Computer programmers hold hackathons to quickly build and improve software, so why can’t executives and marketers do the same to unlock potential and drive performance?
Pre-event, the hackathon leader defines the SMART goal that will guide planning, and completes audience, persona, accelerator and milestone worksheets. Download the hackathon worksheet templates (Excel file) to get started.
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Ready North uses a proprietary planning model to guide clients to formulate goals that matter and a strategy to actually achieve them. The Marketing Growth Hackathon brings together marketers, executives and entrepreneurs to solve business growth challenges. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success.