--- title: The Marketing Performance Blueprint | PR 20/20 description: Navigate performance-driven marketing strategies with The Marketing Performance Blueprint by Paul Roetzer. --- - [Careers](https://www.readynorth.com/team/careers-1) [![Brightfind logo with two larger and one smaller shape that form a capital letter B](https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png "Brightfind logo with two larger and one smaller shape that form a capital letter B")](https://www.readynorth.com/?hsLang=en) - Services - [Process](https://www.readynorth.com/services/process) - [Campaigns](https://www.readynorth.com/services/campaigns) - [Workshops](https://www.readynorth.com/services/workshops) - [Hackathon](https://www.readynorth.com/hackathon) - [Consulting](https://www.readynorth.com/services/consulting) - Pricing - [Packages](https://www.readynorth.com/pricing/packages) - [Point Pricing](https://www.readynorth.com/pricing/point-pricing) - Resources - [Library](https://www.readynorth.com/resources/library) - Books - [Marketing Performance Blueprint](https://www.readynorth.com/books/marketing-performance-blueprint) - [Marketing Agency Blueprint](https://www.readynorth.com/books/marketing-agency-blueprint) - [Blog](https://www.pr2020.com/blog) ![toggle mobile navigation](https://www.readynorth.com/hs-fs/file-1166579264-png/images/mobile-nav-toggle.png) [![PR 20/20. Public Relations & Marketing](https://www.readynorth.com/hs-fs/hub/883/file-1324485666.png?t=1406257178265&width=220&name=file-1324485666.png)](https://www.readynorth.com/?hsLang=en) ![click to scroll down](https://www.readynorth.com/hs-fs/file-1152906254-png/images/icon-arrow-scroll.png) > “Roetzer shows you how to build marketing that can **drive results** with today’s empowered buyers.” — Mike Volpe, CMO, Hubspot [![New Call-to-action](https://no-cache.hubspot.com/cta/default/883/ee3cfb2c-a3df-4c1d-91d0-2bc3a40da60d.png)](https://cta-redirect.hubspot.com/cta/redirect/883/ee3cfb2c-a3df-4c1d-91d0-2bc3a40da60d) ### The Marketing Performance Blueprint by Paul Roetzer, founder and CEO, PR 20/20 #### *“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.” (Wiley, 2014)* The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming. ![testimonial photo](https://www.readynorth.com/hs-fs/file-1325852369-png/images/Ann-Handley-testimonial-sm.png?width=90&height=90&name=Ann-Handley-testimonial-sm.png) [Learn More](http://performance.pr2020.com) **Ann Handley** - CCO of MarketingProfs > “Paul’s book shows marketers how **the impossible is now possible**.“ ### With obstacles come opportunities. *The Marketing Performance Blueprint* presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, *The Marketing Performance Blueprint* shows how to: - Align marketing talent, technology, and strategy to reach **performance goals**. - Drive **digital marketing transformation** within your organization. - Recruit, train, and retain a **modern marketing team**. - Propel growth through digital-savvy marketing **agency partners**. - Adapt more quickly to **marketing technology** advancements. - Create connected **customer experiences**. - Turn **marketing data** into intelligence, and intelligence into action. - Devise **integrated marketing strategies** that deliver real business results. Solidly based in research, the book draws on marketing expert [Paul Roetzer’s](http://performance.pr2020.com/author) personal experience consulting for hundreds of organizations, from startups to Fortune 500 companies, as well as key findings and insights from dozens of industry reports, articles, books, and interviews. The book also includes analysis of in-depth marketing assessments from hundreds of marketers, executives, and entrepreneurs. In addition to the wealth of information outlined in the book, *The Marketing Performance Blueprint* includes downloadable worksheets as part of the [Marketing Performance Pack](http://site.pr2020.com/marketing-performance-blueprint-chapter-download). This handy resource complements the book and features a collection of templates, including a marketing team skills assessment, scorecard, campaign center, and project center. *The Marketing Performance Blueprint* is an actionable and innovative marketing guide to maximizing returns on marketing investment through hybrid talent, advanced technology, and inbound strategy.        ### Buy Now | [![logo-amazon-transparent-2](https://www.readynorth.com/hs-fs/file-2313679736-png/images/logo-amazon-transparent-2.png)](http://www.amazon.com/The-Marketing-Performance-Blueprint-Technologies/dp/1118883438) | [![logo-barnes-noble-transparent-1](https://www.readynorth.com/hs-fs/file-2310119355-png/images/logo-barnes-noble-transparent-1.png)](http://www.barnesandnoble.com/w/the-marketing-performance-blueprint-paul-roetzer/1119316073)  | [![logo-800ceoread-transparent-1](https://www.readynorth.com/hs-fs/file-2306465928-png/images/logo-800ceoread-transparent-1.png)](http://800ceoread.com/products/marketing-performance-blueprint-paul-roetzer-english)  | | --- | --- | --- |     [![Marketing Performance Blueprint—Learn More](https://no-cache.hubspot.com/cta/default/883/a1dd3731-5dd3-4113-9f8a-3a5ec7894179.png)](https://cta-redirect.hubspot.com/cta/redirect/883/a1dd3731-5dd3-4113-9f8a-3a5ec7894179) - Services - [Process](https://www.readynorth.com/services/process) - [Campaigns](https://www.readynorth.com/services/campaigns) - [Workshops](https://www.readynorth.com/services/workshops) - [Hackathon](https://www.readynorth.com/hackathon) - [Consulting](https://www.readynorth.com/services/consulting) - Pricing - [Packages](https://www.readynorth.com/pricing/packages) - [Point Pricing](https://www.readynorth.com/pricing/point-pricing) - Resources - [Library](https://www.readynorth.com/resources/library) - Books - [Marketing Performance Blueprint](https://www.readynorth.com/books/marketing-performance-blueprint) - [Marketing Agency Blueprint](https://www.readynorth.com/books/marketing-agency-blueprint) - [Blog](https://www.pr2020.com/blog) - [Careers](https://www.readynorth.com/team/careers-1) #### Cleveland Headquarters 812 Huron Rd. 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