--- title: Content Marketing Resources --- [![logo-1](https://www.readynorth.com/hs-fs/hubfs/logo-1.png?width=147&height=154&name=logo-1.png "logo-1")](https://www.themarketingscore.com) - [Log In](http://beta.themarketingscore.com/signin) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) - [Blog](http://www.themarketingscore.com/blog) - [Resources](http://www.themarketingscore.com/resources) - [Agencies](https://www.readynorth.com/agencies) - [Marketers](https://www.readynorth.com/marketers) - [About](http://www.themarketingscore.com/about) - [Sign Up Free](http://beta.themarketingscore.com/signup) # Content Marketing Resources *mar·ket·ing: the process of communicating the value of a product or service to customers.* (Source: [Wikipedia](http://en.wikipedia.org/wiki/Marketing)) **What’s one of the best ways marketers help communicate value? Content.** Organizations that maintain the most powerful and informative marketing continually publish great content. Content connects with buyers and communicates key messages, as it also fuels several aspects of your overall marketing efforts: - Improve **brand** awareness. - **Optimize** your website. - Reach, educate and **influence** buyer personas. - **Convert** leads. - Power **social** shares. - Enhance **PR** efforts. For more on how content marketing specifically powers your overall marketing efforts, check out the PR 20/20 post, [The Case for Content Marketing: Sources and Stats](https://www.pr2020.com/blog/the-case-for-content-marketing?hsLang=en)*,* by Tracy Lewis ([@tracy\_j\_lewis](http://www.twitter.com/tracy_j_lewis)). **Below, we’ve compiled additional resources to keep you on top of content marketing’s latest trends, and power your organization’s content marketing efforts.**  ## Content Marketing Resources ### Books - [Get Content, Get Customers: Turn Prospects into Buyers with Content Marketing](http://www.amazon.com/gp/product/0071625747/ref=as_li_qf_sp_asin_tl?ie=UTF8&tag=markescore-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0071625747), by Joe Pulizzi and Newt Barrett  - [Brandscaping: Unleashing the Power of Partnerships](http://www.amazon.com/gp/product/0983330786/ref=as_li_tf_tl?ie=UTF8&tag=markescore-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0983330786), by Andrew M. Davis - [Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business](http://www.amazon.com/gp/product/1118232607/ref=as_li_tf_tl?ie=UTF8&tag=markescore-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1118232607), by Ann Handley and C.C. Chapman ### Ebooks *Note: The following links require registration for download.* - [Ultimate Ebook: 100 Content Marketing Examples](http://contentmarketinginstitute.com/education/ultimate-ebook-100-content-marketing-examples/), via Content Marketing Institute - [The B2B Marketer's Guide to Going Inbound](https://www.pr2020.com/b2b-inbound-marketing-ebook?hsLang=en), via PR 20/20  - [The Business Case for Agile Content Marketing](http://www.copyblogger.com/content-marketing/), via Copyblogger - [A Practical Guide to Killer Marketing Content](https://www.hubspot.com/marketing-ebook/free-ebook-killer-marketing-content/), via HubSpot - [Inbound and Content Marketing Made Easy](http://www.thesaleslion.com/download-free-copy-inbound-content-marketing-easy/), via The Sales Lion - [Content Marketing Best Practices and Guides](http://www.marketo.com/b2b-marketing-resources/best-practices/content-marketing), via Marketo  ### Blogs - [Content Marketing Institute](http://contentmarketinginstitute.com/blog/) - Copyblogger (Category: [Content Marketing](http://www.copyblogger.com/content-marketing/)) - Business2Community (Category: [Content Marketing](http://www.business2community.com/content-marketing)) - B2B Marketing Insider (Category: [Content Marketing](http://www.b2bmarketinginsider.com/content-marketing)) - Heidi Cohen (Category: [Content Marketing](http://heidicohen.com/category/content-strategy/)) - PR 20/20 (Category: [Content Marketing](https://www.pr2020.com/blog/topic/content?hsLang=en)) - The Content Strategist Blog, by Contently (Category: [Content Marketing](http://contently.com/blog/content-marketing/)) Examples of highlighted PR 20/20 blog posts related to Content Marketing: - [The Content Marketing Toolkit \[Checklists, Charts & Graphics\]](https://www.pr2020.com/blog/the-content-marketing-toolkit-checklists-charts-graphics?hsLang=en) - [Content Marketing and the Path to Purchase](https://www.pr2020.com/blog/content-marketing-purchase-path?hsLang=en) - [10 Insights into the Art of Brand Storytelling](https://www.pr2020.com/blog/10-insights-into-the-art-of-brand-storytelling?hsLang=en) - [4 Quick Tips to Instantly Make You a Better, Faster Writer](https://www.pr2020.com/blog/4-quick-tips-to-instantly-make-you-a-better-faster-writer?hsLang=en) - [Ebook Copywriting, Design and Distribution Tips](https://www.pr2020.com/blog/ebook-copywriting-design-and-distribution-tips?hsLang=en) - [6 Ways to Refresh Your Blog for More Conversions](https://www.pr2020.com/blog/6-ways-to-refresh-your-blog-for-more-conversions?hsLang=en) - [How to Create a Content Distribution Strategy](https://www.pr2020.com/blog/content-distribution-strategy?hsLang=en) - [The Case for Content Marketing: Sources and Stats](https://www.pr2020.com/blog/the-case-for-content-marketing?hsLang=en) - [8 Overlooked Ways to Fuel Marketing Performance with Content](https://www.pr2020.com/blog/8-overlooked-ways-to-fuel-marketing-performance-with-content?hsLang=en) - [How to Use Content to Propel PR](https://www.pr2020.com/blog/how-to-use-content-to-propel-public-relations?hsLang=en) ### Events - [Content Marketing World](http://contentmarketingworld.com/) - [New Media Expo](http://nmxlive.com/2013-lv/) (BlogWorld) - [Content Strategies Summit](http://www.contentstrategiessummit.com/default.aspx) - [B2B Content2Conversion Conference](http://content2conversion.com/) - [Inbound](http://www.inbound.com) ### Organizations - [Content Marketing Institute](http://contentmarketinginstitute.com/) ([@CMIContent](http://www.twitter.com/CMIContent)) ### Influencers (people to follow on social networks) - Ann Handley ([@marketingprofs](https://twitter.com/MarketingProfs)) - Ardath Albee ([@ardath421](https://twitter.com/ardath421)) - Brian Clark ([@copyblogger](https://twitter.com/copyblogger)) - C.C. Chapman ([@cc\_chapman](http://www.twitter.com/cc_chapman)) - Heidi Cohen ([@heidicohen](https://twitter.com/heidicohen)) - Jay Baer ([@jaybaer](https://twitter.com/jaybaer)) - Jeff Bullas ([@jeffbullas](http://twitter.com/jeffbullas)) - Joe Pulizzi ([@juntajoe](http://twitter.com/juntajoe)) - Lee Odden ([@leeodden](http://twitter.com/leeodden)) - Marcus Sheridan ([@thesaleslion](http://twitter.com/TheSalesLion)) - Mark Schaefer ([@markwschaefer](http://twitter.com/markwschaefer)) - Michael Brenner ([@brennermichael](http://twitter.com/brennermichael)) - Mitch Joel ([@mitchjoel](http://twitter.com/mitchjoel)) - Robert Rose ([@robert\_rose](http://twitter.com/Robert_Rose)) We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our [Marketing Leaders](http://twitter.com/MKTScore/marketing-leaders) list on Twitter.  ### On-Demand Education *Note: The following links require registration.* - [Transform Your Marketing Team Into a Content Powerhouse](https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=548661&sessionid=1&key=A809AB42FB224B76CE7957EF33AF2262&sourcepage=register) - [The Future of Content Marketing: A Special Report on 2013 Benchmarking, Budget and Trends](https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=543943&sessionid=1&key=CEA42E23BF7BC43548A52C97AE33C0B3&sourcepage=register) - [Understanding Context: Deliver the Right Content through the Right Channel](https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=557507&sessionid=1&key=985258297C2079DEBD5B0245E0765260&sourcepage=register) Marketing Score is a product of: ![pr2020-logo](https://www.readynorth.com/hs-fs/hubfs/pr2020-logo.png?width=226&name=pr2020-logo.png) [![Follow The Marketing Score on Twitter](https://cdn2.hubspot.net/hub/208044/file-438071878-png/images/social-twitter.png)](https://twitter.com/MKTScore) [![Connect with The Marketing Score on LinkedIn](https://cdn2.hubspot.net/hub/208044/file-440727197-png/images/social-linkedin.png)](http://www.linkedin.com/company/marketing-score) [![Connect with The Marketing Score on Google Plus](https://cdn2.hubspot.net/hub/208044/file-440735782-png/images/social-googlep.png)](https://plus.google.com/114570999498403684499) [![Like The Marketing Score on Facebook](https://cdn2.hubspot.net/hub/208044/file-442400525-png/images/social-facebook.png)](https://www.facebook.com/MarketingScore) [![Follow The Marketing Score via RSS](https://cdn2.hubspot.net/hub/208044/file-440718067-png/images/social-rss.png)](http://www.themarketingscore.com/CMS/UI/Modules/BizBlogger/rss.aspx?moduleid=1925370&__hstc=233546881.f472799f80d32d196e7ce52d739792a4.1388988776839.1389116587102.1389220923654.3&__hssc=233546881.1.1389220923654&__hsfp=3597954468) [**Contact Us**](https://www.pr2020.com/contact-us?hsLang=en), PR 20/20 812 Huron Rd. #780 Cleveland, OH 44115 800-920-1623 [Email](https://www.pr2020.com/contact-us?hsLang=en) **Contact Us** PR 20/20, 812 Huron Rd. #780, Cleveland, OH 44115, 800-920-1623, [Email](https://www.pr2020.com/contact-us?hsLang=en) Copyright 2014 PR 20/20 LLC. 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