--- title: "Session 1: The Marketing Assessment | PR 20/20" description: Session 1 demonstrates how to utilize subjective assessments to build a solid marketing foundation and drive digital transformation. --- - [Careers](https://www.readynorth.com/team/careers-1) [![Brightfind logo with two larger and one smaller shape that form a capital letter B](https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png "Brightfind logo with two larger and one smaller shape that form a capital letter B")](https://www.readynorth.com/?hsLang=en) - Services - [Process](https://www.readynorth.com/services/process) - [Campaigns](https://www.readynorth.com/services/campaigns) - [Workshops](https://www.readynorth.com/services/workshops) - [Hackathon](https://www.readynorth.com/hackathon) - [Consulting](https://www.readynorth.com/services/consulting) - Pricing - [Packages](https://www.readynorth.com/pricing/packages) - [Point Pricing](https://www.readynorth.com/pricing/point-pricing) - Resources - [Library](https://www.readynorth.com/resources/library) - Books - [Marketing Performance Blueprint](https://www.readynorth.com/books/marketing-performance-blueprint) - [Marketing Agency Blueprint](https://www.readynorth.com/books/marketing-agency-blueprint) - [Blog](https://www.pr2020.com/blog) ![toggle mobile navigation](https://www.readynorth.com/hs-fs/file-1166579264-png/images/mobile-nav-toggle.png) [![PR 20/20. Public Relations & Marketing](https://www.readynorth.com/hs-fs/hub/883/file-1324485666.png?t=1406257178265&width=220&name=file-1324485666.png)](https://www.readynorth.com/?hsLang=en) # Session 1: The Marketing Assessment How to analyze your company, forecast potential and align expectations ![click to scroll down](https://www.readynorth.com/hs-fs/file-1152906254-png/images/icon-arrow-scroll.png) *The [Marketing Performance Blueprint Series](https://www.readynorth.com/marketing-performance-blueprint-webinar-series?hsLang=en) is a three-part webinar event. It is designed for marketers, executives and entrepreneurs who are looking to accelerate their success. The full event cost is $450. All sessions are available on-demand for registrants.* ## Session 1: Highlights and Details Every marketing plan should start with an honest internal marketing assessment. The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders, as well as key executives. The more involved all parties are in the entire strategic process, the easier it is to align needs, goals, expectations and priorities. When conducting an assessment, invest the time to get a true pulse of the company's foundation, reach, expectations and potential, all of which play essential roles in marketing talent, technology and strategy decisions. Session 1 demonstrates how to utilize subjective assessments—from the viewpoint of internal stakeholders—to build a solid marketing foundation and drive digital transformation within your business. We'll analyze the assessment of a hypothetical B2B company to identify strengths, flag weaknesses and threats, and define foundational projects. In this 60-minute session, we'll cover how to: [Powered by Eventbrite](http://www.eventbrite.com/) ## Learn More About the Marketing Performance Blueprint Series ### Learn More About Marketing Score In this session, we cover the core elements of conducting an assessment for your business using PR 20/20's Marketing Score as a model. Marketing Score is a free online marketing assessment tool we built to rate the strength of business and marketing foundations, forecast potential, and align expectations. It is a subjective analysis from the viewpoint of internal stakeholders, including marketing management and company executives. [Sign up for Marketing Score free today](http://www.themarketingscore.com/) to assess your business.  [![Marketing Performance Blueprint—Learn More](https://no-cache.hubspot.com/cta/default/883/a1dd3731-5dd3-4113-9f8a-3a5ec7894179.png)](https://cta-redirect.hubspot.com/cta/redirect/883/a1dd3731-5dd3-4113-9f8a-3a5ec7894179) [![Register for Marketing Score](https://no-cache.hubspot.com/cta/default/883/7c1282bd-4977-4706-aeb1-7d696274a42a.png)](https://cta-redirect.hubspot.com/cta/redirect/883/7c1282bd-4977-4706-aeb1-7d696274a42a) - Services - [Process](https://www.readynorth.com/services/process) - [Campaigns](https://www.readynorth.com/services/campaigns) - [Workshops](https://www.readynorth.com/services/workshops) - [Hackathon](https://www.readynorth.com/hackathon) - [Consulting](https://www.readynorth.com/services/consulting) - Pricing - [Packages](https://www.readynorth.com/pricing/packages) - [Point Pricing](https://www.readynorth.com/pricing/point-pricing) - Resources - [Library](https://www.readynorth.com/resources/library) - Books - [Marketing Performance Blueprint](https://www.readynorth.com/books/marketing-performance-blueprint) - [Marketing Agency Blueprint](https://www.readynorth.com/books/marketing-agency-blueprint) - [Blog](https://www.pr2020.com/blog) - [Careers](https://www.readynorth.com/team/careers-1) #### Cleveland Headquarters 812 Huron Rd. Suite 780 Cleveland, OH 44115 ##### 800-920-1623 ![PR 20/20 Public Relations & Marketing](https://www.readynorth.com/hs-fs/file-1158189677-png/images/logo-pr2020.png?width=220&name=logo-pr2020.png "PR 20/20 Public Relations & Marketing") Request a Proposal from PR 20/20 [![Request a Proposal](https://no-cache.hubspot.com/cta/default/883/a814da39-a2bf-4bb1-88b7-cd6f5e1a1cec.png)](https://cta-redirect.hubspot.com/cta/redirect/883/a814da39-a2bf-4bb1-88b7-cd6f5e1a1cec) #### Cleveland Headquarters 812 Huron Rd. 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