Public Relations

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Source: PRSA)

Relationships are at the core of any marketing campaign, and strategic public relations (PR) is designed to help organizations communicate with those they care about most. Days of the traditional press release have evolved, as relationships are fostered through social media, blog posts, events and the traditional media.

For many organizations, PR is an essential piece to a comprehensive marketing strategy, as it helps:

Build brand awareness.
Bring credibility and powerful inbound links to your online presence.
Engage target media and industry influencers.
Maintain customer loyalty with third-party validation.
Strengthen expertise—feature industry experts as a resource.

Below, we’ve compiled additional resources to keep you on top of the latest PR industry trends, and power your organization’s PR efforts.

PR Resources

Books

The New Rules of Marketing and PR, by David Meerman Scott
How to Win Friends and Influence People in the Digital Age, by Dale Carnegie & Associates

Blogs

Examples of highlighted PR 20/20 blog posts related to Public Relations:

Organizations

Public Relations Society of America (PRSA)
Ragan

Influencers (people to follow on social networks)

Arik Hanson (@arikhanson)
Danny Brown (@dannybrown)
David Meerman Scott (@dmscott)
Deirdre Breakenridge (@dbreakenridge)
Gini Dietrich (@ginidietrich)
Peter Shankman (@petershankman)
Rohit Bhargava (@rohitbhargava)
Sarah Evans (@prsarahevans)
Todd Defren (@tdefren)

We’ve started a Twitter list that includes the great minds listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter.

Events

On-Demand Education

Note: The following links require registration.