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    Meet Our Team 

    Transforming businesses and lives through damn good marketing.

    Who Are We?

    Founded in 2005 as PR 20/20, Ready North is a digital marketing agency that offers business-to-business solutions delivered exclusively on HubSpot, as well as educational workshops and consulting. As lifelong learners hellbent on driving meaningful results, we partner with businesses to achieve their high-growth marketing and sales goals.
    EXPLORE OUR MARKETING SOLUTIONS

    What Defines Us?

    We’re constantly evolving and exploring new technology—knowing we can always raise the bar.

    At Ready North, we’re serious about making our agency so transformative to the industry that we’re changing the way clients view agencies. In fact, our biggest wins are the ones that reach beyond marketing and touch a client’s entire business and its team.

    What’s more? We want to see you succeed, and we do so by thinking outside of typical agency norms.

    Since inception, we’ve built our business with a pioneer mindset. We were the first to rethink the standard agency model with Point Pricing, and we were HubSpot’s first agency partner. We debuted a smarter planning model that solves for growth challenges, and we launched a sister company devoted to the current and future potential of AI in marketing.

    Whether you’re a manufacturer, professional services firm or anything in between, we’re here to help you reach your peak—and have fun doing it.
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    Meet the Team

    At Ready North, we’re more than an agency: We’re your partner in driving success. When you work with us, you work with a team that loves what they do—which translates to the results you want to see.
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    BECKY BREEDEN
    CEO

     

     

     
    Ashish Gururani headshot
    ASHISH GURURANI 
    Chief Technology Officer

     

     

     
    ELIZABETH JURAN
    Director of Operations

     

     
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    Elizabeth Juran headshot
    SHANNEN LAUR
    Director of Client Success

     

     
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    JASON MOSS
    Director of Delivery

     

     

     
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    ASHLEY SAMS
    Director of Marketing and Communications

     

     
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    ALLISON KRAL
    Senior Consultant

     

     
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    MADISON FILIPIAK
    Consultant

     

     
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    HAYLEY HUGHES
    Consultant

     

     
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    MACY KITTELBERGER
    Associate Consultant 

     

     
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    PAUL ROETZER
    Founder & Senior Advisor

     

     
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    More Than a Job

    At Ready North, we want working at the agency to have more-than-your-day-job meaning to our team. That’s why we emphasize professional growth, milestone celebrations, happy hours, and more. And the best part? We really do love what we do.

     

    Our Legacy  

    Founded in 2005 as PR 20/20, Ready North was built on the core purpose of transforming businesses and lives through damn good marketing.

    The first agency in HubSpot's certified partner program, which now includes thousands of agencies worldwide, Ready North aspires to be a catalyst for bigger-than-marketing change in our clients’ businesses. Sister agency to the  Marketing Artificial Intelligence (AI) Institute, Ready North is also the inspiration behind The Marketing Agency Blueprint (Wiley, 2012), The Marketing Performance Blueprint (Wiley, 2014), and Marketing Artificial Intelligence (Matt Holt Books, 2022), all by Founder Paul Roetzer.

    As a digital marketing agency, we understand that there’s always more business to reach, which is why we're prepared to take on any challenge—and face it head-on with creative solutions. Simply put: We’re more than an agency. We’re a true partner to our clients, and our years of experience are a testament to that.

    Damn Good Marketing Since 2005

    November 2005

    Founded as an upstart PR and marketing firm.

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    January 2006

    Introduced standardized services and set pricing to improve accountability and transparency.

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    November 2007

    Became HubSpot's first agency partner, helping pioneer a channel program that now includes thousands of agencies worldwide.

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    July 2010

    Bundled our inbound marketing services into integrated and flexible campaign packages.

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    December 2011

    Published The Marketing Agency Blueprint and launched Marketing Agency Insider as the hub for agency collaboration.

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    November 2012

    Released Marketing Score, a marketing assessment tool used to devise strategy; allocate time, money and talent; and set priorities.

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    December 2013

    Rolled out Point PricingTM in beta, a value-based marketing services pricing model.

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    July 2014

    Expanded our downtown Cleveland headquarters to span approximately 6,000 square feet.

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    August 2014

    Released The Marketing Performance Blueprint, a story about the convergence of marketing talent, technology, and strategy, and the opportunity to build performance-driven organizations.

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    December 2014

    Introduced the Marketing Growth Hackathon, a proprietary planning model that brings together marketers, executives, and entrepreneurs to solve business growth challenges.

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    October 2016

    Launched the Marketing Artificial Intelligence Institute (MAII), a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

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    November 2016

    Told the story of how we (finally) eliminated hours from marketing agency pricing.

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    December 2017

    Launched the educational series, Point Pricing for Agencies.

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    July 2019

    Hosted the inaugural Marketing Artificial Intelligence Conference (MAICON) from July 16 - 18 in Cleveland, Ohio.

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    August 2021

    Acquired and joins Blue Cypress' family of companies.

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    May 2022

    PR 20/20 Rebrands as Ready North

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    Have questions? We're always here to help.

    Give us a call.
    800-920-1623
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