solution to accomplish these goals.
Once this large-scale task was complete, Ready North’s efforts shifted toward the more granular goals of boosting web traffic and driving online sales. Understanding these objectives, Ready North conducted a conversion rate optimization audit, which included research-based, strategic recommendations designed to scale IHS’s website.
- Reorganizing the website navigation to highlight valuable resources, such as the blog.
- Adding calls to action at the end of every blog post.
- Updating IHS’s top-selling products to optimize SEO.
- Revising informational pages to include top keywords and details to enlighten prospects and customers.
These approved recommendations were prioritized and executed throughout 2021—all while balancing additional needs and priorities.