--- title: Marketing Score | Marketing Assessment & Intelligence Engine description: Marketing Score, powered by PR 20/20, is a free assessment tool and intelligence engine built to subjectively assess foundations, forecast potential and align expectations. --- - [Careers](https://www.readynorth.com/team/careers-1) [![Brightfind logo with two larger and one smaller shape that form a capital letter B](https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png "Brightfind logo with two larger and one smaller shape that form a capital letter B")](https://www.readynorth.com/?hsLang=en) - Services - [Process](https://www.readynorth.com/services/process) - [Campaigns](https://www.readynorth.com/services/campaigns) - [Workshops](https://www.readynorth.com/services/workshops) - [Hackathon](https://www.readynorth.com/hackathon) - [Consulting](https://www.readynorth.com/services/consulting) - Pricing - [Packages](https://www.readynorth.com/pricing/packages) - [Point Pricing](https://www.readynorth.com/pricing/point-pricing) - Resources - [Library](https://www.readynorth.com/resources/library) - Books - [Marketing Performance Blueprint](https://www.readynorth.com/books/marketing-performance-blueprint) - [Marketing Agency Blueprint](https://www.readynorth.com/books/marketing-agency-blueprint) - [Blog](https://www.pr2020.com/blog) ![toggle mobile navigation](https://www.readynorth.com/hs-fs/file-1166579264-png/images/mobile-nav-toggle.png) [![PR 20/20. Public Relations & Marketing](https://www.readynorth.com/hs-fs/hub/883/file-1324485666.png?t=1406257178265&width=220&name=file-1324485666.png)](https://www.readynorth.com/?hsLang=en) # Marketing Score Marketing assessment tool and intelligence engine, powered by PR 20/20. ![click to scroll down](https://www.readynorth.com/hs-fs/file-1152906254-png/images/icon-arrow-scroll.png) ![Marketing-Score-Header](https://www.readynorth.com/hs-fs/file-1368806029-jpg/Site_Pages/Our_Story/Marketing_Score/Marketing-Score-Header.jpg) At PR 20/20, we believe that a successful client-agency relationship starts early in the sales cycle, with the discovery process.  To ensure that we can make an impact on our clients’ bottom line—and to make sure expectations are set from the start—we survey prospective clients to gain insights into specific goals, performance, processes and more. The result is more strategic, focused, and actionable conversations. [PR 20/20 launched Marketing Score](https://www.pr2020.com/blog/origins-of-a-marketing-intelligence-engine?hsLang=en) in September 2012 to improve the survey process. Marketing Score is an online assessment tool that examines the strength of your business and marketing foundations, forecasts potential and aligns expectations. It’s a platform for **subjective analysis from the viewpoint of internal stakeholders**, including sales and marketing management, and company executives. Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into one of three categories: assets, neutrals and liabilities. By evaluating and scoring these elements, organizations can **devise integrated marketing strategies**; allocate **time, money and talent**; and **adapt resources and priorities based on performance.**   ---   ## ***Your Score Is Just the Beginning*** ### Assess marketing potential and performance in four steps. Every element of an organization, as it relates to marketing, can be divided into **assets, neutrals and liabilities**. Assets are existing strengths that can accelerate marketing success, while liabilities are weaknesses that require additional resources to build up and improve. The platform scores more than 130 factors in 10 sections, and takes approximately 15-30 minutes to complete. ![MS-Report_Process](https://www.readynorth.com/hs-fs/file-1371316401-jpg/Site_Pages/Our_Story/Marketing_Score/MS-Report_Process.jpg?width=330&name=MS-Report_Process.jpg) 1. **Build your profile.** Compare your organization’s performance to those of a similar size, with similar goals or within similar industries. 2. **Rate your performance**. Give an honest assessment across core areas of performance, lead sources, marketing team, technology utilization, social media, content and public relations. 3. **Review your report.** View section-by-section score summaries, visualize strengths and weaknesses, and identify opportunities to realign. 4. **Improve performance**. Compare results across the organization, and move your marketing forward with aligned resources, goals and activities. [![Sign Up Today!](https://no-cache.hubspot.com/cta/default/883/9d8f0871-1d2d-47de-8c1c-921579e40ccb.png)](https://cta-redirect.hubspot.com/cta/redirect/883/9d8f0871-1d2d-47de-8c1c-921579e40ccb)      ---    ## **The 2014 Marketing Score Report** ### See how 300+ professionals rank their marketing potential and performance. **[The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance](https://www.slideshare.net/pr2020/the-2014-marketing-score-report-an-inside-look-at-how-professionals-rate-their-marketing-potential-and-performance)** from **[PR 20/20](http://www.slideshare.net/pr2020)**    [The 2014 Marketing Score Report](http://www.themarketingscore.com/blog/bid/358790/The-2014-Marketing-Score-Report-An-Inside-Look-at-How-Professionals-Rate-Their-Marketing-Potential-and-Performance) does a deep dive on the assessment tools first 300+ engaged member responses—those who have completed at least 95% of the assessment. The average Marketing Score: 42%. See how you compare!  - Learn how hundreds of marketers, executives and entrepreneurs rate their marketing programs. - Compare your Marketing Score report to the benchmark findings. - Gain insight into critical questions to consider as part of your marketing strategy. - Discover how high performers excel in key marketing metrics. - Get 15 tips to improve your marketing performance. [![Download The 2014 Report](https://no-cache.hubspot.com/cta/default/883/2bc3f857-20d6-45cd-ad41-298d4d779b33.png)](https://cta-redirect.hubspot.com/cta/redirect/883/2bc3f857-20d6-45cd-ad41-298d4d779b33)   ---   ## **The Marketing Score Blog** ### Marketing industry news, and resources related to strategy and performance. The [Marketing Score blog](http://www.themarketingscore.com/blog) covers industry news and reports, the latest in digital strategy and performance, and practical tips on how to activate results of your own Marketing Score assessment. 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