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GA4: How to Track and Optimize Your Website's Success

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Unlock Your Website’s Full Potential

Have you migrated to GA4? Is your property set up to industry standards? If your answer to either of these questions is "no," you're in the right spot.

Brightfind & Ready North deliver a comprehensive webinar on tracking and optimizing your website's success using the latest generation of Google Analytics, GA4. 

After viewing this recording, you'll have a firm grasp on the following:

  • The benefits of using GA4 to analyze user behavior
  • Key configurations for events, conversions, and reports (including 5 essential configurations most users don't realize they need)
  • How to identify improvement areas for your website
  • Best practices for optimizing your site's performance using GA4

Take advantage of this opportunity to take your website to the next level. Access this webinar on-demand today!

  • Meet Your Presenters
  • Brightfind & Ready North


Frank Klassen
Former CEO, Brightfind
An analytics expert to associations, Frank has more than three decades of experience in implementing online digital experiences and information system technologies in a wide variety of business environments for both private and public sector companies.
Frank is GA4-certified.


Madison Filipiak
Senior Consultant, Ready North
Madison is a Google Analytics and HubSpot expert with over six years of experience helping organizations streamline their sales and marketing processes. She is dedicated to helping clients understand their performance data and prove their impact.
Madison is GA4-certified.

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A Powerhouse of Solutions For Clients

Combined, Brightfind and Ready North offer comprehensive marketing solutions for clients across various industries, platforms, and service needs. 

Specifically, we're excited to help companies who are struggling with the following: 

  • A lack of digital marketing strategy.
  • A website that is underperforming or isn't generating leads.
  • An unclear content strategy that gives your competitors a more trusted voice in your industry. 
  • Marketing efforts that are inconsistent or unaligned with business objectives.
  • Inefficient marketing, sales, or internal business functions that could be enhanced with automation
  • A disparate, underutilized, or outdated martech stack.
Time is running out.

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