In Evolution of the Prototype Marketer: The Hybrids are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.

  • Learn what defines a hybrid marketer, and what it takes to recruit and retain them.
  • Evaluate the three catalysts for transformation—change velocity, selective consumption and success factors—and how they impact your marketing department.
  • Discover why agile marketing may be critical to your success.
  • Consider the impact of algorithms and automation on the marketing industry.
  • Learn tips and technologies to advance your team.

Evolution of the Prototype Marketer is a Ready North production by Paul Roetzer (@PaulRoetzer).

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