--- title: Marketing 101 Resources --- [![logo-1](https://www.readynorth.com/hs-fs/hubfs/logo-1.png?width=147&height=154&name=logo-1.png "logo-1")](https://www.themarketingscore.com) - [Log In](http://beta.themarketingscore.com/signin) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) # Marketing Resources *mar·ket·ing: the process of communicating the value of a product or service to customers.* (Source: [Wikipedia](http://en.wikipedia.org/wiki/Marketing)) **It’s a quickly changing marketing industry.** The latest automated marketing technologies, social media platforms, and consumer trends can at times make it feel like it’s hard to keep up! When used correctly, these tools can power campaigns that connect directly to audiences and individuals—and prove impact on the bottom line. Stay on top of the most recent trends and capabilities to know what’s possible in terms of achieving your business and marketing goals. With knowledge of what’s possible, it’s easier to align resources (technology, time, talent) and move forward. **Below, we’ve compiled additional resources to keep you on top of marketing’s latest trends, and power your organization’s marketing performance. ** ## Marketing 101 Resources ### Books - [The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly](http://www.amazon.com/gp/product/1118488768/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1118488768&linkCode=as2&tag=markescore-20)![](http://ir-na.amazon-adsystem.com/e/ir?t=markescore-20&l=as2&o=1&a=1118488768), by David Meerman Scott - [Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)](http://www.amazon.com/gp/product/0470499311/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0470499311&linkCode=as2&tag=markescore-20)![](http://ir-na.amazon-adsystem.com/e/ir?t=markescore-20&l=as2&o=1&a=0470499311), by Brian Halligan and Dharmesh Shah ### Ebooks *Note: The following links require registration for download.*  - [Evolution of the Prototype Marketer: The Hybrids Are Coming](https://www.pr2020.com/blog/evolution-prototype-hybrid-marketer-ebook?hsLang=en), PR 20/20 - [Internet Marketing White Papers & Ebooks](https://www.hubspot.com/internet-marketing-whitepapers), HubSpot - [The B2B Marketer’s Guide to Going Inbound](https://www.pr2020.com/blog/b2b-marketers-guide-to-inbound-marketing?hsLang=en), PR 20/20 - [Top Marketing Ebooks of 2012](http://unbounce.com/online-marketing/top-10-marketing-ebooks-2012/), unbounce ### Apps - [Marketing Automation ROI Calculator](http://www.marketo.com/calculators/marketing-automation-roi/), via Marketo - [Marketing Grader](http://marketing.grader.com/), from HubSpot ### Blogs - [Act-On’s Marketing Automation Blog](http://blog.act-on.com/)  - [Adobe Digital Marketing Blog](http://blogs.adobe.com/digitalmarketing/) - [B2B Marketing Insider](http://www.b2bmarketinginsider.com/), by Michael Brenner - [Chief Marketing Technologist](http://chiefmartec.com/), by Scott Brinker - Chris Penn's [Marketing White Belt Series](http://www.christopherspenn.com/2011/03/marketing-white-belt-the-marketing-funnel/), which includes gems such as [The 4 Ps of Marketing](http://www.christopherspenn.com/2011/03/marketing-white-belt-the-4-ps-of-marketing/), [The SWOT Analysis](http://www.christopherspenn.com/2011/03/marketing-white-belt-the-swot-analysis/) (or [SWTO](https://www.pr2020.com/blog/swot-analysis-revisited-swto?hsLang=en)), [The Marketing Funnel](http://www.christopherspenn.com/2011/03/marketing-white-belt-the-marketing-funnel/), [Marketing ROI](http://www.christopherspenn.com/2011/03/marketing-white-belt-marketing-roi/) and more! - [Content Marketing Institute](http://contentmarketinginstitute.com/blog/) - [Econsultancy’s Digital Marketing Blog](http://econsultancy.com/us/blog) - [HubSpot’s Inbound Marketing Blog](http://blog.hubspot.com/)  - [Marketing ROI](http://www.eloqua.com/topics/Marketing-ROI.html), from Eloqua - [Marketo’s Marketing Blog](http://blog.marketo.com/) - [Occam’s Razor](http://www.kaushik.net/avinash/), by Avinash Kaushik - [Salesforce Blog, Category: Marketing](http://blogs.salesforce.com/company/marketing/) - [The KISSmetrics Marketing Blog](http://blog.kissmetrics.com/) Examples of highlighted PR 20/20 blog posts related to marketing 101: - [18 Marketing Performance Metrics that Matter](http://www.themarketingscore.com/blog/bid/220074/18-Marketing-Performance-Metrics-that-Matter) (Marketing Score) - [Marketing Strategy v. Sales Strategy](https://www.pr2020.com/blog/marketing-v-sales-strategy?hsLang=en) ### Events [Savvy Panda’s 