Become an empowered marketing change agent with resources to drive digital transformation and improve marketing performance.
The Marketing Performance Blueprint is an actionable and innovative guide to the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.
Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to:
Align marketing talent, technology, and strategy to reach performance goals.
Drive digital marketing transformation within your organization.
Recruit, train, and retain a modern marketing team.
Propel growth through digital-savvy marketing agency partners.
Adapt more quickly to marketing technology advancements.
Create connected customer experiences.
Turn marketing data into intelligence, and intelligence into action.
Devise integrated marketing strategies that deliver real business results.
In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates, including a marketing team skills assessment, scorecard, campaign center, and project center.
The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm.
The new marketing agency redefines the traditional model. It drives profitability with efficiency and productivity instead of billable hours, measures success with outcomes, not outputs, exists in a perpetual state of change, and executes and adapts faster than competitors.
The Marketing Agency Blueprint offers a tactical guide on:
Generating more qualified leads, winning clients with set pricing and service packages, and securing more long-term retainers.
Creating diverse and recurring revenue streams.
Developing highly efficient management systems and more effective account teams.
Delivering greater results and value to clients, and winning their loyalty.
“Paul’s book shows marketers how the impossible is now possible.”
WSJ Best-Selling Author
“The Marketing Agency Blueprint is a practical, insider’s guide that should be required reading for anyone building the next-generation marketing services firm.“
co-founder and CTO, HubSpot
“It’s time for a new type of agency . . . Roetzer shows you how to transform your firm to thrive in the real-time world we live in today.”
bestselling author of
The New Rules of Marketing and PR
Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; creator of the Marketing Artificial Intelligence Conference (MAICON); and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012).
(Above) Roetzer discussed how to Become a Marketing AI Pioneer at the Marketing AI Conference (MAICON).
PR 20/20 is a marketing consulting and services firm that has helped hundreds of businesses grow through smarter storytelling, strategy and technology.
PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now has 3,688 partners across 25 industries.
Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.
A graduate of Ohio University’s E.W. Scripps School of Journalism, Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.