Social Media Marketing

People create, share, and exchange information and ideas in virtual communities and networks. (Source: Wikipedia)

Social media has changed the game. Everyone is an author, as social offers powerful ways to connect to the people your organization cares about most. Use social media to listen, build relationships and bring value to your most relevant communities.

• Monitor your brand.
• Optimize reach.
• Engage your biggest fans.
• Improve customer service.
• Stay relevant and updated on industry news.
• Establish expertise and influence.

Below, we’ve compiled additional resources to keep you on top of social media’s latest trends, and power your organization’s social media efforts. 

Social Media Resources

Books

• Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith
• Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark Schaefer
• Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, by Oliver Blanchard
• Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman
• Smart Business, Social Business: A Playbook for Social Media in Your Organization, by Michael Brito

Ebooks

Note: The following links require registration for download.

• Fish Where the Fish Are, by Chris Brogan
• How to Monitor Social Media in 10 Minutes a Day, via HubSpot
• ROI of Social Media: Myths, Truths and How to Measure, via Salesforce
• Social Media Marketing Kit (3 guides), via HubSpot
• The Definitive Guide to Social Marketing, via Marketo
• The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free, by David Meerman Scott
• 45 Amazing Social Media Charts and Graphs, via HubSpot

Blogs

• Mashable (Category: Social Media)
• Social Media B2B
• Social Media Examiner
• Social Media Explorer
• Social Media Today
• Sprout Insights
• The Social Media Marketing Blog
• TopRank Online Marketing Blog (Category: Social Media)

Examples of highlighted PR 20/20 blog posts related to Social Media:

• The Case for Social Business: Recapping Nielson’s 2012 Social Media Report
• Social Media Monitoring Tools Comparison Guide: 2012 Edition
• My Online Journey into Married Life: Changing My Name on Social Profiles
• Social Media Updates: How Do You Know What to Post Where?

Events

• Social Media Marketing World
• Social Media Week
• YouToo Social Media Conference

Organizations

Influencers (people to follow on social networks)

We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter. 

On-Demand Education

Note: The following links require registration.

• Hoot Suite University
• Social Media Marketing [podcasts] with Michael Stelzner
• Social Fresh