2013 Event Guide](http://savvypanda.com/2013-Marketing-Conference-Guide) provides a quick overview of some of the industry’s most popular marketing events. PR 20/20 has a [downloadable 2013 event guide](https://www.pr2020.com/blog/2013-digital-marketing-conferences-downloadable-database?hsLang=en), too. Below, we’ve called out a few favorites:  - [Content Marketing World](http://contentmarketingworld.com/) - [DemandCon](http://www.demandcon.com/) - [Engagement & Experience Expo](http://engagementexpo.com/) - [Inbound](http://www.inbound.com/) - [MozCon](http://moz.com/mozcon) - [Summit: Adobe’s Digital Marketing Conference](http://summit.adobe.com/) - [SXSW Interactive](http://sxsw.com/interactive) ### Organizations - [Direct Marketing Association](http://thedma.org/) (DMA) - [American Marketing Association](http://www.marketingpower.com/Pages/default.aspx) (AMA) - [Public Relations Society of America](http://www.prsa.org/) (PRSA) - [Content Marketing Institute](http://contentmarketinginstitute.com/) (CMI) ### Influencers (people to follow on social networks) - Ann Handley ([@marketingprofs](https://twitter.com/MarketingProfs)) - Ardath Albee ([@ardath421](https://twitter.com/ardath421)) - Avinash Kaushik ([@avinash](https://twitter.com/avinash)) - Brian Clark ([@copyblogger](https://twitter.com/copyblogger)) - Brian Halligan ([@bhalligan](https://twitter.com/bhalligan)) - C.C. Chapman ([@cc\_chapman](http://www.twitter.com/cc_chapman)) - Chris Penn ([@cspenn](http://www.twitter.com/cspenn)) - David Meerman Scott ([@dmscott](https://twitter.com/dmscott)) - Dharmesh Shah ([@dharmesh](https://twitter.com/dharmesh)) - Heidi Cohen ([@heidicohen](https://twitter.com/heidicohen)) - Jay Baer ([@jaybaer](https://twitter.com/jaybaer)) - Jeff Bullas ([@jeffbullas](http://twitter.com/jeffbullas)) - Joe Pulizzi ([@juntajoe](http://twitter.com/juntajoe)) - Lee Odden ([@leeodden](http://twitter.com/leeodden)) - Marcus Sheridan ([@thesaleslion](http://twitter.com/TheSalesLion)) - Mark Schaefer ([@markwschaefer](http://twitter.com/markwschaefer)) - Michael Brenner ([@brennermichael](http://twitter.com/brennermichael)) - Mike Volpe ([@mvolpe](https://twitter.com/mvolpe)) - Mitch Joel ([@mitchjoel](http://twitter.com/mitchjoel)) - Rand Fishkin ([@randfish](https://twitter.com/randfish)) - Robert Rose ([@robert\_rose](http://twitter.com/Robert_Rose)) We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our [Marketing Leaders](http://twitter.com/MKTScore/marketing-leaders) list on Twitter.  ### On-Demand Education *Note: Some of the following links require registration.* - [HubSpot: Inbound Academy & Certification](https://academy.hubspot.com/certification) - [Moz: The Beginner’s Guide to SEO](http://moz.com/beginners-guide-to-seo) - [Search Engine Land: What Is SEO?](http://searchengineland.com/guide/what-is-seo) - [Google Analytics](http://www.google.com/analytics/faq.html) - [Google AdWords](http://www.google.com/intl/en/adwords/professionals/) Marketing Score is a product of: ![pr2020-logo](https://www.readynorth.com/hs-fs/hubfs/pr2020-logo.png?width=226&name=pr2020-logo.png) [![Follow The Marketing Score on Twitter](https://cdn2.hubspot.net/hub/208044/file-438071878-png/images/social-twitter.png)](https://twitter.com/MKTScore) [![Connect with The Marketing Score on LinkedIn](https://cdn2.hubspot.net/hub/208044/file-440727197-png/images/social-linkedin.png)](http://www.linkedin.com/company/marketing-score) [![Connect with The Marketing Score on Google Plus](https://cdn2.hubspot.net/hub/208044/file-440735782-png/images/social-googlep.png)](https://plus.google.com/114570999498403684499) [![Like The Marketing Score on Facebook](https://cdn2.hubspot.net/hub/208044/file-442400525-png/images/social-facebook.png)](https://www.facebook.com/MarketingScore) [![Follow The Marketing Score via RSS](https://cdn2.hubspot.net/hub/208044/file-440718067-png/images/social-rss.png)](http://www.themarketingscore.com/CMS/UI/Modules/BizBlogger/rss.aspx?moduleid=1925370&__hstc=233546881.f472799f80d32d196e7ce52d739792a4.1388988776839.1389116587102.1389220923654.3&__hssc=233546881.1.1389220923654&__hsfp=3597954468) [**Contact Us**](https://www.pr2020.com/contact-us?hsLang=en), PR 20/20 812 Huron Rd. #780 Cleveland, OH 44115 800-920-1623 [Email](https://www.pr2020.com/contact-us?hsLang=en) **Contact Us** PR 20/20, 812 Huron Rd. #780, Cleveland, OH 44115, 800-920-1623, [Email](https://www.pr2020.com/contact-us?hsLang=en) Copyright 2014 PR 20/20 LLC. 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