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PR 20/20December 29, 20101 min read

Roetzer HUG Presentation, Resources Available Online

CLEVELAND — Dec. 29, 2010 — On Oct. 5, 2010, PR 20/20 founder and president, Paul Roetzer, spoke at the HubSpot User Group (HUG) Conference at the University of Massachusetts Boston’s Campus Center. His presentation, “Give Your Audience the Content They Crave – Persona Based Marketing,” discussed the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. It was one of five sessions in the event's Small Business Track.

If you missed Paul's presentation, or want a refresher, you can now view it in its entirety via the video below [42:47].

For additional content from the HUG conference — including videos from other presenters and panelists, as well as downloadable slides and handouts for most sessions — see the following pages on the HubSpot Success site:

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit