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Embrace digital transformation. Reimagine the traditional funeral home marketing.
Mark Busch - Co-Owner, Busch Funeral and Crematory Services
“We engaged with PR 20/20 in 2015 to help guide us through a digital, inbound transformation. Since then, we've seen significant, measurable growth in organic traffic and leads, and receive positive feedback from families touched by our marketing."
Jim Busch - Co-Owner, Busch Funeral and Crematory Services
“We initially partnered with PR 20/20 to launch a comprehensive digital marketing strategy to build up our lead pipeline and increase our reach to local families. Years later, we've seen the success of these campaigns that use cutting-edge, modern technologies and tactics that have drawn the attention of industry peers. Thanks to the growth we've witnessed with our main brand, we also engaged with PR 20/20 to assist in the launch of our simple cremation sister brand.
We want to set you up for true digital transformation—and sometimes, that requires our teams to take it one step at a time to set the foundations. For instance, no database management or marketing automation solution? Then let's talk technology implementation before we talk about lead generation assets.
PR 20/20 offers three-hour consulting blocks, structured as one-hour long calls based on your availability. The goal of each call is to help you get the fundamentals and foundations in place to successfully move from one step to the next.
After these calls, you'll know exactly what technology foundations you need in place, have insight into analytics and how to measure success, and guidance on a 12-month digital strategy. Call topics include:
PR 20/20 also offers this consulting block as an in-person, half-day workshop.
While every business needs a website that connects with audiences, drives qualified website traffic and generates leads, funeral homes have an added layer of intricacy.
Funeral home websites must provide an easy user experience and helpful resources to visitors in their most vulnerable state. They also need to present quick information for mobile searchers looking for service details. And they must do it all while communicating in a sensitive, nurturing tone.
Our website design services include:
Your website is your most important marketing and sales asset. Let's talk about the return you could realize with a refreshed, reimagined website.
The funeral home industry has never been more saturated with technology choices. Too many platforms claim outstanding return on investment, yet fall flat for specific uses or require too much onboarding time.
While choices are endless, funeral homes require a unique set of tools to add a digital and measurable layer to traditional activities (print ads, billboards, media relations), while automating marketing and operational activities.
We've helped funeral homes automate and scale operations through technology including:
We have the expertise to diagnose and recommend the best technology stack to fully digitize your funeral home marketing program. Let's talk about your technology needs.
Modern consumers are demanding brands provide multiple ways to consume information, including through helpful content. The higher quality the content, the more likely website visitors are to give you their contact information (i.e. via form submissions).
We've helped funeral homes create and launch lead generation assets in the forms of ebooks, guides, newsletters and more. We then gate these assets behind a form for visitors to download. You get valuable contact information to market to them, and they get powerful, helpful information to consume.
Our white-labeled content library includes resources about:
Shannen Laur - Senior Consultant, PR 20/20, working with funeral home industry since 2015
“My favorite part about working with the funeral industry is knowing that the work we do helps someone during some of the most difficult times in their lives. The journey we've taken to master the industry's tone and provide helpful content has been one of the most rewarding experiences in my career.“
Request a Proposal from PR 20/20
812 Huron Rd. Suite 780
Cleveland, OH 44115
