--- title: Roetzer HUG Presentation, Resources Available Online description: "View PR 20/20 president Paul Roetzer's presentation, \"Give Your Audience the Content They Crave: Persona Based Marketing.\"" --- [Skip to content](https://www.readynorth.com/blog/roetzer-hug-presentation#main-content) Close - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) SEARCH CONTACT E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) [![Ready North (RN) Logo_BlueOrange_Trademark](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png?width=800&height=269&name=Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png)![Ready North Logo_AllWhite-1](https://www.readynorth.com/hs-fs/hubfs/Ready%20North%20Logo_AllWhite-1.png?width=1078&height=363&name=Ready%20North%20Logo_AllWhite-1.png)](https://www.readynorth.com/) - Industries - [Manufacturing](https://www.readynorth.com/industries/manufacturing) - [Professional Services](https://www.readynorth.com/industries/professional-services) - [Associations](https://www.readynorth.com/industries/associations) - [Other](https://www.readynorth.com/industries/other) - HubSpot - [Our Approach](https://www.readynorth.com/hubspot/our-hubspot-approach) - [Marketing Hub](https://www.readynorth.com/hubspot/marketing-hub/) - [Sales Hub](https://www.readynorth.com/hubspot/sales-hub) - [Service Hub](https://www.readynorth.com/hubspot/service-hub) - [CMS Hub](https://www.readynorth.com/hubspot/cms-hub) - [Integrations](https://www.readynorth.com/hubspot/integrations) - Digital Marketing - [Foundational Strategy](https://www.readynorth.com/digital-marketing/foundational-strategy/) - [Content Marketing](https://www.readynorth.com/digital-marketing/content-marketing) - [Lead Generation](https://www.readynorth.com/digital-marketing/lead-generation) - [Website Optimization](https://www.readynorth.com/digital-marketing/website-optimization) - [Reporting](https://www.readynorth.com/digital-marketing/reporting) - [Pricing](https://www.readynorth.com/point-pricing) - Resources - [Guides](https://www.readynorth.com/resources/guides) - [Blog](https://www.readynorth.com/blog) E-MAIL: [info@readynorth.com](mailto:info@readynorth.com) [GET STARTED](https://www.readynorth.com/contact-us) Quick results for "{search\_term}" ![Ready North Who We Serve](https://www.readynorth.com/hs-fs/hubfs/2023%20Website%20Redesign/Ready%20North%20Who%20We%20Serve.png?width=300&name=Ready%20North%20Who%20We%20Serve.png) #### We Love Clients with High Growth Goals We primarily work with clients in the manufacturing / industrial, professional services, and association industries.  Don't fit in the industries listed above? 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[VIEW BLOG](https://www.readynorth.com/blog) #### [Digital Marketing Resources](https://www.readynorth.com/resources/guides) We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more. [GET RESOURCES](https://www.readynorth.com/resources/guides) [PR 20/20](https://www.readynorth.com/blog/author/pr-2020)December 29, 20101 min read # Roetzer HUG Presentation, Resources Available Online [Previous](https://www.readynorth.com/blog/curated-marketing-articles-24-dec-2010) [Next](https://www.readynorth.com/blog/curated-marketing-articles-31-dec-2010) **CLEVELAND** — Dec. 29, 2010 — On Oct. 5, 2010, PR 20/20 founder and president, Paul Roetzer, spoke at the HubSpot User Group (HUG) Conference at the University of Massachusetts Boston’s Campus Center. His presentation, **“Give Your Audience the Content They Crave – Persona Based Marketing,”** discussed the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. It was one of five sessions in the event's Small Business Track. If you missed Paul's presentation, or want a refresher, you can now view it in its entirety via the video below \[42:47\]. For additional content from the HUG conference — including videos from other presenters and panelists, as well as downloadable slides and handouts for most sessions — see the following pages on the HubSpot Success site: - [HUG General Session](http://success.hubspot.com/hug-2010-archive/general-session) - [HUG Small Business Track](http://success.hubspot.com/hug-2010-archive/hug-2010-small-business-track)  - [HUG Marketing Professional Track](http://success.hubspot.com/hug-2010-archive/hug-2010-marketing-pro-track) **About PR 20/20** PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit [http://www.PR2020.com](https://www.readynorth.com/). ### [PR 20/20](https://www.readynorth.com/blog/author/pr-2020) [mailto:info@pr2020.com](mailto:info@pr2020.com) COMMENTS ## RELATED ARTICLES [![power theme logo](//883.fs1.hubspotusercontent-na1.net/hubfs/883/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/logos/power/pwr-img_logo_power-white.svg)](https://www.readynorth.com/) An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cleveland", "addressRegion" : "Ohio", "postalCode" : "44115", "streetAddress" : "812 Huron Road" }, "email" : "info@readynorth.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/BF.com/Brightfind_Primary_Logo.png" }, "name" : "Ready North", "url" : "https://www.readynorth.com/blog/roetzer-hug-presentation" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "View PR 20/20 president Paul Roetzer's presentation, \"Give Your Audience the Content They Crave: Persona Based Marketing.\"", "author" : { "@type" : "Person", "name" : "PR 20/20" }, "dateModified" : "July 22, 2014 12 AM", "datePublished" : "December 29, 2010 2 PM", "headline" : "Roetzer HUG Presentation, Resources Available Online", "image" : "", "inLanguage" : "en-us", "keywords" : "[News]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Roetzer HUG Presentation, Resources Available Online", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.readynorth.com/hubfs/Ready%20North%20(RN)%20Logo_BlueOrange_Trademark.png" }, "name" : "Ready North" }, "text" : "CLEVELAND — Dec. 29, 2010 — On Oct. 5, 2010, PR 20/20 founder and president, Paul Roetzer, spoke at the HubSpot User Group (HUG) Conference at the University of Massachusetts Boston’s Campus Center. His presentation, “Give Your Audience the Content They Crave – Persona Based Marketing,” discussed the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. It was one of five sessions in the event's Small Business Track. If you missed Paul's presentation, or want a refresher, you can now view it in its entirety via the video below [42:47]. For additional content from the HUG conference — including videos from other presenters and panelists, as well as downloadable slides and handouts for most sessions — see the following pages on the HubSpot Success site: HUG General Session HUG Small Business Track HUG Marketing Professional Track About PR 20/20 PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com. ###", "url" : "https://www.readynorth.com/blog/roetzer-hug-presentation", "wordCount" : "514" } ```