--- title: Social Media Marketing --- [![logo-1](https://www.readynorth.com/hs-fs/hubfs/logo-1.png?width=147&height=154&name=logo-1.png "logo-1")](https://www.themarketingscore.com) - [Log In](http://beta.themarketingscore.com/signin) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) # Social Media Marketing *People create, share, and exchange information and ideas in virtual communities and networks.* (Source: [Wikipedia](http://en.wikipedia.org/wiki/Social_media)) Social media has changed the game. Everyone is an author, as social offers powerful ways to connect to the people your organization cares about most. Use social media to **listen, build relationships and bring value** to your most relevant communities. - Monitor your **brand**. - Optimize **reach**. - **Engage** your biggest fans. - Improve **customer service**. - **Stay relevant** and updated on industry news. - Establish **expertise and influence**. Below, we’ve compiled additional resources to keep you on top of social media’s latest trends, and power your organization’s social media efforts.  ## Social Media Resources ### Books - [Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust](http://www.amazon.com/gp/product/0470635495/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0470635495&linkCode=as2&tag=markescore-20), by Chris Brogan and Julien Smith - [Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing](http://www.amazon.com/gp/product/0071791094/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0071791094&linkCode=as2&tag=markescore-20), by Mark Schaefer - [Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization](http://www.amazon.com/gp/product/0789747413/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0789747413&linkCode=as2&tag=markescore-20), by Oliver Blanchard - [Socialnomics: How Social Media Transforms the Way We Live and Do Business](http://www.amazon.com/gp/product/0470477237/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0470477237&linkCode=as2&tag=markescore-20), by Erik Qualman - [Smart Business, Social Business: A Playbook for Social Media in Your Organization](http://www.amazon.com/gp/product/0789747995/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0789747995&linkCode=as2&tag=markescore-20), by Michael Brito ### Ebooks *Note: The following links require registration for download.* - [Fish Where the Fish Are](http://www.chrisbrogan.com/fishebook/), by Chris Brogan - [How to Monitor Social Media in 10 Minutes a Day](https://www.hubspot.com/social-media-monitoring-in-10-minutes-ebook/), via HubSpot - [ROI of Social Media: Myths, Truths and How to Measure](http://www.salesforcemarketingcloud.com/resources/ebooks/roi-of-social-media-myths-truths-and-how-to-measure/), via Salesforce - [Social Media Marketing Kit](https://www.hubspot.com/social-media-marketing-kit/) (3 guides), via HubSpot - [The Definitive Guide to Social Marketing](http://pages2.marketo.com/dg2-social-marketing.html), via Marketo - [The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free](https://www.davidmeermanscott.com/documents/Viral_Marketing.pdf), by David Meerman Scott - [45 Amazing Social Media Charts and Graphs](https://www.hubspot.com/marketing-ebook/the-social-media-data-stacks/), via HubSpot ### Blogs - Mashable (Category: [Social Media](http://mashable.com/social-media/)) - [Social Media B2B](http://socialmediab2b.com/) - [Social Media Examiner](http://www.socialmediaexplorer.com/) - [Social Media Explorer](http://www.socialmediaexplorer.com/) - [Social Media Today](http://socialmediatoday.com/) - [Sprout Insights](http://sproutsocial.com/insights/) - [The Social Media Marketing Blog](http://www.scottmonty.com/) - TopRank Online Marketing Blog (Category: [Social Media](http://www.toprankblog.com/category/social-media/)) Examples of highlighted PR 20/20 blog posts related to [Social Media](https://www.pr2020.com/categories/social-media?hsLang=en): - [The Case for Social Business: Recapping Nielson’s 2012 Social Media Report](https://www.pr2020.com/blog/the-case-for-social-business-recapping-nielsons-2012-social-media-report?hsLang=en) - [Social Media Monitoring Tools Comparison Guide: 2012 Edition](https://www.pr2020.com/blog/social-media-monitoring-tools-comparison-2012?hsLang=en) - [My Online Journey into Married Life: Changing My Name on Social Profiles](https://www.pr2020.com/blog/changing-name-on-social-profiles?hsLang=en) - [Social Media Updates: How Do You Know What to Post Where?](https://www.pr2020.com/blog/social-media-updates-how-do-you-know-what-to-post-where?hsLang=en) ### Events - [Social Media Marketing World](http://www.socialmediaexaminer.com/smmworld/) - [Social Media Week](http://socialmediaweek.org/conferences/) - [YouToo Social Media Conference](http://www.youtoosm.com/) ### Organizations - [Social Media Club](http://socialmediaclub.org/) - [Word of Mouth Marketing Association](http://www.womma.org/) (WOMMA) ### Influencers (people to follow on social networks) - Amber Naslund ([@ambercadabra](http://twitter.com/AmberCadabra)) - Ann Handley ([@marketingprofs](http://twitter.com/marketingprofs)) - Chris Brogan ([@chrisbrogan](https://twitter.com/chrisbrogan)) - Dan Zarella ([@danzarrella](https://twitter.com/danzarrella)) - Dave Kerpen ([@davekerpen](https://twitter.com/DaveKerpen)) - Jason Fallls ([@jasonfalls](https://twitter.com/JasonFalls)) - Jay Baer ([@jaybaer](https://twitter.com/jaybaer)) - Jeff Bullas ([@jeffbullas](http://twitter.com/jeffbullas)) - Jesse Stay ([@jesse](https://twitter.com/Jesse)) - Lee Odden ([@leeodden](http://twitter.com/leeodden)) - Mark Schaefer ([@markwschaefer](http://twitter.com/markwschaefer)) - Michael Stelzner ([@mike\_stelzner](https://twitter.com/Mike_Stelzner)) - Mitch Joel ([@mitchjoel](http://twitter.com/mitchjoel)) - Scott Stratten ([@unmarketing](https://twitter.com/unmarketing)) - Viveka von Rosen ([@linkedinexpert](https://twitter.com/LinkedInExpert)) We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our [Marketing Leaders](http://twitter.com/MKTScore/marketing-leaders) list on Twitter.  ### On-Demand Education *Note: The following links require registration.* - [Hoot Suite University](http://learn.hootsuite.com/) - [Social Media Marketing](http://www.socialmediaexaminer.com/tag/social-media-marketing-podcast/) \[podcasts\] with Michael Stelzner - [Social Fresh](http://socialfresh.com/) Marketing Score is a product of: ![pr2020-logo](https://www.readynorth.com/hs-fs/hubfs/pr2020-logo.png?width=226&name=pr2020-logo.png) [![Follow The Marketing Score on Twitter](https://cdn2.hubspot.net/hub/208044/file-438071878-png/images/social-twitter.png)](https://twitter.com/MKTScore) [![Connect with The Marketing Score on LinkedIn](https://cdn2.hubspot.net/hub/208044/file-440727197-png/images/social-linkedin.png)](http://www.linkedin.com/company/marketing-score) [![Connect with The Marketing Score on Google Plus](https://cdn2.hubspot.net/hub/208044/file-440735782-png/images/social-googlep.png)](https://plus.google.com/114570999498403684499) [![Like The Marketing Score on Facebook](https://cdn2.hubspot.net/hub/208044/file-442400525-png/images/social-facebook.png)](https://www.facebook.com/MarketingScore) [![Follow The Marketing Score via RSS](https://cdn2.hubspot.net/hub/208044/file-440718067-png/images/social-rss.png)](http://www.themarketingscore.com/CMS/UI/Modules/BizBlogger/rss.aspx?moduleid=1925370&__hstc=233546881.f472799f80d32d196e7ce52d739792a4.1388988776839.1389116587102.1389220923654.3&__hssc=233546881.1.1389220923654&__hsfp=3597954468) [**Contact Us**](https://www.pr2020.com/contact-us?hsLang=en), PR 20/20 812 Huron Rd. #780 Cleveland, OH 44115 800-920-1623 [Email](https://www.pr2020.com/contact-us?hsLang=en) **Contact Us** PR 20/20, 812 Huron Rd. #780, Cleveland, OH 44115, 800-920-1623, [Email](https://www.pr2020.com/contact-us?hsLang=en) Copyright 2014 PR 20/20 LLC. 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