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PR 20/20April 13, 20111 min read

Roetzer to Speak at YouToo Social Media Conference in Kent, Ohio

CLEVELAND — April 13, 2011 — PR 20/20 founder and president, Paul Roetzer, will present “Content Marketing for PR Pros” at the sold-out YouToo Social Media Conference on April 15, 2011 at Kent State University in Kent, Ohio.

Roetzer will join industry experts — including Amber Naslund, author of The Now Revolution and vice president of social strategy at Radian6, and Geoff Livingston, author of Now Is Gone and co-founder of Zoetica — to share social media tactics and strategies for today’s public relations professionals.

Event: YouToo Social Media Conference
Date: April 15, 2011
Time: 8:00 a.m. – 3:00 p.m. (“Content Marketing for PR Pros” from 10:00-11:15 a.m.)
Location: Franklin Hall at Kent State University

Roetzer’s presentation will educate conference attendees — largely public relations professionals and students — about how content-driven PR can help achieve the following objectives:

  • Boost search engine rankings and drive website traffic.
  • Position organizations and executives as innovators and thought leaders.
  • Generate leads and build loyalty.

“Relationships and communications remain the foundation of the PR industry, but they now are being fostered through social networks, websites and self-published content,” said Roetzer. “To grow smarter and faster than the competition, organizations must continually publish highly relevant, multi-media content — such as blogs, podcasts, videos, optimized press releases, eBooks and webinars — and use these tools to facilitate media outreach, establish thought leadership and drive industry discussions.”

Read more about content marketing for PR on the PR 20/20 blog. For real-time updates from the YouToo Social Media Conference, follow @paulroetzer on Twitter.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit